Feb 9, 2010
  • Research and Analysis on Digital Marketing and Media
  • Objective Analysis of Internet Market Trends
  • Data from Over 4,000 Worldwide Sources


Print  |  E-Mail  |  RSS  |  More Articles   

State-by-State Mobile Use Data

MARCH 26, 2009

The heartland is mobile country.

FBLI
Share

How many households are going mobile-only?

According to the National Center for Health Statistics (NCHS), nearly 15% of all US households were wireless-only in 2007. In addition, wireless-only adults made up 13.7% of the population.

US Households and Adults with Only Mobile Phone Service, by State, 2007 (% of total)

Prevalence of wireless-only households was greatest in the Midwest, with the South and Southwest also high. The lowest incidences of wireless-only households occurred mostly in California, Nevada, Alaska, Hawaii and scattered states in the Northeast.

However, regional exceptions exist. Sometimes neighboring states have very different usage patterns.

The NCHS is still calculating data for 2008. But wireless-only households were up to 17.5% of the total in the first half of the year, and adults using only mobiles crept up to 16.1% during the same time period.

Looking ahead to 2009 wireless-only figures, the NCHS wrote: “It is very likely that the current state-level prevalence rates of wireless only households and adults are greater than the estimates presented here.”

How much greater is yet to be seen.

Daily articles are just the tip of the iceberg. Find out what you are missing. Learn about an eMarketer Total Access subscription today.  

Get more articles like this one delivered every day.
Click here for the eMarketer Daily newsletter.

Access More Articles Read More Articles     Email Article E-Mail This Article     Print Article Print
Subscribe to RSS Feed RSS Feed     Share
Add eMarketer to your Google Toolbar Add eMarketer to Google Toolbar
eMarketer Total Access Subscription
See how leading marketers use eMarketer to develop successful new digital marketing and media strategies. Get Total Access.

Advertisement

Advertisement

Follow eMarketer on Twitter