France's World Cup Viewers Stick with the TV - eMarketer
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France's World Cup Viewers Stick with the TV

Less than one in 10 internet users in the country will use a smartphone to follow the tournament

Mobile phone usage during the FIFA World Cup may be on the rise worldwide, but followers in France appear to be bucking the trend. According to data released in March 2014 by TNS Sofres and PMU, out of the 57% of internet users in France who said they would follow at least some of the tournament’s games, just 9% planned to use a smartphone to do so.

Internet Users in France Who Will Follow 2014 World Cup Matches, by Device, March 2014 (% of respondents)

Instead, France’s World Cup followers were still turning to the TV to keep up with the matches. More than nine in 10 said they would follow the games on a television—the highest percentage by far. No other device came close, with second-place PCs cited by around one-quarter.

The study found that smartphone usage among young adults in France during the World Cup would be higher than the average—though not too high. Less than one in five (17%) of 18- to 24-year-olds who planned to follow the games said they would use their smartphone to do so.

A May 2014 Ipsos Global @dvisor study found similar results. Among the country’s internet users, 46% said they planned to watch any part of the World Cup and would do so on a television set. Meanwhile, just 10% of respondents said they planned to view the tournament on the internet, and a mere 4% intended to watch the matches on a mobile device.

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