Online adv spending in certain Arab regions of the world is expected to grow to $142 million by the end of 2011, according to a recent study by Madar Research.
Madar looked at the Arab regions of the Gulf Cooperation Council and the Levant countries bordering the eastern shores of the Mediterranean. The research is therefore specific to cultural Arabs rather than the Middle East as a whole.
The company said that marketers in the GCC countries spent less than 5% of their overall ad budgets on online media in 2006 and that online ad spending there represented less than 1% of the global total.
Companies in the region generally say they can still reach their target audiences without campaigning online.
Aviation travel and hospitality accounted for almost a quarter of online ad spending in the GCC-Levant countries in 2006, at $4.68 million. Banking and finance companies in the region spent $3.28 million on online ads in 2006.