Most internet users in Canada still plan to do little or no holiday shopping online this year, according to June 2013 research from RetailMeNot.com.
Fully 54% of internet users surveyed said they would do 10% or less of their holiday-season shopping on the web—including 27% who would do no online holiday shopping at all. Meanwhile, just 10% planned to do a majority of their holiday shopping via digital means. While this still leaves a reasonably sizeable chunk of the population who plan to do a substantial share of holiday shopping online, it’s notable that internet users in Canada seem to be saying no to ecommerce for the holiday season in large numbers.
eMarketer expects business-to-consumer (B2C) ecommerce sales, including purchases made via any connected device, to reach CA$24.25 billion ($24.25 billion) this year, up 14.2% over 2012 levels. Overall, 15.2 million people in the country will make at least one purchase online or via mobile this year, a figure rising more slowly than total sales. Just over half the total population will make a digital purchase this year, and by 2017, penetration will reach 59.1%.
Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the thousands of marketers who already benefit from eMarketer’s approach. Learn more.
Thursday, December 4, 1pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.