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Online Video Increases TV Viewing Time

JULY 30, 2007

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More than six in 10 US broadband Internet users watched video at home or at work as of March 2007, according to Nielsen's "A Barometer of Broadband Content and Its Users" study, conducted for the Cable & Telecommunications Association for Marketing.

That is up 16% from just six months prior, in September 2006.

A third of respondents said that watching broadband video had increased their TV viewing time, while only 13% said it decreased their traditional television viewing time.

An additional 32 million broadband video users said they would consider watching more TV programs over the Internet.  

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