NEW YORK, NY (May 17, 2006)—The US still leads the world in terms of sheer numbers of Internet users and broadband households, but online access technology is evolving fast in other regions. According to eMarketer's new report, Worldwide Online Access 2004-2010, there will be 78.3 million online households in the U.S. this year, and 66.7% of them will be hooked up by broadband. By 2010, almost 90% (88.3% of online households) will be wired for broadband.
The year 2005 was a watershed for the Internet. For the first time, one billion people worldwide had access to the Internet, a number that will continue to grow this year. eMarketer estimates that 845 million of these are active users (accessing the Internet more than once a month) and 195 million households worldwide possess a broadband connection.
Asia-Pacific is the largest region in terms of broadband connectivity, containing nearly 40% of the world's high-speed Internet households. Western Europe and North America each had about 50 million broadband households in 2005.
eMarketer's Worldwide Online Access 2004-2010 report answers questions such as:
· How many Internet users are there worldwide?
· What were they key trends in broadband adoption during 2005?
· Which companies are the leading broadband access in each region?
· How do other countries compare with the U.S.?
Visit for more information on eMarketer's
Worldwide Online Access 2004-2010.
About eMarketer
eMarketer is "the First Place to Look" for market research, analysis and trends related to e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes data from over 2,000 sources and brings it together in a suite of services offering customers the most comprehensive compilation of up-to-date e-business and online marketing statistics in the world. Visit for more information.
Media Contact:
Kris Oser
Director of strategic communications, eMarketer
koser@emarketer.com
Tel. 212-763-6033