Creative professionals still prefer to sit down with a pen and paper for most activities, but mobile devices are reshaping many parts of their jobs. According to May 2014 polling by Edelman Berland for Adobe, 74% of US creative professionals said that mobile was changing the face of creativity and design. The study defined creative professionals as those working in a creative industry such as graphic design, illustration, photography, web design and so forth.
Creatives’ responses indicated that mobile gave them the freedom to do their jobs wherever and whenever. When asked how mobile had changed the creative process, 45% of respondents said it allowed them to capture inspiration on the go, and 42% said they could create content anywhere. Interestingly, 41% of respondents noted that the channel helped them to reach a larger audience—which makes sense given that US consumers continue to adopt and spend more time with mobile devices at a rapid pace.
Seven in 10 creatives reported creating content for mobile devices. Mobile websites were the most common type of platform for which respondents were creating content, cited by 42%. A close 41% were also working on mobile apps, and 30% said the same for mobile ads.
Nearly nine in 10 respondents (87%) believed that mobile content was having a positive effect on creative, with just 8% saying it had a negative impact, suggesting that mobile usage is facing an even brighter future in the industry.
Learn more about eMarketer data and insights »
Thursday, November 6, 1pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.