NEW YORK (April 1, 2009)—eMarketer has revised its Internet ad spending projections, estimating that advertisers will spend $24.5 billion online this year in the US. That estimate is slightly lower than the one eMarketer put out in November 2008, which said that US online advertising spending would reach $25.7 billion in 2009. But it is important to note that the lowered estimate still represents an increase of 4.5% over 2008 spending.
After years of soaring growth, online advertisers have started pumping the brakes, but that’s no reason to see a glass half empty.
“Particularly in this economy, it has to be considered good times when US online ad spending reaches record highs, as it did in Q4 2008 at $6.1 billion and as it will in 2009 at $24.5 billion,” said David Hallerman, senior analyst and author of the report “US Advertising Spending: The New Reality.”
eMarketer benchmarks its US online ad spending projections against the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data.
To speak to Mr. Hallerman about his analysis of the online market, contact Samson Adepoju.
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Media Contact:
Samson Adepoju
Public Relations Specialist, eMarketer
Tel. 212-763-6044
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