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TV and Reading Are Consumer Faves

NOVEMBER 29, 2007

Even in the digital age, reading tops the list.

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US consumers say their favorite leisure activities are reading, watching TV and spending time with friends and family, according to The Harris Poll.

Computer activities were named fourth most favorite, although the percentage of respondents listing it as a favorite has increased slightly in the last seven years.

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Favorite Leisure-Time Activities of US Adults, 1999-2004 & 2007 (% of respondents)

As reported previously, the Internet captures almost one-half of broadband users' spare time. Media-Screen has also noted that more that one-quarter of broadband users' online activities are for leisure.

Online Activities of US Broadband Users, 2007 (% of total time spent online)

The Harris Poll also examined the number of hours spent working and leisure.

The average respondent spent a median of 45 hours working per week in 2007, down from 50 hours in 2004. The median amount of time available for leisure stood at 20 per week in 2007, up slightly from the median of 19 hours per week in 2004.

Learn how the Internet affects TV viewing, and vice versa. Read eMarketer's US TV Trends: The Impact of DVRs, VOD and the Web report.

 

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