One-third (33%) of online US adults say they are more likely to shop online because of high gasoline prices, according to a recent iCongo-sponsored survey conducted by Harris Interactive.
More than four out of 10 respondents also said they planned to make retail purchases with their rebate, if they got one. About the same percentage of respondents in a recent National Retail Federation-sponsored study said they planned to spend their rebate.
A recent CCH study yielded more conservative results, with just 21% of respondents saying they planned to spend their rebates.
So what will get these consumers to spend their rebates online?
Respondents said that 24-hour shopping, free or discounted shipping and online-only pricing were all factors.
In a data point of interest to multi-channel marketers, the iCongo survey found that 6% of US online adults would complete their
purchase in-store and have the merchandise shipped to them if the merchandise were out of stock at that store.
eMarketer estimates that US retail e-commerce is growing by more than $20 billion annually, and will continue to grow by about that same amount through 2012.
The eMarketer US B2C E-Commerce report will be published next month. Click here to be notified when it is released.