Box Office Revenues Still Rising in Latin America - eMarketer
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Box Office Revenues Still Rising in Latin America

In Brazil, majority of mobile phone owners purchase movie, show tickets on their phones at least weekly

According to research from Motion Picture Association of America conducted by ORC International, movie box office revenues in Latin America grew 7% year over year to reach $3.0 billion in 2013.

International Movie Box Office Revenues, by Region, 2008-2013 (billions and % change)

While this was lower than total revenues in both Asia-Pacific and Europe, the Middle East and Africa (EMEA), gains were the same as the former and higher than the average of the three regions combined. In addition, Latin America’s movie box office revenues rose at a compound annual growth rate of 13.4% between 2008 and 2013, compared with 10.3% in Asia-Pacific and 2.4% in EMEA.

Looking specifically at Brazil, where eMarketer expects 153.8 million people—75.9% of the country’s population—to use a mobile phone this year, mobile uptake could actually be helping to fuel movie ticket purchases. November 2013 polling by PricewaterhouseCoopers found that the majority of mobile phone owners in Brazil purchased movie or show tickets on their phones at least weekly.

Mobile Activities Conducted at Least Weekly by Mobile Phone Owners in Select Countries, Nov 2013 (% of respondents)

However, results also indicated that mobile was affecting how consumers accessed movies once they were out of theaters, with 73% of respondents saying they downloaded or streamed a movie once a week or more—far more than respondents in the US and the UK and 2 percentage points higher than those in China.

So, though movie box office revenues in Latin America are rising, and those in Brazil are growing comfortable with purchasing movie tickets via mobile, they’re also taking to digital movie streaming. According to a June 2013 study by Ipsos OTX and Ipsos Global @dvisor, 39% of internet users in Brazil had a movie-related app, indicating that internet users were indeed interested in shifting their movie usage to mobile. In addition, a June 2013 study by Pagtel and E.Life found that accessing films on mobile devices was a majority activity in Brazil across all socioeconomic and age demographics.

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