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Finland Doubled Tablet Usage in 2012

Scandinavia warms up to tablets

January 3, 2013 | Mobile

Though penetration is still low in the Scandinavian country, the population of Finland was more than twice as likely to use a tablet in 2012 as it was the year before.

In 2011, according to market research firm Taloustutkimus Oy—Finland, just 5% of people in Finland ages 15 to 79 used a tablet. By 2012, the proportion was up to 12%.

Tablet Users in Finland, 2011 & 2012 (% of population)

Research from the Interactive Advertising Bureau Europe (IAB Europe), Google and TNS Infratest put the percentage at 7%, based on a survey taken in February 2012—a reasonable finding based on the timing of the two studies.

Statistics Finland also reported last year that, among internet users, 10% were using tablets to access the internet from outside the home, suggesting that among internet users, at least, substantially more than 10% have access to a tablet. In countries around the world, tablets tend to be used more at home than as truly mobile devices, despite their portability.

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Check out today’s other articles, “How Big Is Facebook on Mobile?” and “Connected TVs Reach One in Four Homes.”



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