Aug 1, 2010
  • Research and Analysis on Digital Marketing and Media
  • Objective Analysis of Internet Market Trends
  • Data from Over 4,000 Worldwide Sources
Print  |  E-Mail  |  RSS  |  More Articles   

Web Shopping During Conference Calls

OCTOBER 5, 2007

FBLI
Share

More than 12 million US adults have shopped online at least once in the past year while on a work-related conference call, according to an Ipsos Insight study sponsored by Bill Me Later.

The study found that 1 million people had been caught shopping during a conference call.

Men shopped online during conference calls more often than women. Frequent "secret shoppers" were typically college-educated, between 35 and 54, and earned more than $50,000 a year.

Of those who admitted to shopping during a conference call, 23% had done so five or more times in the past year, and 12% had done so 10 or more times.

Ipsos Insight surveyed 1,000 US adults randomly by telephone.

 

Get more articles like this one delivered every day.
Click here for the eMarketer Daily newsletter.

Access More Articles Read More Articles     Email Article E-Mail This Article     Print Article Print
Subscribe to RSS Feed RSS Feed     Share
Add eMarketer to your Google Toolbar Add eMarketer to Google Toolbar
Advertisement
Advertisement
Follow eMarketer on Twitter