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Blogging isn’t just about words anymore, and according to June 2014 polling by Orbit Media Studios, blog readers are likely seeing images alongside text while checking out a post. Among US bloggers studied, nearly three-quarters of respondents used an image such as a stock photo or diagram in their blog posts, and 44.5% reported including more than one.
Orbit Media Studios noted that blog posts with images saw higher interaction rates, suggesting that a large portion of the blogger community had adopted this trend to keep up with competition and drive traffic. But where do the opportunities to stand out lie? Video and, even more so, audio. Fewer than 15% of respondents said they included video in their posts, and a measly 2.6% used audio alongside content.
Nearly all US bloggers promoted their blog posts on social media. On the other end of the spectrum, just 4.5% of respondents said they paid to promote posts.
Photos go hand in hand with social—and they’re key to making sure posts draw more eyeballs: For example, data released in June 2014 by TrackMaven showed that between May 2013 and May 2014, 88% of brand post shares on Facebook worldwide included an image, driving average post interaction of 2.35, compared with 1.71 for the 12% of posts without images.
eMarketer expects growth in the number of US bloggers to remain low in the coming years, coming in at 2.2% this year to total 27.2 million people, or 10.8% of internet users and 8.5% of the US population. As growth sits still and existing bloggers continue to advance their skill sets, those in this group will need to keep up with the latest blogging trends to remain relevant.
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