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Finland Doubled Tablet Usage in 2012

Scandinavia warms up to tablets

Though penetration is still low in the Scandinavian country, the population of Finland was more than twice as likely to use a tablet in 2012 as it was the year before.

In 2011, according to market research firm Taloustutkimus Oy—Finland, just 5% of people in Finland ages 15 to 79 used a tablet. By 2012, the proportion was up to 12%.

Research from the Interactive Advertising Bureau Europe (IAB Europe), Google and TNS Infratest put the percentage at 7%, based on a survey taken in February 2012—a reasonable finding based on the timing of the two studies.

Statistics Finland also reported last year that, among internet users, 10% were using tablets to access the internet from outside the home, suggesting that among internet users, at least, substantially more than 10% have access to a tablet. In countries around the world, tablets tend to be used more at home than as truly mobile devices, despite their portability.

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Check out today’s other articles, “How Big Is Facebook on Mobile?” and “Connected TVs Reach One in Four Homes.”

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