The near future of online ad spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.
More than eight out of 10 marketers who spent at least $50,000 per month on paid search said they planned to maintain or increase their spending during the next 12 months, according to a Marin Software-sponsored study conducted by JupiterResearch.
More than 90% of the big spenders also said they would spend as much as 22% more if they had better campaign management tools.
Presumably, Marin, which sells paid search management applications, commissioned the survey to demonstrate the benefits of search engine marketing (SEM) software, but the data on spending plans lines up with overall search spending trends.
eMarketer estimates that paid search spending will not only rise in 2009, but double between 2009 and 2013, when it will approach $24 billion.
“Even if the economic crisis levels off this prediction, made in August 2008, the accountability of paid search makes it more valuable than most other forms of advertising, online or offline,” said David Hallerman, senior analyst at eMarketer. “When companies cut ad budgets, the spending that continues needs to be more focused than in flush times. User searches create ad focus, telling the advertiser that the person is interested in X product or service at that exact moment.”
Agencies and brands from all verticals rely on eMarketer Total Access for analysis and data. Daily articles are just the tip of the iceberg. Find out what you are missing. Learn more about Total Access today.
Thursday, September 4, 1 pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.