It may seem extreme, but users who can’t resist checking Facebook and Twitter in the middle of the night are not alone. According to the March 2010 “Gadgetology Report” from consumer electronics site Retrevo, 48% of social media users log in to the sites either during the night or as soon as they wake up.
Users under 25 were more likely to check or update their social network status after bedtime, with nearly one-fifth saying they did so anytime they woke up during the night.
Almost as many younger users (18%) checked the sites in the morning before getting out of bed, while 17% of respondents of all ages turned to Facebook and Twitter before TV in the morning. iPhone users were notably more likely than average to do each of these activities, with 23% saying it was how they got their morning news compared with 16% of all social media users.
Overall, only a minority of respondents claimed they would have no problem going a “long time” without checking Facebook.
Earlier surveys, from both Retrevo and Crowd Science, indicated users were checking out social sites from some surprising locations, including while driving, in the restroom or on a date.
According to the 2010 poll, one-half of users under 25 did not mind electronic interruptions to meals, one-quarter were OK with messages in the bathroom and 11% were up for communications during intimate moments.
Keep up on the latest digital trends. Learn more about an eMarketer Total Access subscription today.
Check out today’s other article, “Top E-Mail Subject Lines Focus on ‘You.’”
Thursday, October 23, 1pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.