Ad spending for dating services has nearly tripled over the past three years, according to Nielsen Monitor-Plus.
Total media spending for dating services from January to November 2006 was $430 million, up from $149 million during the same period in 2004.
Dating service ads on cable TV alone accounted for $131 million in 2006, while the Internet ad spend totaled $127 million.
Among dating services, True, Mate1.com and InterActiveCorp (Match.com) were the top online advertisers in 2006, spending a respective $52 million, $20 million and $16 million.
The top 10 dating services accounted for 96% of the total dating ad spend.