Smartphones have irreversibly changed people's mobile habits and how marketers interact with them. eMarketer expects that smartphones will continue to grow in popularity worldwide, and Canada, which will pass 10 million smartphone users this year, is no exception.
In March 2012, eMarketer forecast that Canada will rival the US in smartphone users as a percentage of mobile phone users in 2012, at 46% vs. 47.7%, respectively. When it comes to total users, however, the numbers are a bit more lopsided: Canada, a much smaller country by total population, will have 10.5 million smartphone users in 2012, compared to 115.8 million in the US.
comScore estimates that 45% of mobile phone users in Canada used a smartphone in December 2011, a 5-percentage-point increase over September 2011.
Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.
Check out today’s other articles, “Marketers Accelerate Social Display Ad Spending” and “Video Top Asset Created for Content Marketing.”
Thursday, November 6, 1pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.