According to a March 2012 report from the International Data Corporation (IDC), smartphone shipments in China will surpass those in the US during 2012. IDC’s “Worldwide Quarterly Mobile Phone Tracker” data forecasts China to have a 20.7% share of worldwide smartphone shipments in 2012, compared to 20.6% for the US.
But who is buying these smartphones?
According to Q1 2012 data from Ohio-based research firm ProsperChina’s InsightCenter, which conducts a quarterly survey of a panel of approximately 16,000 internet users in China, smartphone users resemble the survey sample in terms of both gender and age, but index significantly higher among wealthier internet users.
Smartphone owners self-reported an average income of RMB80,825 ($12,511.7) per year, compared to RMB67,551 ($10,456.8) for the total panel.
This data is not entirely surprising considering smartphones’ high cost. Only a few smartphones sold in China have been priced under RMB1,000 ($154.8), largely considered the threshold to reach a larger base of consumers in the country.
Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.
Check out today’s other articles, “New Dads Are Big-Time Social Media Users” and “Companies Incorporate Social Media Monitoring into Bottom Line.”
Thursday, July 24, 1pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.