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Europe Leads in Mobile Internet Access

OCTOBER 27, 2006

Mobile Americans call on the Internet less.

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In a tracking study conducted across five European countries (France, Germany, Italy, Spain and the UK) and the US, comScore Networks found that while 29% of European Internet users regularly access the Internet from their mobile phones, only 19% of US users say the same.

The highest mobile Web penetration was in Germany, Italy and the UK (at 34% each), followed by France and Spain, with the US lagging.

Internet Users and Mobile Internet Penetration in the US and Select Countries in Western Europe, September 2006 (thousands and % of online population)

Across all six countries, Internet penetration among mobile phone users is split almost evenly between men and women, but men have a slight overall edge (55%).

When it comes to where mobile phone users go online, the major online portal sites are most the popular, with Google, Yahoo! and MSN leading the way.

Most Popular Website Categories among Mobile Internet Users in the US and Select Countries in Western Europe, September 2006 (% of respondents)

"Three-quarters of American mobile Web surfers access content from the leading online portals such as Google, Yahoo! and MSN compared to only 30% of Europeans," said Bob Ivins of comScore Europe.

For more information on mobile markets, read eMarketer's just-released Mobile Message Marketing: Cash Not Flash report.  

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