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Brazil Leads Digital Games Market in Latin America

In Brazil, pay-to-play digital gamers are already a majority

November 15, 2013 | Media & Entertainment

A 2013 forecast by SuperData Research highlighted Brazil as the leading market in Latin America’s $3.9 billion digital game industry.

With a regional market share of 62%, Brazil’s $1.4 billion in revenues has also made the country the fifth-largest game market in the world, including revenues for downloadable content on PCs and consoles, free-to-play mobile games and social network games.

Digital Game Revenues in Brazil, 2012-2015 (billions and % change)

According to SuperData Research, Brazil’s large population and high internet penetration rate have the country’s digital games market poised for intense growth of some 74% in the next couple of years, and estimates total revenues will reach $2.4 billion by 2015.

On the consumer side, a September 2013 study by university Escola Superior de Propaganda e Marketing (ESPM), research company Blend New Research and game developer Sioux found that already a majority of digital gamers in Brazil—53%—have paid for downloadable games, although a much larger share of 81% had only downloaded free games.

Among those who had paid to download and play a game, 86% said they were satisfied with the purchase, and 65% even thought prices were either reasonable of cheap, suggesting a high potential for recurring customers among digital game buyers in Brazil.

Attitudes Toward Digital Game Sales Practices Among Digital Gamers in Brazil, Sep 2013 (% of respondents)

The study also showed that 77% of digital gamers in the country are willing to play ad-supported games, indicating further monetizing opportunities for the industry in Brazil, even if 62% of respondents still bothered by in-game advertising.

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