Feb 9, 2010
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Online A/V Revenues Rev

JULY 16, 2007

Movie downloads begin to make a dent.

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Revenues from streaming and downloadable audio and video will hit $2.6 billion in 2007, according to Accustream iMedia Research's "Streaming Subscription and Download Media 2003–2008" report. The projection includes both streaming subscriptions and media download revenues, and represents a 39% gain over 2006 levels.

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Music will account for 85% of these revenues, with sports, movies, news, entertainment and Real Networks content making up the rest.

Music download and subscription revenues will grow nearly 50% in 2007. Most online music revenues come from purchases, with 82% of total revenues generated from paid downloads.

US Online Music Revenues, by Type, 2007 (% of total)

Movie download revenues will reach $60 million in 2007, up 133.4% over 2006. More than $100 million in revenues will come from movie downloads in 2008.

US Movie Download Revenues, 2006 & 2007 (millions and % increase vs. prior year)

The online side of the digital music industry has received the most focus over the past few years because key developments in that area — notably the emergence of illegal file sharing in the late 90s and the rise of the Apple iTunes Music Store in 2003 — have had the deepest impact on the industry's fortunes.

eMarketer's own projections for the US put total online music revenues at $3.0 billion in 2011, from $1.1 billion in 2006.

US Online Music Revenues, 2006-2011 (billions)

Learn what's keeping digital downloads from greater growth. Read the eMarketer Digital Downloading: Music, Movies and TV report. 

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