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eMarketer, in collaboration with Starcom MediaVest Group (SMG), released its annual Global Media Intelligence report on media trends in major markets worldwide. According to the report, China is set to become the world’s second-largest advertising market in 2013, and the second-largest digital advertising market the following year, behind the US. As a result, Asia-Pacific is expected to surpass North America in total ad spending in 2014, thanks to extraordinary growth rates in internet and mobile internet usage, as well as rapid growth in digital advertising spending.
Some other key findings include:
As advertisers look to 2013, decisions about how and where to place marketing budgets are increasingly complex, especially for multinational players. The 2012 Global Media Intelligence Report aims to help advertisers assess the value of specific media platforms in major markets and plan confidently for measurable return on investment.
The full report, “The Global Media Intelligence Report,” is available to eMarketer corporate subscription clients only. Total Access clients, log in and view the report now.
Check out today’s other articles, “How Tablets Affect TV Viewing” and “Marketers Bullish on Future of Content Marketing.”
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