Media Kit
Revised May 2012 Download as PDF
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eMarketer drives sales, generates qualified leads and builds
brands for advertisers targeting senior business executives, marketing and media
professionals, and e-business decision makers.
As the leading provider of information and analysis on digital marketing and advertising,
eMarketer is an indispensable resource for marketing and media executives at leading
brands and agencies who need to understand the impact and potential of the Internet.
More than ever, they rely on eMarketer to help them make sense of the shifting media
landscape and for quick and easy access to the objective information they need to
make better, more informed business decisions. They also rely on eMarketer as a top
performing advertising vehicle for boosting their brand awareness and driving highly
qualified leads.
For More Information,
Contact Crystal Gurin, VP and Publisher at: 215-629-1517
cgurin@emarketer.com
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eMarketer's Audience*
When you advertise with eMarketer, you associate your corporate name, product or
service with the most trusted source of digital marketing information. Plus, you
reach a highly engaged audience of decision-makers as they actively seek solutions
for their businesses.
eMarketer attracts an average unique monthly audience of over 168,000 marketing, media, advertising and business decision makers.
eMarketer users are purchase influencers.
82% specify brands and/or authorize purchases.
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Key targets
• Brand Marketers
• Media Buyers & Planners
• Publishers & Media Executives
• Purchase Decision-Makers
64% Client
36% Agency
78% Marketing/Advertising Function
76% Top Executives
28% C-Level & Business Owners
33% Publishers (have ad supported websites)
Company Revenue & Size
53% Revenue $10 million+
22% Revenue $500 million+
18% Revenue $1 billion+
60% up to 250 employees
14% 251-1000 employees
27% 1000+ employees
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Products & Services Visitors Plan to Purchase
in Next 12 Months
64% Online Media
62% Social
53% Email Marketing
53% Web/Marketing Analytics
53% Mobile
44% SEO
43% Market Research
41% SEM
39% Web Creative & Development
38% Offline Media
34% Online Video & Rich Media
31% Local
30% Behavioral Targeting
25% Contextual Targeting
22% Online Coupons
21% CRM Services
21% Content Management Software/Services
19% Mobile Coupons
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*InsightExpress third party visitor study, September 2011
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Advertising Opportunities
eMarketer is the first place decision-makers look for objective and comprehensive
data and trend analysis on digital marketing and media. eMarketer.com and
the eMarketer Daily Newsletter provide a free insider’s look at the most
important new information as soon as it becomes available. eMarketer FYI dedicated
emails offer an exceptional way to deliver a message directly to eMarketer's
influential audience. eMarketer sponsored webinars provide advertisers with
exclusive sponsorship of an eMarketer editorial product.
See below for rates and specs for advertising on eMarketer.com and the eMarketer Daily Newsletter.
Please contact us for more information on eMarketer FYI Dedicated Emails and Sponsored Webinars.
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eMarketer Daily Newsletter
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The latest articles delivered each weekday. 120,000+ subscribers.
To read today's issue, click here.
Newsletter Rates & Specs
All rates are net. Rates are per day.
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Text + Logo—Two Positions
(360 characters, including spaces, + 120 X 60 logo gif.
Three links are tracked—headline, last line & logo)
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First Position
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$2,700
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Second Position
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$2,100
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728 x 90 Leaderboard (40k max gif)
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$2,500
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300 x 250 Rectangle (40k max gif)
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$2,100
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Inquire about takeover options.
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eMarketer.com
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Home to all eMarketer articles.
168,000+ unique visitors monthly.
Website Rates & Specs
All rates are net. Based on Cost per Thousand
impressions (CPM).
Run-of-site (ROS) mix of units $70 CPM
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728 x 90 Leaderboard (40k max)
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300 x 250 Rectangle (40k max)
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300 x 600 Half Page (40k max)
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Rich media accepted with prior testing and approval.
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Advertisers
When you advertise with eMarketer, you're in good company
Act-On Software
ad:tech
Adobe Connect
Adobe Omniture
Adobe Social Analytics
Afilias Limited
Akamai
Alterian
AOL
Aprimo
AT&T AdWorks
Aquent
Bizo
Bisk Education
BlueKai
Bold Software
Bronto Software
Buddy Media
Channel Intelligence
Citrix Online
Clickable
ClickSquared
Cognos
Collective
Compuware Gomez
Coremetrics
Crowd Factory
Crowd Science
CyberSource
Digital River
DMG Worldwide Media
eBay
Ektron
Eloqua
Emma
Evidon
ExactTarget
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Experian
Facebook
Federated Media
ForeSee Results
Full Sail University
Gigya
Google
GX Software
Harvard Business School
HubSpot
Hut 2 Hut Events
IBM
iContact
IE Business School
Incisive Media
Infogroup
Infusionsoft
Ion Interactive
Janrain
Jive Software
Knotice
Kony Solutions
Limelight Networks
Lithium Technologies
LivePerson
Lyris
Marketo
Mediaplex
Microsoft
Monetate
Mzinga
Netezza
Neustar
Open text
Optify
Oracle
PointRoll
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Power Reviews Inc
PR Newswire
PulsePoint
Radian6
Responsys
ReturnPath
RightNow Technologies
Rising Media
Rovi
Salesforce
Savvis
Scanbuy
SeeWhy
ShopIgniter
Silverpop
Sitecore
Spredfast
SPSS
StrongMail
Toluna
Tremor Video
TRUSTe
UBM TechWeb
Undertone
Unica
ValueClick Media
VerticalResponse
Vertical Web Media
Vitrue
Vocus
Vovici
Webmarketing123
Webtrends
WhatCounts
Yahoo!
Yellow Group
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What eMarketer Advertisers Say
Our work with eMarketer has allowed us to connect
directly with a knowledgeable and engaged audience who cares about quality marketing
and emerging trends backed by solid analysis. We've had extreme success with our
advertising and continue to rely on eMarketer for strong response rates and quality
programs. —Kelley Brooks, Senior Manager Global Campaigns, ATG
We're very pleased with the performance of our campaigns—eMarketer's quality content
keeps their high caliber audience engaged, which complements our data-driven insight
and creates a perfect vehicle for our promotions. —Ashley Johnston, VP Marketing,
Experian
Throughout dozens of campaigns over the years, eMarketer has outperformed all other
online media choices. In one especially memorable example, a client purchased eMarketer,
MediaPost's Online Media Daily and Online Spin, AdWeek IQ, DM News, and a few other
trades. eMarketer's results weren't just about driving more clicks and impressions—their
impressions drove more traffic and hard leads than all the other outlets combined.
—Mark Naples, Managing Partner, WIT Strategy
What eMarketer Readers Say
The eMarketer Daily Newsletter is one of the
few "Must Read" online dailies that I receive. It is rich with data and a quick
read. Charts and tables are fabulous. You distinguish yourself! I am a data-hound
and you deliver.
Honestly eMarketer is singly the most valuable and forward-worthy email newsletter
that I receive. I frequently forward copies and archive several editions each week
for further use. Please keep up the great work.
Charts are definitely the most beneficial for me—serves as the validation
to my executive management team that we are heading in the right direction with
our efforts and occasionally shows us we need to change direction.
You have some of the best, most straight-forward and valuable content. I never delete
your emails and refer back to them more often than any other subscriber. Love the
newsletter and quick access to the reports that interest me—eMarketer is AWESOME!
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For More Information
Contact Crystal Gurin, VP and Publisher: 215-629-1517 |
cgurin@emarketer.com
eMarketer, Inc. 75 Broad Street, 31st Floor, New York, NY 10004
Rates and subscriber numbers subject to change.
May 2012 revision
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