« Return to Mobile Website

Newsletter Sign-Up

Contact Sales

Hispanic Gen Xers Lead in Daily Tablet Usage

Nearly two-thirds of Hispanics between 35 and 49 use a tablet every day

US Hispanics are known to be avid consumers of mobile content, as they own smartphones and tablets at higher rates than the general population. Among this demographic, the millennial generation may lead in smartphone ownership and usage, but it’s the Gen Xers who dominate in daily tablet use.

Nearly all US mobile phone users surveyed by PricewaterhouseCoopers in March 2014 were smartphone owners. Hispanics overindexed, with 95% reporting they had a smartphone, compared with 93% non-Hispanics who said the same. It’s a similar trend when it comes to tablet ownership: 53% of Hispanic mobile users said they had such a device, while just 51% of the non-Hispanics surveyed did.

The gap closed slightly with PC ownership, indicating that Hispanic mobile users rely significantly more on their mobile devices to access the internet than their non-Hispanic counterparts. While 73% of non-Hispanics reported that they were laptop owners, just 65% of Hispanics said the same.

Hispanic Gen Xers overwhelmingly lead in daily tablet content consumption. Nearly two-thirds of those between the ages of 35 and 49 used a tablet every day, followed by 57% of 50- to 59-year-olds. But the story was different for the non-Hispanic population. The most active tablet users among non-Hispanics were those 60 and older: 60% of that age group used their tablets every day, followed by 56% of 35- to 49-year-olds.

Hispanic millennials significantly trail the older Hispanic generations and their non-Hispanic peers when it comes to tablet use. Just 36% of Hispanics between the ages of 18 and 24 consumed content on a tablet every day, compared with 45% of non-Hispanics the same age. The slightly older millennials were more active. Nearly half of Hispanics ages 25 to 34 used tablets on a daily basis, as did 51% of non-Hispanics in this age group.

Go beyond the articles

Corporate subscribers get quick and easy access to the exact data and analysis they need to make critical business decisions:

SHARE

SHARE THIS

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »