What do gamers look like?
According to Nielsen Games, gamers are looking a lot more feminine then you might expect.
True, the most-active console users fit the stereotype—male, ages 12 to 17 with annual household income of $70,000 or more. They mostly played PlayStation 3 and Xbox 360.
However, gaming has grown increasingly popular among older players, other demographic groups—and women.
Women ages 25 and older tended to be more faithful to their consoles than men of the same age, making building customer loyalty among console-makers a good strategy.
In addition, 29% of total PC game players were women ages 25 to 54, the largest percentage of any group. Women ages 55 and up were 17% of the market, the third-largest behind men 25 to 54. Older women spent the second-highest number of minutes playing.
What games do men and women mostly play on computers?
Solitaire, FreeCell, Hearts, Minesweeper and Pinball—all games that generally come prepackaged with many PCs.
While young men remain the most-active gamers, women are catching up.
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