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The global advertising and media industry has been going through massive changes in recent years, between the inexorable shift from traditional to digital channels and a recession that damaged markets around the world.
To help marketers make sense of the often-conflicting data and shed some light on the trends that will have the greatest effect on their business, eMarketer collaborated with Starcom MediaVest Group to produce the “Global Media Intelligence Report.”
The report covers six major regions worldwide and outlines digital and total media advertising spending trends from 2009 through 2014, along with detailed data on demographics, broadband and mobile penetration, media usage, and consumer behavior in each region.
The “Global Media Intelligence Report” provides insight into many trends, large and small, and raises questions that may prove important for marketers in coming years.
Key insights from the report include:
The full report, "Global Media Intelligence," is available to Total Access clients only. Total Access clients, log in and view the report now.
Check out today’s other article, “The Challenges of Bringing Video to Email Marketing.”
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