Feb 9, 2010
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Mobile Data Spend Grows, Thx 2 Txts

AUGUST 1, 2008

Mobile music and TV have far to go.

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Mobile data revenues reached $49 billion worldwide in Q1 2008, accounting for nearly one-fifth of all mobile services spending, according to Informa Telecoms & Media.

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While mobile data made up an average of one-fifth of total mobile revenues worldwide in Q1, that percentage varied by region: Nearly one-quarter of Asia-Pacific's mobile revenues came from data, but less than one-tenth did in the Middle East and Africa.

Mobile Data Revenues Worldwide, by Region, Q1 2008

Messaging-oriented services such as SMS and MMS still dominate the mobile data revenue picture compared with mobile entertainment. That lead comes despite the growing number of advanced music-enabled handsets shipping worldwide.

In June 2008, Portio Research analyzed revenue breakdowns for various mobile data services. The firm found that mobile music accounted for 6.7% of total mobile data revenues worldwide in 2006, well ahead of mobile video and mobile games but behind messaging-based mobile data.

Mobile entertainment will account for a larger share of mobile data revenues in 2012, mostly at the expense of SMS' share.

Mobile Data Service Revenues Worldwide, by Type, 2006 & 2011 (% market share)

Portio also predicts that mobile data will account for more than one-quarter of mobile revenues worldwide by 2012, nearly double the 2004 percentage.

The eMarketer Mobile Video report will be published in August 2008. Click here to be notified when it is released.  

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