Mobile commerce, including transactions conducted on smartphones and tablets, is still a fairly uncommon activity in Canada, according to research from Ipsos Reid. The polling firm found just 14.6% of all tablet and smartphone users in the country had made a purchase on their device during 2012.
That figure was notably higher, however, among younger adults. Nearly 20% of those under 35 and 25.7% of those between 35 and 44 said they had made a mobile purchase in the past year. That compared with much lower rates among older users.
Gender breakdowns held much less variation. Males were just under 4 percentage points more likely than females to buy via mobile, but neither group differed too much from the 14.6% average rate.
Overall, eMarketer estimates, 12.1 million people in Canada will use a smartphone at least monthly this year, or 51% of the country’s mobile population.
Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.
Thursday, September 4, 1 pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.