Like most consumers, tech-savvy early adopters research their purchases online. However, many of them make their actual purchases in brick-and-mortar stores, according to the “Technology Influencers and Consumer Electronics Retail” report from the Consumer Electronics Association and CNET.

Technology influencers spent about eight hours researching individual purchases, compared with 3.5 hours for the average US adult.

“CNET’s audience has often been viewed as a reflection of future consumer technology spending and shopping habits,” said Claudia Haase, director of user research at CNET.com, in a statement.

The company said that its audience of early tech adopters was usually about two years ahead of the general population in shopping and spending habits.

Technology influencers who did purchase online said that they enjoyed being able to compare prices easily (91%), greater product variety (86%) and lower prices (79%).

However, even those who typically bought online said that brick-and-mortar stores were best for instant gratification.