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Most Consumers in Canada Keep Holiday Shopping Offline

One in 10 will do at least half their holiday shopping via digital

September 12, 2013 | Retail & Ecommerce

Most internet users in Canada still plan to do little or no holiday shopping online this year, according to June 2013 research from RetailMeNot.com.

Fully 54% of internet users surveyed said they would do 10% or less of their holiday-season shopping on the web—including 27% who would do no online holiday shopping at all. Meanwhile, just 10% planned to do a majority of their holiday shopping via digital means. While this still leaves a reasonably sizeable chunk of the population who plan to do a substantial share of holiday shopping online, it’s notable that internet users in Canada seem to be saying no to ecommerce for the holiday season in large numbers.

eMarketer expects business-to-consumer (B2C) ecommerce sales, including purchases made via any connected device, to reach CA$24.25 billion ($24.25 billion) this year, up 14.2% over 2012 levels. Overall, 15.2 million people in the country will make at least one purchase online or via mobile this year, a figure rising more slowly than total sales. Just over half the total population will make a digital purchase this year, and by 2017, penetration will reach 59.1%.


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