Information Gathered
eMarketer gathers information about its users in order to offer useful and easily
accessible online content while providing privacy protection.
1. Web site Visitors and Newsletter Subscribers:
eMarketer catalogs traffic patterns throughout the site through non-invasive click-through
tracking. eMarketer develops summary—not individual—reports for our
advertisers. For example, we will report that "12,000 people clicked on advertisement
X today and they were in the Reports section of the site."
2. Product Purchasers:
eMarketer sells information products online. At the time of purchase, we require
personal, business and financial information, such as name, email address, shipping/billing
address, telephone number and credit card number. This information is necessary
to process the order and to send the product to the buyer. If you are a repeat customer,
you may be asked to update this information. This information is transmitted in
128 bit encryption and we use Secure Socket Layer (SSL) technology to protect your
online order.
Only our order processing/customer service staff has access to your information.
We do not store or access credit card information from our Web server after your
order is processed. eMarketer allows product purchasers to control the storage of
their general contact information. If you would like to access, correct or delete
any of your contact information that we have on file, please send an email to sales@emarketer.com.
3. Webinars, White Papers and Other Free Offers:
When a visitor registers for a white paper, webinar or other free offering from
the eMarketer website, eMarketer collects personal and business information, such
as email address, shipping address and telephone number. This information is not
shared with any third party unless explicitly mentioned.
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