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eMarketer Media Kit
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Media Kit
Revised December 2011 Download as PDF
eMarketer drives sales, generates qualified leads and builds brands for advertisers targeting senior business executives, marketing and media professionals, and e-business decision makers.

As the leading provider of information and analysis on digital marketing and advertising, eMarketer is an indispensable resource for marketing and media executives at leading brands and agencies who need to understand the impact and potential of the Internet. More than ever, they rely on eMarketer to help them make sense of the shifting media landscape and for quick and easy access to the objective information they need to make better, more informed business decisions. They also rely on eMarketer as a top performing advertising vehicle for boosting their brand awareness and driving highly qualified leads.

For More Information,
Contact Crystal Gurin, VP and Publisher at: 215-629-1517

cgurin@emarketer.com
     

eMarketer's Audience*
When you advertise with eMarketer, you associate your corporate name, product or service with the most trusted source of digital marketing information. Plus, you reach a highly engaged audience of decision-makers as they actively seek solutions for their businesses.

eMarketer.com and the eMarketer Daily Newsletter have an average unique monthly audience of over 168,000 marketing, media, advertising and business decision makers.

eMarketer users are purchase influencers.

82% specify brands and/or authorize purchases.


Key targets

• Exec Management/Owners
• Media Buyers & Planners
• Publishers & Media Executives
• Purchase Decision-Makers

64% Client
36% Agency

78% Marketing/Advertising Function
76% Top Executives
28% C-Level & Business Owners

33% Publishers (have ad supported websites)


Company Revenue & Size

53% Revenue $10 million+
22% Revenue $500 million+
18% Revenue $1 billion+

60% up to 250 employees
14% 251-1000 employees
27% 1000+ employees

 


Products & Services Visitors Plan to Purchase in Next 12 Months

64% Online Media
62% Social
53% Email Marketing
53% Web/Marketing Analytics
53% Mobile
44% SEO
43% Market Research
41% SEM
39% Web Creative & Development
38% Offline Media
34% Online Video & Rich Media
31% Local
30% Behavioral Targeting
25% Contextual Targeting
22% Online Coupons
21% CRM Services
21% Content Management Software/Services
19% Mobile Coupons

 

    *InsightExpress third party visitor study, September 2011
 

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Advertising Opportunities
eMarketer is the first place decision-makers look for objective and comprehensive data and trend analysis on digital marketing and media. eMarketer.com and the eMarketer Daily Newsletter provide a free insider’s look at the most important new information as soon as it becomes available. eMarketer FYI dedicated emails offer an exceptional way to deliver a message directly to eMarketer's influential audience. eMarketer sponsored webinars provide advertisers with exclusive sponsorship of an eMarketer editorial product.

See below for rates and specs for advertising on eMarketer.com and
the eMarketer Daily Newsletter.


Please contact us for more information on eMarketer FYI Dedicated Emails
and Sponsored Webinars.


eMarketer Daily Newsletter    

The latest articles delivered each weekday. 120,000+ subscribers.
To read today's issue, click here.

Newsletter Rates & Specs
All rates are net. Rates are per day.

 

Text + Logo—Two Positions
(360 characters, including spaces, + 120 X 60 logo gif.
Three links are tracked—headline, last line & logo)

First Position   $2,700
Second Position   $2,100

728 x 90 Leader Board (40k max gif)
  $2,500

300 x 250 Rectangle (40k max gif)   $2,100

Inquire about takeover options.

eMarketer.com    

Home to all eMarketer articles.
168,000+ unique visitors monthly.

Website Rates & Specs
All rates are net. Based on Cost per Thousand
impressions (CPM).

Run-of-site (ROS) mix of units $70 CPM

 

728 x 90 Leader Board (40k max)  

300 x 250 Rectangle (40k max)
 

300 x 600 Half Page (40k max)
 

Rich media accepted with prior testing and approval.    
 

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Advertisers
When you advertise with eMarketer, you're in good company

Ad Shuffle
ad:tech
Adobe Connect
Adobe Omniture
Adobe Scene7
Adobe Social Analytics
Advertising.com
Afilias Limited
Akamai
Alterian
American Express
AOL
Aprimo
ATG
AT&T AdWorks
Bizo
BlueKai
Bold Software
BlueCava
Bronto Software
Buddy Media
Channel Intelligence
Chase Paymentech
Citrix Online
Cognos
Collective
Compuware Gomez
Coremetrics
Crowd Factory
Crowd Science
CyberSource
Demand Media
Digital River
DMA
DMG Worldwide Media
eBay
Ektron

  Eloqua
Emailvision
Emma
Evidon
ExactTarget
Experian
Facebook
Gigya
Gomez
Google
GX Software
Harvard Business School
HubSpot
IBM
iContact
ImpreMedia
Incisive Media
Infusionsoft
Ion Interactive
Janrain
Jive Software
Knotice
Limelight Networks
Lithium Technologies
LivePerson
Lyris
Mardev-DM2
Marketo
McAfee
Merkle
Microsoft
Monetate
Mzinga
Neustar
Open text
Oracle

  PointRoll
PR Newswire
PulsePoint
Radian6
Responsys
ReturnPath
RightNow Technologies
Ring Revenue
Rising Media
Rovi
Salesforce
Savvis
Scanbuy
SeeWhy
ShopIgniter
Silverpop
Sitecore
Spredfast
SPSS
StrongMail
TARGUSinfo
Toluna
Tremor Video
TRUSTe
Undertone
Unica
ValueClick Media
Vertical Web Media
Vitrue
Vocus
Vovici
Webmarketing123
Webtrends
Yahoo!

 

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What eMarketer Advertisers Say

    Our work with eMarketer has allowed us to connect directly with a knowledgeable and engaged audience who cares about quality marketing and emerging trends backed by solid analysis. We've had extreme success with our advertising and continue to rely on eMarketer for strong response rates and quality programs.
    Kelley Brooks, Senior Manager Global Campaigns, ATG

    We're very pleased with the performance of our campaigns—eMarketer's quality content keeps their high caliber audience engaged, which complements our data-driven insight and creates a perfect vehicle for our promotions.
    Ashley Johnston, VP Marketing, Experian

    Throughout dozens of campaigns over the years, eMarketer has outperformed all other online media choices. In one especially memorable example, a client purchased eMarketer, MediaPost's Online Media Daily and Online Spin, AdWeek IQ, DM News, and a few other trades. eMarketer's results weren't just about driving more clicks and impressions—their impressions drove more traffic and hard leads than all the other outlets combined.
    Mark Naples, Managing Partner, WIT Strategy


What eMarketer Readers Say

    The eMarketer Daily Newsletter is one of the few "Must Read" online dailies that I receive. It is rich with data and a quick read. Charts and tables are fabulous. You distinguish yourself! I am a data-hound and you deliver.

    Honestly eMarketer is singly the most valuable and forward-worthy email newsletter that I receive. I frequently forward copies and archive several editions each week for further use. Please keep up the great work.

    Charts are definitely the most beneficial for me—serves as the validation to my executive management team that we are heading in the right direction with our efforts and occasionally shows us we need to change direction.

    You have some of the best, most straight-forward and valuable content. I never delete your emails and refer back to them more often than any other subscriber. Love the newsletter and quick access to the reports that interest me—eMarketer is AWESOME!

 

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For More Information
Contact Crystal Gurin, VP and Publisher: 215-629-1517 | cgurin@emarketer.com  
eMarketer, Inc. 75 Broad Street, 31st Floor, New York, NY 10004

Rates and subscriber numbers subject to change.


December 2011 revision

 

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