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When it comes to Facebook usage in Latin America, Argentina is the clear leader. In fact, Argentina ranks third in Facebook penetration worldwide, with 62.1% of internet users expected to use the network in 2012, ahead of both the US (59.1%) and Canada (61.0%).
eMarketer principal analyst Debra Aho Williamson, in the March 2012 report “Worldwide Social Network Usage: Market Size and Growth Forecast,” attributed social networking’s popularity in Argentina to high broadband penetration, a strong mobile and telecommunications infrastructure and a population that skews younger.
Facebook is the clear social media leader in the country; this year, 89.4% of social network users overall will access the network. By 2014, 17 million people in Argentina will access Facebook, more than nine out of every 10 social network users in the country.
“With a relatively open culture of sharing personal information online, social networking will continue to experience high growth,” said Williamson.
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