Sep 2, 2010
  • Research and Analysis on Digital Marketing and Media
  • Objective Analysis of internet Market Trends
  • Data from Over 4,000 Worldwide Sources
Print  |  Email  |  RSS  |  More Articles   

Mobile Video Viewer Demographics

JUNE 11, 2007

FBLI
Share

Eight million US people ages 12 and older watched video on their mobile phones in the first quarter of 2007, according to Nielsen. Videos created with the phones' camcorders were not counted.

Nearly half of mobile video viewers during that quarter were ages 35 and older, and 54% were male.

As of May 31, 55% of primary users of video-enabled mobile phones lived in households with total annual incomes of $75,000 or more.

At least 7% of 18-to-34-year-olds watched mobile videos in the first quarter of 2007, and at least a quarter used their mobile phones to connect to the Internet.

A total of 33 million people in the US used the mobile Web.

Nielsen also examined viewing preferences of TV audiences by wireless phone brand, revealing that Verizon households tuned in to the May 23 American Idol finale at a higher rate than those who subscribed to Sprint or AT&T.  

Get more articles like this one delivered every day.
Click here for the eMarketer Daily newsletter.

Access More Articles Read More Articles     Email Article Email This Article     Print Article Print
Subscribe to RSS Feed RSS Feed     Share
Add eMarketer to your Google Toolbar Add eMarketer to Google Toolbar
Advertisement
Advertisement
Follow eMarketer on Twitter

Home | Newsletter | Total Access | Articles | About | Advertise | Contact | Login | Press | Privacy
Copyright ©2010 eMarketer Inc. All Rights Reserved. | List of Sources