Time is the most highly valued luxury, according to the Conference Board's "The Global Luxury Market: Exploring the Mindset of Luxury Consumers in Seven Countries" report, issued in June 2007.
The report was sponsored by Condé Nast Publications, Gucci Group, Gibson USA, the
Ritz Carlton and
Tru Vue, and questioned affluent adults in the US, China, France, Germany, Italy, Japan and the UK.
Over a third of respondents said that time was their most valued luxury, while a quarter said life experiences and 18% named comfort, beauty and quality.
The most popular status luxuries owned across the countries were antique and rare item collections (30%); original art, paintings and sculptures (31%); and vacations/second homes (27%).