Current developments such as Vodafone’s deal with MySpace
to launch “Vodafone Music Reporter” help substantiate the notion that the music
landscape is changing rapidly. The “Vodafone Music Reporter,” an interactive
profile to promote its music services hosted on MySpace, builds on the
successful collaboration of both companies, which began in 2007 with the launch
of MySpace on Vodafone mobile. The new venture will create communities for all
music fans in the UK, Germany, Spain and Italy.
Music fans are longing for communities that offer a unique
music experience and a mobile music platform that gives fans of its music
events the opportunity to be involved online, says the eMarketer report,
“Recorded Music: Digital Falls Short.”
Marketers should be looking to enhance the customer
experience by bringing together online, mobile and user-generated platforms
such as blogs where fellow users can interact.
For more information, see Media Contacts below.
eMarketer is "The First Place to Look" for research and analysis on
digital marketing and media. eMarketer aggregates and analyzes research from
over 3,000 sources, and brings it together in analyst reports, daily articles
and the most comprehensive database of online marketing statistics in the
Director of strategic communications, eMarketer
Communications coordinator, eMarketer
Thursday, August 21, 1pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.