Schedule a Tour
Does My Company Subscribe?
After Electronic Arts’ recent predication that Germany would win the FIFA 2014 World Cup, based on simulations of the 32-team tournament, it’s likely that the country’s soccer fans are even more excited for the event. But does that mean that they’re willing to bet on it? Based on research, they’re not interested.
A study conducted earlier this month by forsa for BITKOM found that just 6% of internet users in the country, or 3.3 million people, had placed bets on World Cup 2014 matches. Men were more likely to have placed a bet: 10% of Germany’s male web users had bet on the tournament, while only 3% of females had.
Based on data published earlier this month by Tomorrow Focus Media, betting on sports just isn’t very popular in Germany. When asked what type of betting they planned to take part in during the World Cup, nearly four in five said they didn’t bet on sports. Among those who did place bets, privately organized ones among friends and colleagues were the most common.
Learn more about eMarketer data and insights »
Join eMarketer for a free webinar:
Thursday, September 17, 1pm ET
Space is limited.
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.