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Teens Give Up Media Time to Date

JULY 17, 2007

FBLI
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Nearly six in 10 US teenagers forgo television for dating, according to OTX Research's "Teen Topix" survey, sponsored by eCrush. Teens also trade time with the Internet, video games and listening to music when they date.

Just because teens pass on some media to date does not mean they are out of the range of advertising. Popular dating spots for teens include movie theaters (87%), malls (64%) and restaurants (58%).

An average of two-thirds of all teens said their parents gave them dating rules, but application varies by gender: About half of boys are subjected to rules, compared with 83% of girls.  

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