Schedule a Tour
Does My Company Subscribe?
Patients have seen computers and laptops pop up in doctors’ offices over the past few years, and recent research indicates that mobile devices are next. According to an April 2014 study conducted by EPG Health Media, while 99% of medically qualified healthcare professionals worldwide, such as physicians and doctors, used a personal computer or laptop for work-related activities daily, 82% of respondents used a mobile phone for professional reasons at least once a day, and 62% said the same for tablets.
Of course, PCs grabbed a huge chunk of respondents’ time, with around four in five spending at least 1 hour each day with such a device and 29% spending 5 hours or more. But mobile devices also showed impressive usage when one considers that they aren’t exactly a staple in the examination room. Around one-third of respondents used a mobile phone for at least 1 hour a day for work activities, and a similar percentage spent that much time with tablets.
Data from Kantar Health also showed impressive mobile usage levels among doctors. Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets. These percentages had risen from 68% and 24%, respectively, in March 2012.
No matter the device used, when healthcare professionals get digital, they’re likely looking at professional or educational content. Around one-third of respondents to EPG Health Media used independent medical websites or accessed medical news online on a daily basis, while about one-quarter checked out journal articles and one-fifth treatment guidelines. In terms of weekly usage, journal articles ruled, with 52% of healthcare professionals using such content weekly, and medical news ranked second (41%).
Join eMarketer for a free webinar:
Thursday, July 9, 1pm ET
Space is limited.
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.