eMarketer predicts that advertisers in the US will spend $24.9 billion online this year.
That estimate is slightly lower than the one eMarketer released in March 2008,
which said that US online advertising spending would reach $25.9 billion in 2008.
The lowered estimate still represents an increase of
17.4% over 2007.
as the potent mix of a misfiring economy and consumers' changing media habits
shave advertising dollars from traditional venues, such as newspapers and
television, Internet ad spending will continue to grow rapidly," said David Hallerman,
senior analyst at eMarketer.
Increased digital ad spending is coming out of traditional media budgets.
Although TV ad spending is set to increase by 7.1% in 2008 to $72.6 billion, eMarketer predicts such spending will actually shrink in 2009 by 2.6% before resuming 1% to 2% growth in 2010 and 1011.
Newspapers are taking an even harder hit. Borrell Associates predicted in March 2008 that newspaper ad spending in the US would fall from $50.8 billion in 2007 to $45 billion in 2012.
Agencies and brands from all verticals rely on eMarketer Total Access for analysis and data. Daily articles are just the tip of the iceberg. Find out what you are missing. Learn more about Total Access today.
Thursday, August 21, 1pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.