Feb 9, 2010
  • Research and Analysis on Digital Marketing and Media
  • Objective Analysis of Internet Market Trends
  • Data from Over 4,000 Worldwide Sources


Print  |  E-Mail  |  RSS  |  More Articles   

Online and Mobile Family Connections

OCTOBER 21, 2008

Families stay in touch, with and without wires.

FBLI
Share

Households with a married couple and minor children are more likely than other household types to have mobile phones and subscribe to the Internet, according to data released in October 2008 by the Pew Internet & American Life Project.

Need data for presentations? eMarketer subscribers can download charts instantly — over 50,000 choices.
Learn About an eMarketer Subscription

Nearly nine out of 10 married-with-children households surveyed owned multiple mobile phones, and nearly one-half owned three or more. Two-thirds of such households had broadband at home. The national average for all households is 52%.

Ownership of Select Technologies by US Households, by Household Type, December 2007-January 2008 (% of respondents in each group)

Many of the families Pew surveyed used their mobile phones to keep in touch: 70% of couples in which both partners owned a mobile phone contacted each other daily to say hello or chat, and 42% of parents contacted their child/children every day by mobile phone.

“Some analysts have worried that new technologies hurt family togetherness, but we see that technology allows for new kinds of connectedness built around mobile phones and the internet,” said Tracy Kennedy, author of the report, in a statement.

Broadband ownership by family households is higher than for the general US population, according to the International Telecommunications Union (ITU). The ITU said that in 2007, just under 20% of US individuals subscribed to broadband.

In comparison, Pew found 55% of nonmarried couples with children and two-thirds of married couples with children had broadband at home—a figure for households, not individuals.

US: Telecom Indicators, 2007 (thousands and penetration)

Agencies and brands from all verticals rely on eMarketer Total Access for analysis and data. Daily articles are just the tip of the iceberg. Find out what you are missing. Learn more about Total Access today.  

Get more articles like this one delivered every day.
Click here for the eMarketer Daily newsletter.

Access More Articles Read More Articles     Email Article E-Mail This Article     Print Article Print
Subscribe to RSS Feed RSS Feed     Share
Add eMarketer to your Google Toolbar Add eMarketer to Google Toolbar
eMarketer Total Access Subscription
See how leading marketers use eMarketer to develop successful new digital marketing and media strategies. Get Total Access.

Advertisement

Advertisement

Follow eMarketer on Twitter