Feb 9, 2010
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Internet Valentines

FEBRUARY 14, 2008

Is Cupid’s aim “on the money” online?

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According to the "Can’t Buy Me Love” survey from PayPal, conducted by Ipsos, a majority of people in both the US and UK plan to give their significant other a gift for Valentine’s Day.

Now that may not be too surprising, but in one more indication of how the UK is leading the world in adopting online retail, Valentine’s Day shoppers in the US are more likely to make their purchases in a store, while shoppers in the UK will shop either at a store or online.

Comparing couples in a relationship, 49% of Americans are more likely to shop in a store, compared to 31% of Britons. On the other hand, 20% of the British are more likely to shop online, compared to only 9% of Americans

Retail Locations from which Online Buyers in a Relationship Plan to Purchase Valentine

The story is much the same for single Valentine’s Day shoppers. There, 21% of Britons are more likely to shop online, compared to 11% of Americans.

Retail Locations from which Single Online Buyers Plan to Purchase Valentine

British Valentine gift givers will spend more than their US counterparts, too:  £70 (approximately $136) compared to $92 for US shoppers .

Average Valentine

Average Valentine

When it comes to what people would like to receive as a Valentine’s gift, Britons and Americans are “surprisingly” similar.

Leading Valentine

A surprise, a weekend away and a romantic dinner led the way in both countries.

Another surprise finding of the survey, however, was the fact that Valentine gift givers were not comfortable with using online dating sites. In both the US and UK, over 75% of the respondents said they had never even visited a dating site.

Online Buyers Who Have Ever Visited an Online Dating Site, US vs. UK, December 2007 (% of respondents in each group)

Only slightly more than one-third of the people who had visited online dating sites had actually become paying customers.

To learn more about holiday shopping trends around the year, download the eMarketer Online Holiday Shopping report.

 

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