What is eMarketer?
eMarketer publishes data, analysis and insights on digital marketing, media and commerce.
We do this by gathering information from many sources, filtering it, and putting
it into perspective. For more than a decade, leading companies have trusted this
approach, and have relied on eMarketer to help them make better business decisions.
The Challenge
We believe digital is important—really important. It's also risky, with far-reaching
and unforeseen effects on business. No one knows with certainty where the digital
marketplace is heading. It's too chaotic, complex, competitive and fast-changing.
But everyone has an opinion, and an overwhelming number of information sources pump
out new findings, reports and studies—each drawing different conclusions.
The eMarketer Approach
There's no such thing as a perfect research study, and no single source has all
the right answers. But by evaluating multiple points of view it is possible to get
a good sense of where the market is going. It’s also far easier to know where to
place your bets.
That's what eMarketer helps you do.
Think of eMarketer as a guide—leading you through the digital landscape, and
pointing out key trends along the way. As uncertain as the digital world is, we
help relieve that uncertainty to some degree. eMarketer's analyst reports, articles,
charts, case studies, interviews, comparative estimates and forecasts help you focus
on what matters in the digital world, and equally important, what doesn't.
How Do We Know this Approach Works?
Our clients—who include hundreds of the world's leading marketers, agencies
and media companies—tell us:
“eMarketer is a fantastic resource for the information our global organization
needs to navigate and lead in the fast-moving digital marketplace.”
— Bob Lord, CEO, Razorfish
“I find myself turning to eMarketer all the time for data and insight about
the media industry.”
— Eileen Naughton, Director of Media Sales and Operations, Google
“eMarketer validates trends and gives credibility to what we're proposing.”
— Paul Iagnocco, Sr. Director, Global Digital Marketing Operations, Kellogg's
“I just go to eMarketer first. I've got limited time and you help me get what
I need.”
— Kate Johnson, Global Marketing Deployment Manager, Kimberly-Clark
“Whether you're a busy executive doing high-level brand strategy or someone
spending all day working in the social media space, eMarketer is a great source
of information for all things digital.”
— Patrick J Seeberg, Global Web Strategy and Innovation, General Motors
“eMarketer is amazing at being up-to-the-minute. I use eMarketer as a trusted
source to stay relevant and informed about online consumers' media habits and their
relationships with marketers and technology.”
— Todd Cunningham, Senior Vice President, MTV Networks
“Whether I'm heading to another meeting—or another country—eMarketer
will get me the information I need on new digital trends. It is extremely useful.”
— Kate Sirkin, EVP Global Research, Starcom MediaVest Group
Benefits
Businesspeople, marketers and advertisers rely on eMarketer intelligence to:
- Save time and resources by getting the right information, quickly.
- Validate media decisions with reliable data to ensure productive
investments.
- Educate teams and senior executives on the latest digital marketing
topics.
- Evaluate emerging trends instantly and maintain competitive advantage.
- Deliver compelling presentations with facts, figures and charts
in a variety of downloadable formats.
Make your business smarter and more efficient. Become
an eMarketer client today.
Products
Media Properties
eMarketer.com and the eMarketer Daily Newsletter
have a unique monthly audience of over 145,000 marketing, media, advertising and
business decision-makers. New articles are made available daily on these ad-supported
platforms. eMarketer also offers sponsorships of webinars and dedicated emails.
Get information on advertising and sponsorships.