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Betting on World Cup Not Popular in Germany

Just 6% of internet users in the country have placed a bet on the tournament

June 12, 2014 | Advertising & Marketing

After Electronic Arts’ recent predication that Germany would win the FIFA 2014 World Cup, based on simulations of the 32-team tournament, it’s likely that the country’s soccer fans are even more excited for the event. But does that mean that they’re willing to bet on it? Based on research, they’re not interested.

Internet Users in Germany Who Have Placed Bets on World Cup 2014 Matches, by Gender (% of respondents in each group)

A study conducted earlier this month by forsa for BITKOM found that just 6% of internet users in the country, or 3.3 million people, had placed bets on World Cup 2014 matches. Men were more likely to have placed a bet: 10% of Germany’s male web users had bet on the tournament, while only 3% of females had.

Channels that Internet Users in Germany Use to Place Bets on the 2014 World Cup (% of respondents)

Based on data published earlier this month by Tomorrow Focus Media, betting on sports just isn’t very popular in Germany. When asked what type of betting they planned to take part in during the World Cup, nearly four in five said they didn’t bet on sports. Among those who did place bets, privately organized ones among friends and colleagues were the most common.

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