Feb 9, 2010
  • Research and Analysis on Digital Marketing and Media
  • Objective Analysis of Internet Market Trends
  • Data from Over 4,000 Worldwide Sources


Print  |  E-Mail  |  RSS  |  More Articles   

Cameras Now in Half of Mobile Phones

NOVEMBER 10, 2006

Hello? Say cheese, please.

FBLI
Share

Maybe all mobile customers aren't photographers, but they are sure snapping up mobile camera phones.

Analysts at Gartner are forecasting that by the end of 2006 camera phones will account for 48% of total worldwide mobile phone sales, and that figure will grow to 81% by 2010.

Camera Phone Sales Worldwide, by Region, 2005, 2006 & 2010 (thousands of units and CAGR*)

Worldwide sales of camera phones, which have almost tripled since 2004, will reach 460 million in 2006, an increase of 43% over 2005, and Gartner predicts the trend will continue upward, reaching one billion camera phone sales by 2010.

"A camera is a feature that consumers expect to see in new devices whether they are interested in using it or not," said Gartner analyst Carolina Milanesi. "With improved quality of camera phone pictures, users can now really enjoy viewing pictures on their PCs, printing them or uploading pictures directly from their phones onto their blog, thanks to services such as Flickr."

In Japan, by 2007, camera phones will reach their highest penetration level, accounting for 95% of total mobile phone sales. In fact, over the past 12 months, Japanese mobile customers have exhibited a strong demand for non-camera-embedded devices.

By 2010, Gartner predicts that Western Europe will equal Japan's penetration levels, to reach 93.6%, followed closely by North America, at 93.4%.

For more on this developing market, read eMarketer's Mobile Spending: US Non-Voice Services report. 

Get more articles like this one delivered every day.
Click here for the eMarketer Daily newsletter.

Access More Articles Read More Articles     Email Article E-Mail This Article     Print Article Print
Subscribe to RSS Feed RSS Feed     Share
Add eMarketer to your Google Toolbar Add eMarketer to Google Toolbar
eMarketer Total Access Subscription
See how leading marketers use eMarketer to develop successful new digital marketing and media strategies. Get Total Access.

Advertisement

Advertisement

Follow eMarketer on Twitter