Female US Internet users are now leading males in the use of social networking, DVRs, online network TV shows, and PC gaming, according to Solutions Research Group.
Based on surveys conducted in February 2008 and between October 2006 and November 2007, more women than men—42% of online women versus 41% of online men—had visited a social networking site in the past month.
Women also make more use of their DVRs compared with men. Of
those who had one, women used their DVRs an average of 9.3 times per week, compared with a weekly average of 8.3 times for men.
More women had also streamed TV shows from a network Website in the past month than men—15% of online women did so, compared with 11% of online men.
Overall, men were 1.5 to 2 times more likely than women to download movies or TV shows.
In regard to PC games, 70% of online women had played one in the past month compared with 69% of men.
Men still lead in console gaming, but women are closing the gap there too. Half of men surveyed had played a console game in the past month, while 38% of women had done so. This was up from the 35% of women in the prior year survey.