The all-time record for daily US online retail sales was set on November 27, "Cyber Monday," when online sales totaled $608 million.
Though this total is impressive, the record has already been broken.
According to comScore Networks, a mere one week later, on Monday, December 4, a new record for spending in a single day was established, as consumers opened their wallets online to the tune of $647 million. This was 26% higher than the total on the corresponding day of last year and it is $39 million more than the total spent on Cyber Monday.
In its recent Online Holiday Shopping Preview report, eMarketer set out its projections for the holiday shopping season. These put total US retail e-commerce sales at $24.3 billion this holiday season (November and December), a 22.1% increase over 2005.
comScore estimates that US online retail spending, excluding travel, totaled $13.7 billion from November 1 to December 5 this year, marking a 25% increase compared with the corresponding days of last year.
Santa continues to be good to online retailers, and we are only halfway through the holiday shopping season.
For more on this subject, read eMarketer's Online Holiday Shopping Preview report.