College Students May Not Be as Broke as You Think - eMarketer
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College Students May Not Be as Broke as You Think

Nearly all spend money at a restaurant at least monthly

July 17, 2014 | Retail & Ecommerce | Demographics | Travel

Everyone knows the common tale of the broke college kid surviving the semester on a steady diet of instant noodles, but according to research, nearly all college students take a break from their ramen at least once a month to eat out at a restaurant.

Products/Services on Which US College Students Spend Money, July 2014 (% of respondents)

July 2014 polling by Shweiki Media and Study Breaks found that 99% of US college students spent money at restaurants at least once per month. Seven out of 10 reported that they spent money at a bar on a monthly basis.

A significant portion of these students were also allocating funds toward trips and travel, with 87% stating that they spent money on this at least once a month.

Primary Source of Income According to US College Students, July 2014 (% of total)

Parents are the primary sponsors of college students’ new products and services. Some 45% of the college students polled said their parents were their main source of income. Another 40% said they got their spending money by working, while 15% of the students relied on loans.

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