NEW YORK (Aug. 15, 2008)—Google’s strong financial results for Q2 2008—including 27% growth in net US advertising revenues—continues to set the bar for the online advertising industry. This reported revenue increase validates eMarketer’s recent projections that Google, Yahoo! and MSN would continue to show positive results through the US economic turmoil—especially Google, with its anticipated 27.4% growth rate for all of 2008.
“Even as Google’s main expansion continues to shift outside the States, with net international advertising revenues expected to rise by 51.2% in 2008, the US growth rate is far from a downturn,” notes eMarketer senior analyst David Hallerman. “The continued power of paid search advertising is key here.”
“At the same time, even as Google’s main competitors—Yahoo!, MSN and AOL—take in smaller shares of the entire US Internet ad market, their overall importance means that 25.7% of all US online ad dollars will flow through those three portals, in contrast to 30.7% for Google alone,” Mr. Hallerman adds.
Growth at Yahoo! is expected to be at 8.2% in 2008, down from nearly 12% in 2007.
Meanwhile, even as MSN’s net revenue growth in the US reached 22.6% in 2007, it is expected to drop to 14.3% with net profits down due to its costs for getting that revenue.
To speak to David Hallerman, senior analyst, about Google, Yahoo!, MSN or AOL, reach out to the eMarketer media contacts listed below.
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