« Return to Mobile Website

Newsletter Sign-Up

Schedule a Tour

Does My Company Subscribe?

Mobile Redesigns Creatives' Careers

Mobile allows creative professionals to capture inspiration and create content on the go

July 7, 2014 | Mobile

Creative professionals still prefer to sit down with a pen and paper for most activities, but mobile devices are reshaping many parts of their jobs. According to May 2014 polling by Edelman Berland for Adobe, 74% of US creative professionals said that mobile was changing the face of creativity and design. The study defined creative professionals as those working in a creative industry such as graphic design, illustration, photography, web design and so forth.

Ways in Which Mobile Devices Have Changed the Creative Process According to US Creative Professionals, May 2014 (% of respondents)

Creatives’ responses indicated that mobile gave them the freedom to do their jobs wherever and whenever. When asked how mobile had changed the creative process, 45% of respondents said it allowed them to capture inspiration on the go, and 42% said they could create content anywhere. Interestingly, 41% of respondents noted that the channel helped them to reach a larger audience—which makes sense given that US consumers continue to adopt and spend more time with mobile devices at a rapid pace.

Types of Mobile Platforms for Which US Creative Professionals Create Content, May 2014 (% of respondents)

Seven in 10 creatives reported creating content for mobile devices. Mobile websites were the most common type of platform for which respondents were creating content, cited by 42%. A close 41% were also working on mobile apps, and 30% said the same for mobile ads.

Nearly nine in 10 respondents (87%) believed that mobile content was having a positive effect on creative, with just 8% saying it had a negative impact, suggesting that mobile usage is facing an even brighter future in the industry.

Why buy an eMarketer corporate subscription?

Learn more about eMarketer data and insights »



  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.