NEW YORK, NY (January 9, 2008)–Marketers in the United Kingdom say that search marketing is the most efficient way to generate leads. So it’s no surprise that advertisers spent 44% more on search during the first half of 2007 than they did during the first six months of 2006.
Search marketing absorbs by far the lion’s share of online ad spending compared to other formats. Paid search makes up more than half (57%) of the online advertising dollar, while display advertising, though still important, has just a 22% share. Advertisers say that’s because search works.
In addition to lead generation, search is a vital conduit for direct online sales, according to a survey by E-consultancy and Neutralize.
“Search-related advertising will remain the primary focus of the UK market for some time to come,” says Karin von Abrams, senior analyst, and author of the eMarketer report, UK Online Advertising. “And the gap between spend on search-linked and display ads will widen.”
To speak to Ms. von Abrams about the growth of search and her ongoing analysis of the UK online advertising market, reach out to eMarketer media contacts listed below.
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