eMarketer in the News
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9/23: Associated Press – Questions and answers on the latest ‘New Facebook’
Every year or so — and sometimes more often — Facebook manages to miff a vocal percentage of users by changing the look and feel of its site.
9/22: AdAge.com – Facebook Unveils New Breed of Media Apps at F8
Facebook announced a new breed of social apps offered by a range of media brands from Netflix and Hulu to Spotify and the Washington Post at its F8 conference in San Francisco today.
9/22: Forbes.com – Facebook’s Big Changes: What’s In It for Advertisers?
Facebook’s F8 developer conference is for software developers, of course, not advertisers.
9/22: Bloomberg.com – Facebook Unveils Tools for Sharing Music
Facebook Inc. Chief Executive Officer Mark Zuckerberg unveiled new ways for members to use the social network to share music, movies, TV shows, news and activities such as cooking and exercising.
9/22: Bloomberg.com – Facebook May Struggle to Match Apple, Google in Entertainment
Facebook Inc., expected to unveil services for sharing online music and videos today, may struggle to narrow Google Inc. (GOOG) and Apple Inc. (AAPL)’s lead in the market for digital entertainment.
9/22: Fortune Tech – Can Facebook become the Web?
Mark Zuckerberg took the stage today at f8, Facebook’s sort-of-annual developers’ conference, to the screaming affirmation of thousands of laptop-toting fanboys (and also a few women) and a live-streaming audience that surpassed 100,000.
9/22: AdAge.com – Everybody Says They Hate Google, But Why Don’t They Show It?
It feels like it happens every quarter: Google makes a big acquisition or a minor change to its advertising suite, and the vocal minority come streaming out of the woodwork to say they’re done working with the search giant and they’ll find another advertising partner.
9/22: FastCompany.com – New Facebook Timeline Is All About Discovery And Explosive Revenue Growth
Today, Facebook unveiled the third generation of its profile page, called Timeline, which allows users to keep a historical record of everything they’ve done, as well as begin to compile a catalog of everything they’re interested in.
9/21: Adweek.com – Mr. Schmidt Goes to Washington
Washington, D.C., may have celebrities—of a sort—of its own, but the presence of a real big name from outside of the political arena always sets the city abuzz. And so Wednesday will be a big day on Capitol Hill.
9/21: Wall Street Journal – Facebook Woos Developers As Rivalry Grows
Facebook will meet with app developers and entrepreneurs on Thursday as it faces what some analysts see as a critical juncture for the world’s most well-known tech brands.
9/21: USA Today – Social-media start-ups find it harder to stand out
As publicity stunts go, this one’s in the vein of Jack Kerouac-meets-fellow-foodies in a social-media setting.
9/20: Forbes.com – AOL CEO Tim Armstrong: Our Goal Is To Be No. 3
Remember “Beat the Internet”? That was the slogan AOL CEO Tim Armstrong cooked up last year to encourage his employees to think big. But the bravado that powered that sentiment has gotten a haircut, it seems.
9/20: Forbes.com – Facebook: Believe The Hype
As with any new advertising medium, there is always a lag between user and marketer adoption.
9/20: AdAge.com – Facebook ‘Credits’ Revenue Now Growing Faster Than its Ads
Facebook ad revenue is growing fast, but its currency system, called “Credits,” is growing even faster. Facebook will collect revenue of $470 million this year from Credits alone, according to a new estimate from eMarketer, up from $140 million in 2010.
9/20: Mashable.com – Don’t Trade Your Wallet in for a Google Wallet Just Yet
Now that Google Wallet has officially rolled out, is it time to ditch your real wallet? Probably not for a few years, experts who follow the mobile payments segment say
9/20: Mashable.com – HOW TO: Get Started With Mobile Search Advertising
Many recent years have been touted as “The Year of Mobile,” but 2011 might just live up to the hype. For the first time, consumers are spending more time on mobile apps than on the web, and mobile devices are edging out PCs and laptops in sales.
9/19: Wall Street Journal – Advertising on Social Media: Good for Small Business?
If you have yet to buy an ad for your small business on Facebook, the social-networking giant has a new incentive in the works.
9/18: New York Times – Scrutinizing Google’s Reign
Google’s slogan may be don’t be evil, but a growing chorus of antitrust regulators in the United States and Europe want to know if the company has lived up to that creed.
9/15: Wall Street Journal – Google Says Display Ad Spending Rises Sharply
Google Inc. (GOOG) said Thursday that spending by the biggest advertisers on its display network more than doubled in the past year, a development that comes as the search giant’s rivals seek to counter its expansion in the display ad market.
9/15: Mashable.com – Mobile Ad Network InMobi Raises $200 Million
Mobile ad network InMobi has raised $200 million in financing from SoftBank to counter Apple and Google in the fast-growing market. The investment will be be doled out in two tranches — $100 million this year and then the rest in 2012, according to SoftBank.
9/15: AdAge.com – How Malibu Rum Is Using Social Gaming in Search of Winter Sales
Packaged in white bottles adorned with palm trees against a setting sun, it is no surprise that Malibu rum’s strongest season is summer. In July alone, the brand says it gets a 12% sales lift.
9/14: paidContent.org – Amazon Launches In Spain
Hola, Amazon: The company is officially launching in Spain today, as reported last week. Amazon (NSDQ: AMZN) is opening its Spanish storefront with only physical goods: over 2.5 million books in Spanish and other languages along with CDs, DVDs, electronics and other consumer products.
9/14: New York Times – AOL, Yahoo and Microsoft Reportedly in Ad Deal
Yahoo, AOL and Microsoft, three major technology companies that have traditionally competed for digital advertising revenue, have created an unusual partnership in which they will sell ads for one another.
9/14: Wall Street Journal – Lights, Camera, Advertisements
During the July filming for “First Day,” a comedy series for teenage girls, a woman with a spreadsheet and a red pen sat in a director’s chair carefully checking off boxes.
9/13: Businessweek.com – Here Comes Apple’s Real TV
Get ready, America, because by Christmas 2012 you will have an Apple TV in your living room. I don’t mean the cute little box now called “Apple TV” that plugs into your set to stream Netflix (NFLX), but the real deal—a flat-panel Apple (AAPL) television set tied to the company’s online ecosystem and designed as only Apple can do it.
9/13: MediaPost.com – Publishers Need To Even the Real-Time Playing Field
Last year, real-time bidding established itself as a rising star in online advertising, growing from minimal adoption to 88% of advertisers planning to buy that way in 2011.
9/13: Adweek.com – Twitter: Payment to the People
It sounds a bit like a late-night infomercial. “You too can make money on Twitter! Just follow this simple plan…” And it’s true.
9/9: SFGate.com – Twitter’s active flock reaches 100 million
Twitter use is growing, with more than 100 million monthly active users around the world and 50 million who log on every day, the San Francisco microblogging service said Thursday.
9/8: AdAge.com – Yahoo’s $4 Billion Problem
Plenty of Yahoo’s wounds are self-inflicted, but two of the biggest reasons Yahoo isn’t growing has nothing to do with former CEO Carol Bartz but will make things that much harder for her successor: Facebook and Google.
9/8: Bloomberg.com – FTC Should Reject Online Advertisers’ Privacy Effort, Groups Say
An online-advertising industry effort to self-regulate privacy safeguards fails to protect Internet users and should be rejected, a coalition of consumer groups wrote to U.S. and European Union regulators today.
9/8: Wall Street Journal – Content Deluge Swamps Yahoo
Ousted Yahoo Inc. Chief Executive Carol Bartz faced a plight all too familiar to many of her peers: Making money off digital content isn’t easy and it’s getting harder.
9/8: Wall Street Journal – China Dating Site Grooms New Plan
In China, where Internet users often expect freebies, individual members of an online dating service are exchanging dozens of love notes every day at 30 cents a pop.
9/8: Wall Street Journal – Facebook Doubles Revenue in First Half
Facebook Inc. is continuing its rapid pace of growth, with the social network doubling its revenue to $1.6 billion in the first half of 2011 from about $800 million a year earlier, said a person familiar with the matter.
9/8: Forbes.com – Failure to Renew: Why Yahoo and AOL Will Perish
You don’t see too many buggy whip companies around these days. They used to be quite common until automobiles replaced horses as a popular mode of transportation. But it’s harder to make tires than whips.
9/8: Bloomberg.com – Bartz May Get About $10 Million in Compensation After Firing
Carol Bartz, who was fired Sept. 6 as Yahoo! Inc.’s chief executive officer, stands to receive a payout in the range of $10 million after less than three years on the job.
9/8: MediaPost.com – Facebook Is Breathing Down Google’s Neck… Well, Ankle
Google’s paranoia about Facebook is an established fact; much as Google execs may claim Google+ isn’t intended to compete with Facebook, it’s hard to take the assertion at face value, considering how many areas of overlap there are between the new social network — sorry, I mean “suite of social tools” — and Facebook.
9/7: New York Times – Once a Leader, Yahoo Now Struggles to Find Its Way
Yahoo has been one of the most-visited sites on the Internet since its glory days as a Web portal. Yet as the rest of the Internet moved on to social networks and mobile devices, Yahoo has failed to keep up.
9/7: The Economist – Carol goes out the portal
When Carol Bartz took the wheel at Yahoo! in January 2009 one of her first acts was to tell employees that she would “drop-kick to fucking Mars” anyone who was caught leaking company secrets.
9/7: Associated Press – Perplexing Puzzle: Can Yahoo’s Luster Be Restored?
Yahoo Inc. has gone through three different CEOs in five years. Whoever takes the helm now will face the same challenge: Solve one of the Internet’s most perplexing puzzles.
9/7: Financial Times – Hulu owners should take the money and run
While advisers in other sectors anxiously watch the latest twitches in global financial markets, technology bankers still look confident about the depth of potential bidders’ pockets. Speculation that Yahoo could again become a target after Carol Bartz’s unceremonious exit is a reminder that cash is not an issue for most would-be buyers.
9/7: paidContent.org – Barclays: Expect A Pullback In Branded Ad Spending
There are two general rules when it comes to advertising spending these days: when times are tough, marketers tend to take money from brand awareness efforts to campaigns with a clearer return, like lead gen or direct response.
9/6: New York Times – Yahoo Board Fires Chief Executive
Carol A. Bartz, Yahoo’s chief executive, was fired Tuesday, ending a rocky two-year tenure in which she tried to revitalize the online media company.
9/6: Bloomberg.com – Microsoft Ramps Up Google Challenge in $12 Billion Display-Ad Market: Tech
Microsoft Corp. (MSFT), the largest software maker, is adding features to its Internet display- advertising products to keep from losing customers to Google Inc. (GOOG) and Facebook Inc. in the $12.3 billion U.S. market.
9/1: WSJ.com – What Bubble? Google’s Ex-China Chief Raises $180 Million for Tech Incubator
Kai-Fu Lee, former China chief for Google Inc., raised $180 million from a group of prominent investors for his company aimed at helping Chinese tech-industry startups, a sign of continued interest in the sector despite a range of recent challenges that have pushed down share prices for Chinese Internet firms listed in the U.S.
9/1: TechCrunch.com – Mobile Ads Could “Theoretically” Absorb Online Display Spending This Year, But They Won’t
With more than 600,000 apps available for an estimated 350 million Apple and Android mobile devices, it’s not difficult to see how mobile app advertising could soon eclipse online display advertising.
9/1: MediaPost.com – Mobile Ad Networks Scramble To Save Biz
Velti Mobclix Exchange, MdotM, Jumptap, InMobi and other mobile ad networks are collaborating on developing a strategy to track impressions and target advertisements on devices running Apple iOS 5.
8/30: paidContent.org – Older Facebook Users Click On Ads, Younger Ones Only ‘Like’
A good deal of the double-digit growth rates behind display dollars this year and next is due to rising interest in Facebook as an ad medium.
8/30: Forbes.com – Google+ to Use Personal Data in Services
Google intends to use personal information gleaned from Google+ to add value to other products, including advertising, sparking debate among privacy advocates.
8/30: MediaPost.com – TV’s No-Freeloader Manifesto
To all you advertisers, marketers and media buyers out there — Have you ever considered the fact that at least a portion of your audience hates you?
8/30: VentureBeat.com – Index shows that cost of acquiring new mobile users dipped slightly in July
The cost of acquiring a new user for iPhone mobile apps declined slightly in July, according to an index monitored by mobile app user acquisition platform Fiksu.
8/29: paidContent.org – The End Of Social Media 1.0
I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon.
8/29: ClickZ.com – Using Mobile Applications to Improve Email Acquisition
The pervasive presence of smartphones in our society today presents the email marketer with new opportunities to improve email acquisition.
8/25: Adweek.com – Will New Apple Chief Mean Shift for Publishers?
Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices.
8/25: Reuters.com – Social media magazine Flipboard pursues TV, films
Internet video is getting even more crowded. Flipboard, the social media magazine whose investors include actor Ashton Kutcher, plans to add television shows and films to move it beyond the online articles that it offers now.
8/24: AdAge.com – As Growth of Search Marketing Slows, Agencies Change Tack
Considering some ad agencies are older than your grandmother, evolving for a digital world is hardly a new concept. But newer generations of agencies are focused on evolving too — especially those raised in search marketing.
8/24: Bloomberg.com – Emirates Craves Apple’s Cool in Online Push for 4,000 Crew
Emirates, the largest international airline, is advertising 4,000 cabin-crew jobs via online music provider Spotify Ltd. as it strives to attract international staff for the world’s biggest fleet of Airbus SAS superjumbos.
8/24: NYTimes.com – Google Reaches $500 Million Settlement With Government
Google will pay $500 million to settle federal government charges that it has knowingly shown illegal ads for fraudulent Canadian pharmacies in the United States, the Justice Department announced on Wednesday.
8/23: Entrepreneur.com – The Fallacy Behind ‘Facebook Fatigue’
You can call it “Facebook Apathy” or “Facebook Funk,” but “Facebook Fatigue” it isn’t. The term “Facebook Fatigue” has wriggled its way into the business lexicon — most recently, in a pair of reports claiming there is flagging support for social media sites among users.
8/23: CNNMoney.com – $99 is the magic tablet price point
Hewlett-Packard couldn’t sell many TouchPad tablets for $499. It couldn’t even sell them at $399, which is around what they cost to make. But $99? Bingo.
8/23: WSJ.com – Tech Today: H-P’s Evolution
In an interview, Hewlett-Packard CEO Leo Apotheker tells the Wall Street Journal that the company is beginning a “needed transformation” to better compete for corporate technology budgets.
8/23: AdAge.com – Facebook Seeks Acquisitions to Fend Off Google
Facebook, the world’s largest social network, is planning acquisitions that will improve site design, keep its service reliable and advance mobile features to stave off competition from Google and Twitter.
8/22: Mashable.com – Is Facebook Use Plateauing?
Haven’t sent your friend a virtual Facebook gift in a while? You’re not alone, a new study reports.
8/12: AdAge.com - With Zynga, Google+ Has Designs on Your Leisure Time
Now we know at least one way Google+ wants to be just like Facebook: a place for people to spend a lot of time playing games. Today, Google announced it's creating a new Games button for Google+ profiles.
8/12: WSJ.com – Game On for Google
In a much-anticipated move, Google Inc. on Thursday announced the availability of online games on its new Google+ social network, as the Web-search giant heightens its competition with Facebook Inc.
8/11: paidContent.org – Ad Agency Budgets Look Safe For This Year; But Look For ‘Pre-emptive’ Cuts
One of the advantages that offline media like magazines, out-of-home TV have over online is this: budgets tend to move slowly.
8/10: WSJ.com – Today’s Weather Channel Forecast: a Chance of Tweets
Twitter has a new way to make money from the online messages known as tweets, courtesy of The Weather Channel. The online-messaging service on Thursday will begin to give TWC access to users’ tweets about local weather, according to the companies.
8/10: ClickZ.com – Mobile Measurement – 63% Admit to Flying Blind
That measuring marketing success – particularly mobile marketing – is a challenge isn’t exactly headline news.
8/10: AdWeek.com – Hey Mr. Deejay, Show Me Your License
Are digital music services doomed to a life of ugly licensing wars? The tale of an underdog music startup, brought to tragic demise by greedy record labels, is so familiar it’s practically a cliché. The road to iTunes is littered with the corpses of reimagined Napsters.
8/10: SmartMoney.com – 10 Things Twitter Won’t Tell You
Twitter, the social-media platform that lets users communicate in short posts called tweets, has exploded since its launch in 2006, from 15,000 accounts then to 200 million today.
8/9: New York Times – AOL Shares Fall on Report of Weak Gain in Ad Sales
Timothy M. Armstrong, the chief executive of AOL, is trying to transform the onetime Internet service giant into an online media company, but the market seemed to lose patience Tuesday, driving the stock down by more than a quarter of its value, from $15.07 to close at $11.19.
8/9: Inc.com – Report: Small Businesses Don’t Consider Social Media Crucial
What marketing tool can’t small businesses live without? Here’s a hint: It’s not Facebook (or any other recent innovation). It’s old-fashioned word of mouth, according to a new report.
8/9: Bloomberg.com – Yahoo Discount Means U.S. Web Portal Free in Takeover: Real M&A
Yahoo! Inc. has cost its shareholders so much money that a buyer would now be able take over the most- visited U.S. Web portal for less than the value of its stakes in Alibaba Group Holding Ltd. and Yahoo Japan Corp.
8/8: MediaPost.com – Havas Cracks Social Code, Develops Method To Attribute ROI
A little over a year ago, eMarketer reported the results of a survey that showed nearly 70% of U.S. Facebook users were more likely to buy a product or visit a retail outlet based on a positive referral from a Facebook friend.
8/5: paidContent.com – How The Plunging Financial Markets Will Impact Ad Spending
Throughout the past six months, global ad spending forecasts haven’t been revised down that much. Meanwhile, online ad growth has continued to look resilient.
8/4: AdAge.com – Twitter Advertising: Four Marketers on How Their Campaigns Fared
Considering that Twitter did not offer advertising until it was nearly 4 years old, the company has ramped up its ad business quite rapidly since April 2010.
8/4: USA Today – Web tracking has become a privacy time bomb
The coolest free stuff on the Internet actually comes at a notable price: your privacy. For more than a decade, tracking systems have been taking note of where you go and what you search for on the Web — without your permission.
8/3: Wall Street Journal – New Metrics Gauge Heft of Facebook Ads
Facebook Inc. is getting its own ratings systems, in an effort to help companies measure the marketing exposure their brands receive on the social-networking website.
8/2: MediaPost.com – Google+ Creates Data Gold Mine For Advertisers
The data Google collects from Google+ should increase the effectiveness for conversions and ad targeting. The overall result could become an increase in click-throughs and a rise in cost per clicks.
8/2: Adweek.com – Breaking Down Condé Nast’s E-Sales
Magazine subscriptions became available on the iPad this spring, and the first meaningful set of results are out, with Condé Nast announcing that it’s drawn 242,000 digital customers through Apple’s iTunes store in the six weeks since it introduced iPad subs.
8/2: Wall Street Journal – Funding Values Twitter at $8.4 Billion
Twitter Inc. said it received a “significant” round of funding led by Digital Sky Technologies, a Russia-based venture firm that has invested in other social-networking companies that have enjoyed surging valuations.
8/1: Guardian – Arty video favourite Vimeo adds small business service
There have largely been two tribes in the online video space until now: free, consumer video sharing sites and high-end, fairly expensive enterprise services.
8/1: VentureBeat.com – PayPal: 12M monthly users are paying for virtual goods
More than 12 million unique users pay for virtual goods each month, according to data released for the first time today by digital payments vendor PayPal.
8/1: AdAge.com – Why the Pipes Are Broken in Mobile Advertising
Embarking on a mobile ad buy is diving into a dark, deep sea crammed full of startups you’ve likely never heard of: Celtra, Mojiva, Medialets, inMobi, just to name a few.
8/1: VentureBeat.com – Rich folks are suckers for digital media (and online ads)
Digital media and online advertisements are the best way to reach the wealthiest Americans, according to a study released today by the Interactive Advertising Bureau (IAB).
7/31: New York Post – Foursquare sets revenue plan
Foursquare is looking to cash in on all those check-ins. The social network, which has been known for having a fast-growing footprint — more than 10 million members have checked in more than 750 million times to about 15 million venues worldwide, and a healthy valuation, $600 million after its recent $50 million round of financing — but very little revenue, is now ready to pump up its top line, The Post has learned.
7/29: Chicago Tribune – Amazon wades into Chicago daily deals
Groupon now has one more competitor on its home turf. Amazon.com, the behemoth online retailer, has begun offering AmazonLocal deals in Chicago with the promise to “save 50 percent or more every day.”
7/28: USA Today – Twitter users can expect to see more prominent ads
Twitter on Thursday began prominently promoting in user feeds the brands people follow, the latest move to boost its advertising model.
7/27: AdAge.com – Feds Extend Review of Google’s Admeld Acquisition
Google will have to wait a little longer to close its nearly $400 million deal to acquire Admeld, as the Department of Justice decided today to extend its inquiry while it studies Google’s increasingly dominant position in the online ad ecosystem.
7/27: NPR Marketplace – Netflix, Facebook and the law
Netflix says it will soon start letting users share what movies they watch with all their Facebook friends. For now at least, that service will only be available in Canada and Latin America — not in the U.S. The reason: a 23-year-old law called the Video Privacy Protection Act.
7/27: FastCompany.com – Social Media Is Not Going To Save Your Business
Social media is enjoying yet another gust beneath its wings. Google Plus is rekindling the love affair of social networking among the early adopters and mavens who friended their way to higher Klout scores and also social network fatigue.
7/27: Associated Press – Internet Privacy Controls Challenge Tech Industry
The federal government has put Google, Microsoft, Apple and other technology companies on notice: Give consumers a way prevent advertisers from tracking their movements across the Web – or face regulation.
7/27: New York Post – Now that’s Vudu
Walmart is crashing the streaming video party. After operating its Vudu digital-entertainment service as something of a sideline for the past 18 months, the 600-pound retail gorilla is now putting Vudu front and center on its home page.
7/26: AdAge.com – What’s a Facebook Fan Worth? Depends on How Many Friends They Have
Online analytics firm ComScore and Facebook set out to answer an old question once more: What’s a fan worth? Their answer: A fan is worth the sum of his or her friends.
7/26: MIT Technology Review – Advertisers Flock to Social Networks
With Facebook leading the pack, social networking is aiming to catch up to the $25 billion worldwide business in search ads. Facebook has more than 600 million active users who log on at least once a month, constituting a market so appealing to advertisers that the company’s value is estimated to be a breathtaking $50 billion to $65 billion.
7/26: Wall Street Journal – Will Gamers Take to the Streets?
Despite the hype, location-based apps have not yet passed the chat show test. Cheery hosts can make jokes about Facebook or Twitter in the knowledge their audience will have some idea of what they are talking about.
7/25: Mashable.com – Why Location-Based Gaming Is The Next Killer App
Capture the flag. Hide and seek. Marco Polo. These location-based games brought hours of fun to many of us as children. Then video games came along and suddenly the only location you played in was the living room.
7/22: BrianSolis.com – The Top 10 Marketing Sites for Social Media Marketing Trends
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals.
7/21: New York Times – Microsoft Posts a 30% Increase in Profit, but Sales of Windows Are Weak
Sales of Microsoft’s core Windows computer operating system continued to erode for the second consecutive quarter as consumers shifted away from PCs to tablets.
7/21: Businessweek.com – Daily Deal Sites Mean Everyone Wins
Daily deal sites have exploded onto the scene, and the market and data show that these businesses have the backbone for long-term sustainability and growth.
7/21: Reuters – Twitter working on $800 mln funding deal
Microblogging service Twitter is working on an $800 million funding deal that values the company at $8 billion, the website All Things D reported
7/21: Wall Street Journal – Millennials Make Millions
Facebook Inc. founder Mark Zuckerberg soon may command a $100 billion company. But for three siblings from New Jersey, the sale of their social-networking company for $100 million in cash and stock is a reminder that life-changing payouts are possible for entrepreneurs below the lofty strata of Facebook, Groupon Inc. and other red-hot tech companies.
7/21: Wall Street Journal – Yahoo’s Unsurprising Surprise
Talk about having a credibility gap on display. Yahoo’s second-quarter results, released Tuesday night, were stunning in many respects, though perhaps not so much for investors inured to the company’s repeated disappointments.
7/20: Forbes.com – Can Behavioral Targeting Survive Privacy Worries?
Behavioral marketing, the practice of targeting people with advertising pitches based on their tracked online activities, has become a central way for advertisers to reach the audiences they want to reach across a splintered media landscape.
7/19: paidContent.org – In-Game Ad Provider SupersonicAds Raises $4.2 Million
Social gamer SupersonicAds has raised a $4.2 million first round as the company looks to continue it international expansion and the growth of in-game ads.
7/19: MediaPost.com – Magnetic Adds Site Retargeting To Search For Display Ads
Magnetic will launch Wednesday a site retargeting tool dubbed Magnetic Force. The offering gives site visitors text or image-based display ads, complementing the company’s search retargeting service.
7/19: Forbes.com – What Can Small Businesses Learn from Intel’s Social Media Strategy?
Last month at the World Chamber Congress in Mexico City, Ekaterina Walter, Intel’s Social Media Strategist, spoke to thousands of attendees on how small-to-medium businesses (SMB) can utilize social media for engaging and growing their customer bases
7/19: Bloomberg.com – Yahoo Sales Miss Estimates as Rivals Siphon Display-Advertising Revenue
Yahoo! Inc., the most-visited U.S. Web portal, reported revenue that missed estimates as marketers favored competing sites and a sales-team shakeup made it harder to clinch advertising orders. Shares fell in late trading.
7/19: New York Times – Strong Sales Help Extend Apple Streak
Strong sales to shoppers in emerging markets and to business customers helped Apple extend its lengthy streak of stellar performance in its earnings report on Tuesday.
7/19: TechCrunch.com – Komli Media Acquires Mobile Advertising Platform ZestADZ
Komli Media, a major digital media network operator in the Asian-Pacific region, this morning announced that it has acquired ZestADZ, a mobile advertising platform, expanding the suite of solutions it can offers clients to encompass display, video, search, social media and now mobile.
7/18: TopTechNews.com – Google+ Social Net Is About Leadership in Selling Ads
Google’s new social-networking endeavor is more about helping the company do a better job of targeting ads to advertisers than creating an online hangout like Facebook.
7/15: AdAge.com – Omnicom Inks Deal With Facebook Ads Buyer Blinq Media
Companies can’t buy ads on Facebook fast enough. Omnicom Media Group recently inked a deal with Blinq Media, a New York-based startup that offers bulk ad buying on the social network.
7/14: Businessweek.com – Google Tops Estimates as CEO Page Expands Beyond Search Ads
Google Inc., owner of the world’s largest Internet-search engine, reported sales and profit that topped analysts’ estimates, a sign the company is benefiting from efforts to expand in mobile and display advertising.
7/14: Ecommercetimes.com – Spotify’s Slow Boat Reaches US Shores
Spotify, a popular European streaming music provider, launched in the U.S. on Thursday. The music site is starting off its U.S. venture with an invitation-only beta that includes free, unlimited and premium plans.
7/14: USAToday.com – Google+ gains members on limited invites
Google+ is the topic du jour of the Internet savvy pondering the rise of the latest social network. Now, at least one expert pegs Google’s social-networking members at north of 3 million. Global Equities Research analyst Trip Chowdhry reported Tuesday that Google+ has as many as 3.5 million sign-ups and is off to a “very strong start.”
7/14: Mashable.com – 5 Trends Shaping the Mobile Gaming Industry
Mobile gaming has really taken off in the past few years, and the continued growth of the underlying forces — smartphone sales, tablet sales, mobile Internet subscribers and app downloads — all point to a bright future for the industry.
7/14: Bloomberg.com – Google’s Challenge to Facebook Seen Eroding Profit as Page Boosts Spending
Google Inc. (GOOG)’s challenge to Facebook Inc. in social networking, an effort analysts said will cost more than $200 million, probably slowed second-quarter profit growth for the world’s largest Web search engine.
7/13: Reuters.com – Twitter gears up auto-ads for big clients: sources
Twitter is courting bigtime advertisers and will soon allow them to tailor, automate and publish ads in bulk directly onto the Internet microblogging service, according to two people with knowledge of the matter.
7/13: Associated Press – Google Social Net Is About Preserving Leadership
Google didn’t build its new Plus service simply to have an online hangout like Facebook. Rather, Google’s new social-networking endeavor is about trying to gain valuable insights into people’s lives and relationships.
7/13: Guardian.co.uk – EMI inks Facebook social games licensing deal with MXP4
EMI has become the first major label to sign a partnership to sell music within a social game on Facebook using the social network’s Facebook Credits virtual currency.
7/12: AdAge.com – Yes, Video Is a Distinct Medium and TV Ad Dollars Will Feed It
In March, eMarketer released a report declaring that, contrary to the pro-digital pundits, TV ad spending will not be shifting dramatically to digital display. They are partially right.
7/12: WSJ.com – Twitter Takes New Step Into Our Psyches
A company’s social ubiquity and utility don’t guarantee riches for investors, but when a commercial entity becomes a new, universally understood word or phrase it’s a pretty good start.
7/12: TechnologyReview.com – How Much Is a User Worth?
Internet companies are notoriously difficult to value, as investors learned in the dot-com crash 11 years ago. But since the “Web 2.0″ companies fueling this year’s Internet IPOs rely upon having a reliable group of engaged users, they do offer at least one telling metric: the amount of money each user is worth.
7/12: USAToday.com – Katango joins social media fray
The bustling social-networking neighborhood just got more crowded. Katango joins the fray Tuesday just days after Google threw down the gauntlet with its social-networking play, Google+, only to be countered by new video calling on Facebook that expands the social experience.
7/12: Forbes.com – Three Reasons Not To Base Your Social Strategy On Facebook
One of the most frequent questions I get from new clients or prospects is, “What should my Facebook strategy be?” Since a recent eMarketer survey showed 61 percent of brand marketers significantly or somewhat increasing their investment in earned media this year, and 43 percent reducing spend on paid media, I get why they’re asking this.
7/11: ClickZ.com – Do You Know What Your Social Media Marketing Really Costs?
In 2011, social media advertising is projected to be $3.08 billion or roughly 10 percent of the $31.3 billion total online advertising spend, according to eMarketer. As a marketer, your social media marketing expense doesn’t stop there!
7/11: Newsweek.com – Twitter Quitters
What’s wrong at Twitter? A better question might be, What’s right? The answer, unfortunately, is not much. A year or two ago this site, which lets you blast out 140-character messages, was poised to become the Next Big Thing in tech, a threat to Facebook and even to Google.
7/7: WSJ.com – Apple Adds Flexibility to IAds
Apple is offering Madison Avenue more flexibility in getting in on its iAd mobile advertising service. The Cupertino, Calif., company has begun pitching ad buying firms on making large upfront iAd spending commitments that they can parcel out to their advertiser clients in smaller chunks.
7/7: Beet.TV – Online Video’s Troubling Ad Equation: Less Transparancy Means Lower Cost
In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying less when their ads are matched with videos through exchanges and video ad networks, says Vipin Mayar, Global Director of Performance Analytics for McCann Worldwide in this interview with Beet.TV.
7/7: NYPost.com – Games, tweet, games
Twitter CEO Dick Costolo isn’t playing around any more. The tweet chief, who recently landed in Sun Valley, is looking beyond advertising to boost Twitter’s business prospects.
7/7: Bloomberg.com – Apple’s IAd Mobile-Ad Service Said to Cut Prices as Clients Turn to Rivals
Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry.
7/6: Mashable.com – Why Daily Deal Sites Are Here to Stay [OPINION]
If something is too good to be true, then it probably is. But once in a generation, an idea (or in this case, a business model) comes along that is so disruptive that the old the adage is proven wrong.
7/6: Guardian – Facebook gets even more face-to-face thanks to Skype partnership
Facebook users will be able to make free video calls to their friends through the site after the social networking giant announced a partnership with the web telephony service Skype.
7/6: ClickZ.com – Buying and Placing Online Display Ads
According to the Interactive Advertising Bureau (IAB), Q1 2011 set an all-time record in Internet advertising with $7.3 billion in revenues, a 23 percent year-over-year increase.
7/6: Bloomberg.com – Facebook Ad Rates Hold as Inventory Rises, Easing Price Concerns
Facebook Inc., the biggest social network, said advertising rates have held up even after it added new ways for marketers to promote products, allaying concern that prices would decline as inventory surged
7/6: Wall Street Journal – Twitter Seeks $7 Billion Valuation
Even as Internet companies such as Zynga Inc. and Groupon Inc. file to go public, Twitter Inc. is taking a different route: It is continuing to tap private investors.
7/5: GigaOm.com – Is Twitter helping to inflate the tech bubble?
A little over six months after the company raised a gigantic round of financing that valued it at close to $4 billion, Twitter is in negotiations to close other massive round, according to a report in the Wall Street Journal.
7/5: Forbes.com – Online Ad Spending Jumps, Led By Video and Facebook
This year will be the best in recent memory for online advertising, which a new report from eMarketer predicts will grow more than 20%, to $31.3 billion. Search ads mostly from Google, of course, will continue to lead the way, with $14.4 billion of the total take in 2011.
7/1: Guardian.co.uk – US Federal Trade Commission reportedly investigates Twitter
US consumer watchdog the Federal Trade Commission is reportedly investigating the way Twitter deals with the companies that build applications and services for the company.
7/1: Reuters – Facebook crashes advertising industry party
While traditional advertising groups jostled for awards at a recent annual industry gathering in Cannes, the year’s biggest star was a newcomer to the beaches: the social network Facebook.
6/30: Entrepreneur – Advertise on Facebook? AmEx Has the Credit Card for You
Forget miles and cash back, American Express is rewarding cardholders with Facebook Ads. In what is being touted as a means for small businesses to attract new customers, AmEx announced this week that its Membership Rewards points can now be used to purchase advertisements on Facebook.
6/30: Adage.com – What Makes a Memorable Ad? Location, Location, Location
If you advertise online, you demand messaging and branding that leads to increased marketing ROI and a reduced cost of sales. You hammer the point home when planning your campaign: “We must be memorable.”
6/30: WSJ.com – Heineken Makes Deal With Google in Social-Media Push
Brewer Heineken NV, which on Thursday confirmed it had signed a multi-million euros online advertising contract with Google Inc., is in talks with Facebook Inc. and other companies about similar deals as it looks to boost its brand presence on social media sites.
6/29: Bloomberg.com – Stone’s Move to Obvious Leaves Twitter Without Full Attention of Founders
Twitter Inc. co-founder Biz Stone’s decision to join fellow company alumnus Evan Williams at Obvious Corp. leaves Twitter with none of its creators fully devoted to the microblogging service.
6/29: NYTimes.com – News Corporation Sells MySpace for $35 Million
MySpace, the long-suffering Web site that the News Corporation bought six years ago for $580 million, was sold Wednesday to the advertising network Specific Media for roughly $35 million.
6/28: Associated Press – Co-founder Biz Stone leaving Twitter
Isaac “Biz” Stone is moving on from Twitter, just five years after co-founding the microblogging site that has become integral to the social media scene around the globe.
6/27: paidContent.org – New Study Shows E-Reader Ownership Surging Ahead Of Tablets
A new Pew report shows that the number of U.S. adults who own a dedicated e-reader (like a Kindle or Nook) has doubled since November 2010, to 12 percent. That is much faster growth than predicted by a recent eMarketer survey, which predicted that e-reader ownership would not hit 12 percent until 2012.
6/27: Reuters – GSV takes stake in Facebook, valuing it at $70 billion
Investment fund GSV Capital Corp has taken a small stake in Facebook that values the world’s No. 1 social networking site at about $70 billion.
6/27: Digidaydaily.com – Pharma’s Stuck in Web’s Waiting Room
The pharmaceutical industry is new to advertising — it was only in the 1990s that it began widely marketing directly to consumers on TV — but it’s even farther behind when it comes to the Web.
6/27: Wall Street Journal – WPP Ad Unit Has Your Profile
In a quest to accelerate the business of targeting ads to consumers based on information about them, advertising giant WPP PLC plans to announce on Monday the launch of a new company that links its ad-buying technologies with a vast database of consumer profiles.
6/24: Wall Street Journal – New Approach to Ads in Games
As the number of people playing videogames on smartphones surges, two new companies are touting a way for advertisers to reach the potential customers—without annoying them.
6/24: Wall Street Journal – Feds to Launch Probe of Google
Federal regulators are poised to hit Google Inc. with subpoenas, launching a broad, formal investigation into whether the Internet giant has abused its dominance in Web-search advertising, people familiar with the matter said.
6/23: Wall Street Journal – Yahoo, CEO Bartz Face Tough Shareholder Meeting
Yahoo Inc. and its Chief Executive Carol Bartz are set to face some tough questions Thursday at the Internet company’s annual shareholder meeting.
6/23: Adweek.com – GroupM Takes Lead on Mobile Privacy Guidelines
When Apple and Google were called to Capitol Hill to testify about how, and why, iPhone and Android smartphones were tracking their owners, the digital privacy debate—which had mostly been concentrated on Web issues—got a little wider.
6/22: New York Times – A Start-Up Matures, Working With AmEx
When the New York start-up Foursquare Labs made its debut in 2009, it quickly began popularizing the idea of “checking in,” or using a cellphone application to tell friends that you are at a particular restaurant, bar or park.
6/22: Bloomberg Businessweek – The Rise and Inglorious Fall of Myspace
In 2006, Jeremy Jackson—the buff, bronzed former Baywatch child star—couldn't imagine a world without Myspace. He was a single, underemployed actor in Los Angeles, an exhibitionist in need of an audience, and Myspace filled almost every need.
6/22: Reuters – Google eyeing further display ad acquisitions
Google will buy more companies to boost its presence in the booming online display ad sector in a challenge to Facebook, even as European regulators examine its dominant web search position.
6/20: New York Times – With Xbox's New In-Game Advertising, Engagement Is the Goal
Users of Microsoft’s popular Xbox Kinect gaming console will soon be able to use voice and motion commands to interact with advertisements while they are playing their favorite game or watching a video.
6/20: Fortune.com – Twitter: All grown up, but can it find a job?
No need to question Twitter’s bona fides as a useful service, but can Costolo, Dorsey and team figure out how to start paying the rent?
6/20: Financial Times – Technology: The Internet Bubble
Joe Kennedy, head of the latest young internet company to light up the stock market, has made the trip from Silicon Valley to Wall Street before.
6/20: AdAge.com – Display’s New Kingpin: Facebook’s No. 1
Facebook doesn’t really have to try to become the biggest player in digital media; it simply is. The social network is estimated to book $2.19 billion in ad revenue in the U.S. this year, all of it classified as display, according to the latest eMarketer research.
6/19: New York Times – A Daily Deal Site Aimed Squarely at Gay Men
Like millions of people, Mario Correa wakes up every morning to an in-box full of offers and deals. But most of the time, he just isn’t interested. As he puts it, he doesn’t “want to learn to knit, go on a Segway ride, get my varicose veins removed or take a mommy-and-me yoga class.”
6/17: Forbes.com – What Digital Marketers Can Learn From Cooking Fried Chicken
Every American loves fried chicken, so much so that fried-chicken recipes have become a sacred part of American cuisine. And who among us can think of fried chicken without Colonel Sanders springing immediately to mind?
6/17: Mashable.com – 4 Rules of Engagement for Mobile Marketing
Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are. Sometimes they even tell brands what consumers are doing at different times of the day.
6/17: USA Today – Cannes ad fest kicks off this weekend
Marketing messages are all around us. They appear on our TV screens and near our Facebook profiles. They arrive through Outlook email and via Twitter tweets. They stare up from the plastic bins at the airport security check and are on the plastic keys used to unlock hotel room doors.
6/16: AdAge.com – TV Ad Services Provider DG Buys Online Ad Firm MediaMind for $414 Million
Another day, another big transaction in online advertising. Days after Google finalized its $390 million deal for Admeld, Texas-based DG acquired online ad firm MediaMind for $414 million in cash.
6.15: WSJ.com – Bubble Worries Hit Tech Firms Based in China
Concerns about a new bubble in the tech sector have spread to China’s Internet industry, combining with questions about accounting issues at Chinese firms to drive down share prices from sky-high levels, and raising questions about the appetite for further U.S. listings by Chinese Web companies.
6/14: eMarketer.com – Geoff Ramsey & Vipin Mayar Predict Display Growth at 2011 IAB Innovation Days
eMarketer CEO Geoff Ramsey and McCann Worldgroup EVP Vipin Mayar predict 20 percent growth in online advertising, fast growth in display ads and the dynamic need for metrics, measurement, and frameworks.
6/13: MediaPost.com – Brands Waste Budgets In Misdirected Attribution, Media Buys
Between 36% and 60% of companies’ digital advertising revenue could be at risk for misdirected media buys. That’s according to a ClearSaleing study released Monday.
6/13: WSJ.com – Google Sees Admeld Boosting Display Ad Efforts
Google Inc. (GOOG) on Monday confirmed a deal to buy online-ad firm Admeld Inc., as the technology giant bolstered its offerings for selling graphical and interactive ads.
6/13: Reuters.com – Facebook looking at IPO in first quarter
Facebook is preparing to file for an initial public offering as early as October or November that could value the popular social networking site at more than $100 billion, financial news channel CNBC reported on Monday.
6/13: FastCompany.com – The Twitter Paradox
There’s an old saying, “If it ain’t broke, don’t fix it.” Twitter is a paradox that redefines that old saying to, “If it’s broke, don’t fix it, because it works.”
6/13: BusinessInsider.com – Is Groupon An Overvalued One-Trick Pony?
The moment Groupon goes public later this year, it becomes a takeover target — it can’t happen too soon, given the latest turn of events.
6/13: Mashable.com – Display Ad Spending Jumped 14.6% in the First Quarter
In another sign of confirmation that the display ad business is booming, Kantar Media estimates such advertising grew 14.6% in 2011′s first quarter.
6/10: Wall Street Journal – Google in Talks to Buy Online-Ad Firm Admeld
Google Inc. is in late-stage negotiations to buy online-ad firm Admeld Inc. for around $400 million, as the technology giant continues to invest outside its main search-advertising business, according to people familiar with the matter.
6/9: Mashable.com – Display Advertising To Overtake Search in 2015 [REPORT]
A surge in display advertising has prompted eMarketer to nearly double its ad growth prediction for 2011.
6/9: Forbes.com – Twitter Will Automate Ad-Buying by the End of the Year
Twitter plans to offer an automated ad-buying system for small businesses that should lead to a torrent of new advertising for the platform.
6/9: TechCrunch.com – Google Ad Exec Predicts Engagement Rates For Display Ads Will Increase 50 Percent By 2015
Google’s Vice President of Display Advertising Neal Mohan just published a blog post with a few interesting projections relating to display ads on the web.
6/8: Reuters.com – Forrester analyst questions Groupon IPO valuation
Groupon Inc GRPN.O, the largest online coupon company, may be worth billions of dollars less than its recent initial public offering filing suggests, e-commerce analyst Sucharita Mulpuru estimated on Wednesday.
6/8: MediaPost.com – CBS Research Chief Calls Netflix A 'Phenomenon,' Says It's Now As Big As A Mid-Size Cable Net
Netflix’s online streaming service is rapidly emerging as an important gateway for accessing television programming, according to a tracking study revealed by a top broadcast network executive Tuesday during the most recent edition of MPG’s Collaborative Alliance meeting in New York City.
6/8: Wall Street Journal – Big Pop Seen for Online Ads
Marketers are poised to ramp up their spending on Web ads this year more quickly than previously expected, as advertisers allocate an increasing share of their budgets to the Internet, according to new projections from eMarketer Inc.
6/8: AdAge.com – Forget about Post-PC. Welcome to the Post-Phone Era
At the introduction of the iPad 2 in March, Apple CEO Steve Jobs proclaimed we had entered the “post-PC” era. But as he touted the new tablet’s video-calling features, Jobs inadvertently signaled that we had entered the “post-phone” era as well.
6/8: paidContent.org – What Double Dip Recession? eMarketer Revises 2011 Ad Growth Up, Up, Up
Weaker job numbers, more turbulence on Wall St., higher oil prices—a recipe for greater economic distress is all right there.
6/7: Businessweek.com – Virtual Shopping in 3D
Linda Smith walked on stage at the Spring 2011 Demo Conference in Palm Desert, Calif., on Feb. 28 and tried on clothes. Looking at herself in an interactive mirror, she tested out virtual dresses, handbags, and jewelry.
6/6: Wall Street Journal – Pulling Out Weeds Online
Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching an array of techniques for buying, targeting and measuring digital ads. But the raft of newcomers has created a complex landscape that has left marketers confused.
6/6: WSJ.com – Online Ads: Where 1,240 Companies Fit In
Online advertising is a remarkably complex field. Terence Kawaja has a new way for potential investors to visualize it.
6/5: New York Times – Taking the Customer From Check-In to the Checkout Line
Businesses and advertisers are using retail check-in services on mobile phones and daily deal Web sites to stay in constant contact with their customers these days.
6/3: AdAge.com – Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes
Dell, Apple, Zappos, Google, Ford, Oprah, Jet Blue, ESPN, 1-800-Flowers, the Girl Scouts Coke, Good Morning America and The Chicago Bulls are among the companies in the forefront of a mobile marketing trend most haven’t even heard of yet.
6/3: Forbes.com – Who Will Be Left Standing Post-Groupon IPO?
Groupon has filed the paperwork for its IPO. Already the furious debate has started about whether it is a worthwhile investment.
6/2: Wall Street Journal – Facebook Calls Ceglia Contract A Fake
Facebook Inc. on Thursday filed legal documents calling a contract alleged to entitle a New York man to a large ownership stake in the closely-held online social network a fake.
6/2: MediaPost Online – Deal Me In: Amazon Launches AmazonLocal
Amazon invested $175 million in LivingSocial last year, but Thursday it cemented a place in its own daily deals space by launching into the first local offering through AmazonLocal.
6/2: DigiDay – The Upfront’s Biggest Loser? The Web
While various pundits will debate whether Fox or CBS or ABC fared better during this year’s broadcast upfront, there’s no doubt who the Biggest Upfront Loser was: the Web.
6/2: MediaPost Online – How To Start Winning At Online Video
With the mobile and tablet market growing daily, it comes as no surprise to many that more TV ad spend dollars are shifting to online video. eMarketer estimates that by 2015, 76% of Internet users, or 195.5 million people, will watch video content online every month.
6/2: SFGate.com – Twitter to let users put photos, videos in tweets
Twitter Inc., which started as a short text-only service, on Wednesday said it will roll out a new way to directly share photos and videos in a tweet.
6/1: Guardian Online – Twitter and Google fight back against Facebook’s Like button
Facebook's tentacular reach across the internet was accelerated by its ‘like’ button, which now seems a ubiquitous part of the browsing experience from news and blogs to corporate and retail sites.
6/1: USA Today – New Zynga game ‘Empires & Allies’ to launch on Facebook
Launching on Facebook Wednesday, Empires & Allies goes beyond the tilling of farms and construction of cities to the building of a war machine.
6/1: Reuters – Twitter CEO says 80 percent of advertisers renew
More than 80 percent of the companies that advertise on Twitter renew their marketing efforts on the microblogging service, the company’s chief executive said on Wednesday.
5/31: Los Angeles Times – YouTube counting on former Netflix exec to help it turn a profit
Google Inc.’s YouTube was counting on Hollywood’s love affair with sequels when it hired Robert Kyncl as its emissary to the studios.
5/31: MediaPost Online – How Social, Not Search, Can Retarget Ads
Nuances in announcements, rather than the news itself, should make marketers sit up and take notice. For example, when IBM announced acquisitions related to marketing and advertising signaled that Big Blue would step heavily into online marketing and advertising services.
5/31: ClickZ.com – Niche Media Planning: Ad-Supported Mobile Games
Last year, Nielsen found that when it comes to mobile use, games – both free and paid – represent the most popular app downloads (65 percent).
5/20: WSJ.com – Going All-In on LinkedIn
Help wanted: To explain Thursday’s rocket-fuelled IPO of LinkedIn. Yes, the professional-profile purveyor was public investors’ first chance to play the social networking revolution. But by bidding up the shares 109% from the issue price in the debut they threw fundamentals out the window.
5/20: CNNMoney.com – What LinkedIn means for Facebook IPO
LinkedIn’s IPO was a hit Thursday, thanks to pent-up demand for shares in tech startups. The other “big four” buzziest private companies–Facebook, Twitter, Groupon and Zynga– are keeping watch as they prepare their own public debuts.
5/19: Adweek – Real Estate Now Second-Biggest Online Advertiser
If you’re a publisher or other media property enjoying an influx of online ad dollars from the real estate sector, enjoy it now; it may not last.
5/19: Reuters – Facebook looks at China
Facebook CEO Mark Zuckerberg is planning to make his second visit to China as the world’s No. 1 social networking company looks for the best way to expand into that country.
5/19: Associated Press – In reminder of ’90s, LinkedIn has big first day
There was an unmistakable echo of the dot-com boom Thursday on Wall Street. LinkedIn, a trailblazer in the online networking craze, went public with a roaring stock offering. Within minutes, shares were trading at twice the value set by the company.
5/19: Wall Street Journal – LinkedIn Price at High End
In the year since Facebook began encouraging businesses to deploy the thumbs-up button across the web, brands have been racing to rack up "likes." Now the question is: With thousands or even millions of likes, what next?
5/18: AdAge.com – So You Like My Brand on Facebook. Now What?
In the year since Facebook began encouraging businesses to deploy the thumbs-up button across the web, brands have been racing to rack up “likes.” Now the question is: With thousands or even millions of likes, what next?
5/17: MSNBC.com – As 'upfronts' loom, TV networks are alive and well
It’s the “upfront” season for the television industry — the time of year when advertisers place their bets on the coming season’s schedule of shows. It’s also seen as a bellwether for the industry’s health.
5/17: Forbes.com – China’s Weibos vs US’s Twitter: And the Winner Is?
Chinese tech company Sina Corporation (SINA) is the mandarin and cantonese version of Twitter. Their microblogs – better known in China as Weibo (pronounced ‘way-bore’) – has firmly established itself as the leading Chinese microblogging platform.
5/16: Chicago Tribune – Internet firms grow on concept of copy and conquer
In the fast-moving world of Internet innovation, the search for the winning combination of strategies often means companies are continually rolling out features to match their competitors.
5/16: Bloomberg.com – Google Fueled $64 Billion of U.S. Economic Activity Last Year, an 18% Gain
Google Inc., the world’s biggest Internet-search company, said it fueled $64 billion worth of economic activity in the U.S. last year, an 18 percent increase from a year ago.
5/16: Advertising Age – FDA Guidelines Set for ’10 Still Nowhere to Be Seen
Still waiting on those Food and Drug Administration pharmaceutical guidelines for social media and online advertising? Don’t hold your breath.
5/16: WSJ.com – Facebook Has Created Jobs Both Inside And Outside The Company
With job growth ticking up in 2011, some credit should go to Mark Zuckerberg. Facebook employs about 2,000 workers and has grown headcount by about 50% a year since it was founded in 2004, a spokesperson says.
5/12: The Washington Post - Google under government investigation for online pharmacy ads
Healthcare and pharmaceutical companies spent an estimated $1 billion on Internet ads, according to research firm eMarketer, up 13.9 percent from last year.
5/12: paidContent.org - Facebook Marketer Buddy Media Acquires Social Analytics Provider Spinback
According to a recent eMarketer forecast, Facebook’s display ad revenue will jump 80 percent to $2.19 billion this year, compared to Yahoo’s projected 16 percent rise to $1.65 billion.
5/12: MediaPost.com - Microsoft Buys Skype, but Ads Have No Role (Yet)
Facebook delivered just over one trillion display ads in 2010, collecting total ad revenue of $1.21 billion, or 13.6% of total display ad revenues, according to figures from comScore and eMarketer.
5/11: Crain's New York Business Online - Secrets of 10 top Twitter ads
While ad spending on Twitter is expected to grow to $150 million in 2011 from $45 million in 2010, according to eMarketer, even the biggest brands are still working out how to use the platform effectively.
5/10: MSNBC.com - Crowded coupon industry competes for users
“There will be a shakeout, and eventually there’s going to be just a handful of players,” said Jeffrey Grau, principal analyst at eMarketer, an Internet marketing research firm.
5/9: AdAge.com - #Winning on Twitter: the Top 10 Promoted Tweets
While ad spending on Twitter is expected to grow to $150 million in 2011 from $45 million in 2010, according to eMarketer, brands are still working out how to use the platform effectively.
5/9: Adweek - Even in iPad Deal, Condé Nast Keeps Focus on Print
"They don’t want to alienate print readers," says Paul Verna, a senior analyst at eMarketer. "The readers and advertisers are still very much invested in a print model. I think Condé Nast is very much walking a fine line between protecting that business and moving towards a digital model. [But] if they move too quickly, they might upset that balance."
5/9: Wall Street Journal - Digital Ad Firms Crash TV's Upfront
Digital ad firms and start-ups are crashing one of the television industry's biggest events—a procession of glitzy presentations to advertisers dubbed the "upfront"—by hosting competing events and parties in a bid to tap into the annual ad-spending frenzy.
5/8: USA Today - Can mobile-phone ads be more like TV? Should they be?
Ultimately, of course, success is a matter of money, with market forecaster eMarketer saying the mobile-ad market will pass the $1 billion mark in sales this year.
5/6: Los angeles Times - News Corp.'s IGN buys Hearst's UGO Entertainment
Paul Verna, an analyst with EMarketer, said News Corp. and Hearst have seemingly given up on the idea that the gaming/lifestyle sites would be a good fit for their corporations.
5/5: Mashable.com - Explore Twitter’s Evolution: 2006 to Present
eMarketer predicts Twitter will triple its advertising revenue to $150 million in 2011. Twitter users in Japan set a new record for tweets per second — almost 7,000 — in the moments just after the country entered the year 2011.
5/4: Associated Press - AOL says 1Q profit fell; ad, subscriptions down
Still, research firm eMarketer expects AOL to hold just 4 percent of the U.S. display ad market by revenue this year, behind Facebook, Yahoo and Google. And for all U.S. ads, eMarketer expects AOL's share to be less than 3 percent.
5/4: Advertising Age - AOL's Ray of Light: Display Ads Started to Grow Again
That upswing lags the 14% overall growth eMarketer is predicting in the display market this year. AOL's share of spending is also expected to decline, according to eMarketer, to 4.4% from 5.3%, while Facebook grabs 21.6% of the market.
5/4: Wall Street Journal - AOL's Big Idea: Larger Ads All Over
AOL's share of the display advertising market has dwindled. Its display ad revenue fell 8% to $473 million in 2010 as the rest of the market increased 17% to $8.9 billion, according to research firm eMarketer Inc.
5/3: BtoB Online - Ad budgets, campaigns on upswing
Also last month, research firm eMarketer released a report forecasting total U.S. ad spending will reach $154.6 billion this year, up just 1% from last year.
5/3: Wall Street Journal - All That Twitters Is Not Gold
It's being called Twitter's "CNN moment." But will it pay off for the site's investors?
5/2: Adweek - Data Points: Who, Watch, Where, Web
YouTube’s reported push last week toward deals with major movie studios—in the manner of Netflix and Hulu—is only the latest highlight of how competitive online video delivery has become.
5/1: Wall Street Journal - Facebook Numbers Feed IPO Outlook
EMarketer estimates Facebook will have ad revenue this year of $4.05 billion, up from $1.86 billion last year.
4/29: Advertising Age - Location's Next Act Takes Shape
Location-based marketing was always going to be about more than the check-in. But will it be about commerce? With Groupon, LivingSocial, Google, eBay and Facebook in the mix—you bet.
4/27: FastCompany.com - Blame It On The Youth
eMarketer recently published a report estimating that in 2011, 20.2 million children under 11 will go online at least once per month from any location.
4/27: Los Angeles Times - YouTube aims to expand movie service to compete with iTunes, Amazon
"The biggest challenge they face is a brand perception challenge," said Paul Verna, a senior analyst with EMarketer. "They are so synonymous with user-generated content.… How do you turn a ship that is so big and has so much momentum in one direction?"
4/27: Adweek - Is the Magazine Business Doomed to Shrink?
New data from eMarketer answers this in the negative, projecting that total US magazine ad revenue will fall from $17 billion in 2010 to less than $15 billion by 2015.
4/27: Reuters.com - Amazon eyes rosy revenue
In contrast, data firm eMarketer estimated that U.S. retail e-commerce sales rose 13 percent in the quarter compared with a year earlier.
4/26: DigidayDaily.com - More Mobile Ad Consolidation?
“We saw a wave of consolidation a year ago," said Noah Elkin, an analyst with eMarketer. "We'll probably see more again in the next twelve to eighteen months."
4/26: Forbes.com - Google Must Spend To Remain Sultan Of Search
According to eMarketer estimates, the U.S. mobile ad spending market is expected to surpass $1 billion this year, an increase by 48% from $743 million in 2010.
4/26: ClickZ - How Twitter Makes Money
On January 24, eMarketer predicted that Twitter would bring in a bit over $150 million in 2011 and $250 million in 2012. (You can see the chart at the bottom of this column.) Is this realistic? I think it may be from what I have learned and am writing about below.
4/25: USAToday.com - Facebook Deals to debut
Ads accounted for 93% of its revenue last year, or $1.86 billion, according to market researcher eMarketer. That figure is expected to dip to 90% in 2011.
4/24: The New York Times - News From the Advertising Industry
Retailers, which spend more on Internet advertising than any other type of marketer, will continue to increase their budgets for online ads, according to a report from eMarketer.
4/22: FoxNews.com - Apple, Google, and Location: Is It All About Advertising?
"The issue is how aware we are as consumers of what we're trading and what we get in return," Noah Elkin, senior analyst at eMarketer, told FoxNews.com.
4/20: MarketingWeek.com - Facebook looks to marketing reinforcements for ads boost
The site posted $1.86bn (£1.14bn) in advertising revenue in 2010, while rival Twitter is expected to reach $150m (£92m) in ad revenue this year, according to eMarketer.
4/20: Advertising Age - China's Mobile Ad Market to Hit $500 Million
Mobile ad spending will double this year in China to nearly $500 million, says eMarketer.
4/20: Advertising Age - For Top CMOs, TV Remains Surest Bet for Advertising
According to the latest research from eMarketer, out last month, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010.
4/20: Advertising Age - Promise Is Great but Growth Is Slow for Targeted TV Ads
Despite the emergence of digital video recording and web-enabled TV, people haven't lost their appetite for good, old-fashioned TV viewing. Advertisers are estimated to spend $60.5 billion on commercials this year, according to eMarketer.
4/20: Wall Street Journal - Yahoo Continues to Face Uphill Climb
Meanwhile, Yahoo's share of the $10 billion U.S. online display-ad market is projected to rise by just 0.3% this year to 16.4%, or $1.65 billion, research firm eMarketer says.
4/19: Mashable.com - The 3 Most Effective Approaches to In-App Advertising
Noah Elkin, principal analyst with eMarketer, says that if you’re releasing a mobile app designed to be used on a smartphone, you’re effectively writing off 70% of the market.
4/19: Technology Review - You Are the Ad
Facebook ads hauled in nearly $2 billion in revenues last year, according to the business information service eMarketer, and a leaked document belonging to investor Goldman Sachs revealed that the privately held company made a profit of about $500 million in the same period.
4/19: Forbes.com - Why Advertisers Should Review Their Contracts With Agencies Now
Digital Advertising is rapidly increasing its market share from 14.0% in 2010 to 17.9% in 2013 globally. eMarketer projects a 10.5% increase in US online spending in 2011, followed by double-digit growth every year through 2014.
4/19: Bloomberg.com - China’s Mobile Ads Will Double to $1.16 Billion in 2014, EMarketer Says
Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market, according to a report by EMarketer Inc.
4/19: Wall Street Journal - Twitter Tries to Widen Appeal to More Users
The company has been slower to build a business around its popularity than some other Web players, such as Facebook. The research firm eMarketer puts Twitter 2010 ad revenue at $45 million and expects ad revenue to reach $150 million this year.
4/18: Adweek - They Still Won't Pay for News
According to data from eMarketer, by 2015, online ad spending will increase from the current $28.5 billion to $44.5 billion, with retail, automotive, and consumer packaged goods leading the way.
4/18: AllFacebook.com - acebook Ad Prices Actually Fell, Marketing Firm Says
While one would typically expect bid prices to closely track demand for the company’s advertising service, this report throws a kink into such theories. Despite the decreasing bid prices, Facebook’s ad revenue is still projected to grow to a whopping $4 billion this year, according to eMarketer.
4/14: VentureBeat - Did Twitter turn down a $10B offer from Google and force Ev Williams out?
The company immediately modified the product. "They roll things out in an almost sheepish way," says eMarketer analyst Paul Verna. "When it doesn’t work out, they say it was a test. It's like a batter getting up to the plate and bunting all the time."
4/14: MSNBC Live - Angry Birds' Mad Movie Sales
MSNBC interviews eMarketer senior analyst Paul Verna on how a hit mobile game turned into a blockbuster movie.
4/14: Fortune Magazine - Trouble @ Twitter
Last year the company pulled in a mere $45 million in ad revenue, according to research firm eMarketer. Facebook brought in $1.86 billion.
4/14: New York Post - Digital video ads thrive
While the IAB does not provide projections, a separate report from eMarketer predicts mobile advertising will break the $1 billion mark this year, up some 48 percent. That is particularly good news for those pioneering advertising formats on devices such as smartphones and iPads.
4/14: MSNBC - Moms love their kids — and their smartphones
Nearly six in 10 moms have a smartphone and 62 percent of moms told researchers they use the mobile Internet regularly, up from 22 percent just two years ago, according to research by parenting website BabyCenter. The research was reported in eMarketer Digital Intelligence.
4/13: Guardian Online - Myspace: Revenues and audience looking up, apparently
This chart, based on data from eMarketer, using estimates on Myspace revenue which are still merged with the rest of News Corp's Fox Interactive Media division, tells the story.
4/13: Media News International - Geoff Ramsey Receives Industry Achievement Award
eMarketer co-founder and CEO Geoff Ramsey was honored with the Industry Achievement Award today at the ad:tech conference in San Francisco.
4/13: ClickZ.com - If Content Is King, Then Context Is Queen
According to a recent HiveFire Survey cited in eMarketer, content creation is a focus for many marketers in an effort to: establish thought leadership, elevate brands variability and buzz, increase lead generation, and boost SEO.
4/13: Mashable.com - Search Marketing to Grow 16% This Year
Meanwhile, researcher eMarketer predicts an 11.2% jump in search marketing revenues for 2011 vs. 2010 and places the total revenue figure for the end of 2011 at $16.6 billion. That said, eMarketer’s figures refer specifically to U.S. spending, while SEMPO’s refer to North American spending.
4/13: IAB SmartBrief - Mobile Web users in Western Europe to double by 2015
The number of mobile Web users in the U.K., France, Germany, Italy and Spain is expected to double between 2010 and 2015, according to eMarketer.
4/13: paidContent.org - IAB: Online Ad Spending Maintained Double Digit Gains Through Q4
Looking at the forecasts that have surrounded the IAB’s most recent numbers, eMarketer estimated U.S. online ad spending to have been $25.8 billion in 2010, surpassing newspaper advertising for the first time, making the web second only to TV in the amount of ad dollars.
4/11: Bloomberg.com - Facebook Ad Prices Rose 40% Last Quarter, Marketing Firm Says
Ads on Facebook Inc.’s site cost 40 percent more per click last quarter than in the previous three months, as the company’s social-networking dominance let it command higher prices, according to Efficient Frontier.
4/11: The Denver Post - Smartphone apps take a vacation
The future of the tourism industry is in your pocket.
Mirroring the mad dash a dozen years ago to erect websites, resorts and other tourism businesses around the world today are assembling mobile applications — called apps — that put reams of information, announcements and even purchasing power in smartphones.
4/9: San Francisco Chronicle - Rapid rise of tablets hurting Taiwan laptop makers
That's how much tablet-computer sales will climb in 2011, according to eMarketer. The product category's rapid ascent - fueled by the popularity of Apple's iPad - is wreaking havoc on the computer-manufacturing industry in Taiwan.
4/8: BtoB Online - eMarketer introduces Executive View app for iPhone
Research company eMarketer on Friday rolled out Executive View, a new app for the iPhone. Executive View provides reports, research and alerts to mobile business executives on such topics as media and online advertising.
4/8: Baltimore Business Journal - Google remains Internet cash king
Last year Facebook surpassed Google as the most popular website, grabbing the largest share of unique visitors in 2010. The same year, analysts believe Facebook’s revenue doubled and it reached 500 million users.
4/7: Media News International - eMarketer Launches Executive View application for iPhone
eMarketer has introduced Executive View for iPhone, to help businesspeople keep up with digital marketing, media and commerce trends—anytime, anywhere.
4/5: Media Life - Media's seismic shift, expressed in dollars
Over the next five years, the media economy will grow at a fairly brisk pace, increasing each year after a 4 percent bump in 2010. But that won't be enough to make up for the $40 billion in ad revenue that disappeared during the recession, according to a new report from eMarketer.
3/31: The Wall Street Journal - Search for High-Growth Media Leads to Google
It may be time for investors to take a blind taste test. Consider two stocks. One derives 96% of its revenue from advertising, the other 65%. The first nearly doubled revenue since 2007 and is expected to increase the top line 24% this year.
3/30: CNBC - TV Ads Rule Thanks to Social Media: Internet Ads Promising
And TV ads are expected to grow even more this year, to 39.1 percent of all ad spending, around $60.5 billion, according to eMarketer.
3/30: Associated Press - Google adds recommendation feature to search
Google dominates a US online search advertising market valued at $13.59 billion but faces a growing competitor in Facebook, according to industry tracker eMarketer.
3/30: Bloomberg - Google Adds Features to Make Search, Ads More Social to Take On Facebook
While Google may have 13 percent of the U.S. display online advertising market this year, Facebook may have 22 percent, according to EMarketer Inc. in New York.
3/29: CNNMoney.com - How Amazon beat Google and Apple to the music cloud
"For Amazon to try to sidestep all of this, the consequences are a big question mark," says Paul Verna, senior analyst at eMarketer. "It's the first shot across the bow, which is refreshing, but you can smell the lawsuits coming."
3/27: The New York Times - Digital Strategy Paying Off for Publicis
Even with more than 500 million users worldwide, for example, Facebook generated less than $2 billion in ad revenue last year, according to eMarketer, a research firm.
3/20: Wall Street Journal Blog - AT&T/T-Mobile Will Have 40% of Mobile Market
That's more than 40% of the wireless phone subscriptions in this country, and more than half of all wireless users, based on eMarketer's estimate of 237 million mobile phone users in the United States.
3/18: Mashable.com - The Secret to Pandora’s Unrivaled Internet Radio Success
eMarketer expects mobile marketing to hit the one billion dollar mark this year, and the Pandora audience is highly mobile.
3/18: CNBC - Mobile TV Ready for Prime Time
"The lack of reliable 3G networks and high speed wireless networks, including Wi-Fi to offload some of the data that the services required just haven’t been there," says Noah Elkin, Principal Analyst at eMarketer.
3/17: Bloomberg Businessweek - New York Times to Charge $15 a Month for Newspaper’s Website
Online advertising spending in the U.S. grew 13.9 percent to $25.8 billion in 2010, according to eMarketer, a New York- based research firm.
3/17: Reuters - Groupon worth $25 bln? Nope - source
"The interest is going to fade in what Groupon offers," said Jeffrey Grau, a principal analyst with research firm eMarketer.
3/15: PYMNTS.com - Teens and Tech Make Shopping Social
Tobi Elkin, author of eMarketer's report Teen Girls: Always on a Social Shopping Mission, spoke with PYMNTS.com about how retailers are adjusting in light of today’s tech-savvy young shoppers.
3/11: Bloomberg Businessweek - Is DoubleClick Clicking for Google?
The biggest threat to Google's display ambitions may be Facebook. The social network will bring in revenue of around $4 billion in 2011, according to research firm eMarketer, almost entirely from the small, ignorable display ads it runs on its members' pages.
3/11: USA Today - Are Foursquare, Gowalla, Loopt going places?
Yet the upside could be immense. Noah Elkin, an analyst at eMarketer, expects 79.1 million mobile users will participate on social networks in the U.S. in 2015, almost double the 38.9 million last year.
3/11: Associated Press - AOL cuts 900 jobs worldwide, 20 pct of work force
"No doubt about that." But AOL's revenue is contributing less and less to the overall online advertising market in the U.S., eMarketer Inc. analyst David Hallerman said.
3/11: The Wall Street Journal - RadiumOne Nabs $20M For Social Ad Alternative After Shunning Acquisition Offer
Facebook is expected to grab 21.6% of the $10.1 billion U.S. display-ad market this year, up from 13.6% in 2010, according to eMarketer. That means Facebook ad revenue could reach nearly $2.2 billion this year.
3/11: The Wall Street Journal - AOL Cutting 20% of Workforce
So far, AOL's attempted turnaround has been rocky. The company's ad revenues dropped 26% in 2010, while the overall online ad market grew around 14%, according to research firm eMarketer Inc.
3/10: paidContent:UK - Next New Networks To Be Folded Into YouTube; CEO Siebert Resigns
In a larger sense, the deal is YouTube's way to capture the substantial growth for online video as part of its general display advertising plans. The online video advertising market is rapidly growing: eMarketer estimates US online video ad spending grew 39.5 percent to 1.42 billion
3/10: CNBC - Charlie Sheen Just Gave Twitter Its Breakout Moment
Twitter's advertising revenue will triple to $150 million this year, according to a January estimate from digital marketing research firm eMarketer. That figure could increase if more public personalities follow in Sheen's footsteps, foregoing traditional media for the straight-to-user model described by Wedbush.
3/10: The Washington Post - AOL cuts 900 jobs worldwide, 20 pct of work force
"No doubt about that." But AOL's revenue is contributing less and less to the overall online advertising market in the U.S., eMarketer Inc. analyst David Hallerman said. "If they're going to succeed, they're going to be succeeding as a smaller company," he said.
3/10: Forbes.com - AOL cuts 900 jobs worldwide, 20 pct of work force
Armstrong maintained his confidence about AOL's prospects for a comeback. "AOL will turn around," he said. "No doubt about that." But AOL's revenue is contributing less and less to the overall online advertising market in the U.S., eMarketer Inc. analyst David Hallerman said.
3/10: Reuters - AOL to cut 20 percent of staff: source
AOL's share of overall display ad revenue in the United States fell to 5.3 percent in 2010, down from 6.8 percent, according to estimates from research firm eMarketer.
3/9: MediaPost - Warner Bros. Offers Movies Via Facebook
"This is clearly an experiment," said eMarketer principal analyst Debra Aho Williamson. "Facebook is exploring many different markets right now, and it's not necessarily going to be successful in all of them."
3/9: Financial Times - Warner Bros tests film rental app on Facebook
"There has been an explosion of ways to watch movies online," said Debra Williamson, an analyst at eMarketer.
3/8: Business Insider - Facebook’s Social Filter for All Things
It's hardly a coincidence that the same day Warner Bros. film arrangement was announced, Google's YouTube acquired Next New Networks to keep pace with intensified streaming video competition from Netflix, Amazon, Hulu and, now, Facebook. Online video's dual revenue stream will include about $2 billion in related ad spending in the US this year, according to eMarketer.
3/8: InternetRetailer.com - The New York Times aims to deliver the scoop on daily deals
Where readers go, advertisers follow. U.S. online ad spending will rise 10.5% this year to reach $28.5 billion, and it will continue to rise each year for the next few years to reach $40.5 billion by 2014, according to research firm eMarketer.
3/8: Agence France Presse - YouTube buys US web television company
Industry tracker eMarketer predicted that online video ad spending in the United States this year will climb to nearly $2 billion from an estimated $1.42 billion in 2010.
3/8: Agence France Presse - Holy streaming, Batman! 'Dark Knight' on Facebook
Debra Aho Williamson, an analyst at eMarketer, said the movie rentals are an attempt by Facebook to broaden its revenue sources beyond advertising, which accounts for more than 90 percent of the social network's revenue.
3/8: Bloomberg Businessweek - Warner Starts Movie Service on Facebook, Pressuring Netflix
Until now, social games have been a big driver of Facebook Credits, which help users buy items on games such as "FarmVille," Debra Aho Williamson, an analyst with eMarketer Inc., said in an e-mailed statement.
3/7: The Washington Post - AOL completes purchase of Huffington Post
The makeover is designed to attract more visitors to AOL's websites to help boost ad sales. AOL had just a 5.3 percent share of the U.S. display advertising revenue in 2010, down from 6.8 percent in 2009, according to eMarketer.
3/7: Advertising Age - YouTube Looks to Boost Short-Form Video With Next New Networks Deal
eMarketer estimates the market -- including in-video ads, prerolls and text overlays -- will be a little under $2 billion in 2011, up from $1.42 billion in 2010. Founded in 2007, Next New Networks has raised $26 million from Spark Capital, Fuse Capital and Goldman Sachs.
3/7: The New York Times - AOL Completes Purchase of Huffington Post
AOL had just a 5.3 percent share of the U.S. display advertising revenue in 2010, down from 6.8 percent in 2009, according to eMarketer.
3/7: Associated Press - AOL completes purchase of Huffington Post
The makeover is designed to attract more visitors to AOL's websites to help boost ad sales. AOL had just a 5.3 percent share of the U.S. display advertising revenue in 2010, down from 6.8 percent in 2009, according to eMarketer.
3/7: The Wall Street Journal - Warner Bros tests film rental app on Facebook
"There has been an explosion of ways to watch movies online," said Debra Williamson, an analyst at eMarketer. "Facebook will have to make it a compelling experience to make it worth paying more than you'll probably have to pay to view it elsewhere."
3/6: Variety.com - Hollywood dives into data
eMarketer expects 28 million Americans to be tweeting by 2013. Marketers must spend more time analyzing those opinions, however, before using them to shape decision making. "It begins with the question, 'Is what they're saying real?' and 'Is this truly the topic they're talking about?'?" Johnson says.
3/4: The Business Insider - Microsoft Poised To Capture Corporate IT Spending Rebound
U.S. search advertising revenues at Microsoft grew 47.4% to $1.3 billion last year. Thank you, Yahoo! This year, growth rates for the company won't be quite as high, although Microsoft's search ad revenues is expected to expand by 16.4% to $1.5 billion, according to eMarketer.
3/4: New York Post - Twitter co-founder: no plans for IPO; report of $450M sale to JPMorgan 'made up'
Industry research firm eMarketer said in January that Twitter, which does not provide financial information, generated an estimated $45 million from advertising in 2010 and was expected to generate about $150 million this year.
3/4: Bloomberg Businessweek - The Antitrust Regulators Are Circling Google
Google's dominance in search gives it a big role in determining where consumers do business on the Internet. Its share in search advertising will exceed 75 percent this year, according to estimates by eMarketer.
3/3: MediaPost - Online Media Daily: Apple Takes Wraps Off iPad 2
Despite the rush of new tablet devices from other companies, eMarketer estimates the iPad will still account for 78% of global tablet sales in 2011.
3/3: Reuters - Exclusive: Twitter co-founder says not in stake sale talks
Industry research firm eMarketer said in January that Twitter, which does not provide financial information, generated an estimated $45 million from advertising in 2010 and was expected to generate about $150 million this year.
3/3: CNN - Coupons that stalk you
"Context is everything in mobile advertising, and getting the right offer at the right time and place increases consumers' likelihood of taking action," says eMarketer principal analyst Noah Elkin.
3/3: The Guardian - Apple's iPad 2: the first analysis roundup
Overall tablet sales are expected to reach an estimated 43.6m units worldwide this year, up from just 15.7m in 2010 by eMarketer estimates.
3/3: ABC News - Steve Jobs Appears at Apple iPad 2 Event
While Apple iPads captured about 85 percent of the tablet market in 2010, research firm eMarketer expects that number to drop to 78 percent in 2011 and 69 percent in 2012.
3/3: The New York Times - Jobs Takes the Stage to Pitch New iPad
Apples share of the global tablet market reached 85 percent by the end of 2010, according to estimates by eMarketer, a research firm.
3/3: The Wall Street Journal - Apple's Showman Takes the Stage
Xoom, for example, starts at $799 without a cellular service plan, compared with $729 for a comparable iPad. "Apple moved the goal posts before most of their competitors even take the field," said Noah Elkin, an analyst at research firm eMarketer.
3/2: Mashable! - Apple Sold Nearly 15 Million iPads in 2010
Recent research from eMarketer estimates that consumers will purchase 81.3 million tablets in 2012, up from 15.7 million this year, 34 million of which could be iPads.
3/2: The Motley Fool - Why I'll Buy the Facebook IPO
Social media is growing as fast as any business you'll find. Researcher BIA/Kelsey says social media advertising will account for $23 billion in spending this year alone. Facebook should claim a big share of that, with eMarketer pegging the total at roughly $4 billion.
3/2: paidContent - Facebook Will Top Yahoo In Display Ad Sales This Year
eMarketer projects that Facebook will easily pass Yahoo (NSDQ: YHOO) as the biggest outlet for display ad dollars in the U.S. this year.
3/2: Forbes - Oops: Steve Jobs Misquotes Samsung At iPad 2 Event
eMarketer thinks Apple will claim 78% of global tablet sales in 2011, just a slight decrease from its 85% share in 2010. With a track record like that, why did Jobs even bother to ding Samsung?
3/2: The Wall Street Journal - To Grow Big, Twitter Seeks Small Ads
While Twitter has had some success in selling ads costing as high as $120,000 for a 24-hour period to brand names such as Coca-Cola Co., small businesses spend roughly the same amount as big brands in the $26 billion U.S. online-ad market, according to David Hallerman, an analyst at research firm eMarketer.
3/1: Advertising Age - Digital Marketing Guide: Location-Based Services
The check-in is officially ubiquitous; however, only about 33 million people in the U.S. used a location-based service in 2010, according to eMarketer.
3/1: The Wall Street Journal - Coming Soon: Advertiser Alerts on Your Phone
"Location is a key component of the future of marketing," says Noah Elkin, a mobile analyst at research firm eMarketer. Companies are "still figuring out what's going to be most effective, but if the ad is contextually relevant it tends to get better reception than other forms of advertising." Elkin added that there is always the chance that many users might choose to turn off the new alerts, also called push notifications.
3/1: The Wall Street Journal - AT&T Offers Mobile Shopping Alerts
"This is part of a larger push to regain relevance with consumers," said Noah Elkin, an analyst with research company eMarketer. "The carriers are determined to regain some of the ground lost over the past years."
3/1: The Wall Street Journal - Rich Price for This Tweet-y Bird
Research firm eMarketer said it expected the San Francisco-based company to generate $150 million in revenue this year, largely from offering marketers the chance to advertise on the site.
3/1: The Wall Street Journal - Internet Ad Forecast: Google, Facebook Expand Clout
A realignment of power on the Web will continue this year, researchers at eMarketer predict, as Facebook grabs the top spot in the online market for banner, interactive and video ads.
2/28: L.A. Times - JPMorgan Chase reportedly in talks to buy minority share in Twitter
In January, research group eMarketer projected that Twitter could triple its advertising revenue to $150 million in 2011 and $250 million in 2012. JPMorgan reported last month that its profit rose 48% to $17.4 billion in 2010.
2/28: Agence France Presse - Videogame makers seek footing on shifting landscape
Revenue from social games is likely to exceed a billion dollars this year, according to industry tracker eMarketer.
2/28: The Financial Times - JPMorgan fund eyes 10% stake in Twitter
Internet market research firm eMarketer expects revenues to reach $150m this year.
2/28: The New York Times - JPMorgan Said to Seek Investment In Twitter
That service has attracted brands like Coca-Cola and Nike. The company's advertising revenue could swell to $150 million this year, according to eMarketer, an Internet analysis company.
2/26: The Wall Street Journal - Google's Singhal On Why Google Had Spam Issues
In terms of search-advertising revenue, Google's share has actually increased over the past few years to more than 70% of the $12 billion U.S. market, according to eMarketer.
2/25: Fortune - iPad 2 loses features, AOL layoffs coming?
Research firm eMarketer reported that 57% of U.S. Internet users will log onto Facebook this year, while 11% will use Twitter.
2/25: Agence France Presse - Majority of US Internet users on Facebook
Figures released Thursday by Internet tracker eMarketer indicated that more than half of US Internet users log in monthly to Facebook while about 20 million US online adults "tweet."
2/24: TechCrunch - eMarketer On Social Networking In The US: 57% On Facebook, 11% On Twitter
Research firm eMarketer estimates that more than half of adult internet users in the US were logging on to Facebook at least once per month at the end of last year. In 2011, the company forecasts that 132.5 million US web users will use the site monthly.
2/24: BtoB - Facebook reaches most U.S. Web users
Facebook has continued to solidify its role as the top social networking site, with more than half (52.2%) of all Internet users in the U.S. logging on at least monthly by the end of 2010, according to a new study by eMarketer.
2/24: MediaPost - Online Media Daily: Collective Acquires Video Ad Platform Oggifinogi
An example of the company's work can be found in the "Max It" ad unit, which consumes the entire browser window. eMarketer analyst David Hallerman estimates companies will spend $1.97 billion in online video advertising this year, reaching $5.71 billion by 2014.
2/24: paidContent - Collective Buys Video Ad Platform Oggifinogi
eMarketer has estimated that U.S. online video ad spend will rise 48.1 percent in 2010, to $1.5 billion. Also, WPP’s Kantar Video projects that spending in that space, including mobile and online, could reach $10 billion on a global level in just five years.
2/24: Adweek - Microsoft's Everson "Likes" Facebook
Meanwhile, Everson who is essentially replacing former Facebook sales leader Mike Murphy has a chance to fashion the advertising future of one of the largest and fastest growing businesses on the Internet. According to eMarketer, Facebook will see its global ad revenue double in 2011, exceeding $4 billion.
2/23: The Wall Street Journal - Facebook gana tantos rivales como amigos
En apenas dos años, su participación en el mercado estadounidense de avisos tradicionales en Internet tipo banners, que alcanzó US$8.880 millones en 2010, se disparó de 2,9% a 13,6%, según la firma de investigación eMarketer.
2/23: The Globe and Mail - Canadian Tire relaunching e-commerce site
In 2011, e-commerce spending in Canada is expected to reach $18.5-billion, a 12 percent increase from 2010, according to digital researcher eMarketer.
2/23: Forbes - Facebook Tools A Friendly Force For Yahoo!
According to eMarketer, the online display advertising market could record consistent double-digit growth over the next few years, as illustrated in the chart below.
2/22: Harvard Business Review - Social Media's Role in Civil Marketing
Neither Twitter nor Facebook is at a loss for ad revenue or attention. eMarketer recently predicted Twitter's 2011 ad revenue will reach $150 million, a 200-percent increase over last year.
2/18: Advertising Age - How the iPad is Reshaping E-commerce
Forrester's projections for this emerging product category are actually more conservative than forecasts from Gartner and eMarketer, which estimate that tablet sales will exceed 80 million in 2012 and skyrocket to 200 million units by 2014.
2/18: Wall Street Journal - Mobile-Ad Market Still Faces Hurdles
According to research firm eMarketer, in the U.S. alone mobile advertising spend is expected to more than double by 2014 to $2.6 billion, from around $1.1 billion this year.
2/17: The Seattle Times - Nordstrom to buy flash-sale website HauteLook
Along with Gilt Groupe, RueLaLa and ideeli, the four top "flash-sale" players were projected to generate $900 million in 2010, according to research firm eMarketer.
2/17: paidContent - Next New Networks Files For $19 Million Financing; YouTube Deal Next Week?
Last summer, eMarketer estimated that U.S. online video ad spend will rise 48.1 percent in 2010 to $1.5 billion. Still, last week, the WSJ reported that Google was willing to spend “tens of millions of dollars” to acquire New York-based Next New.
2/17: Financial Times - Media Owners Wary of Apple's Bite
According to eMarketer, Apple's iPad will control 78 per cent of the worldwide tablet market in 2011, while iPhones will take 30 per cent of the US market.
2/17: Wall Street Journal - MOBILE WORLD: Tablets, Location-Based Apps, To Spur Mobile Ads
According to research firm eMarketer, in the U.S. alone mobile advertising spend is expected to more than double by 2014 to $2.6 billion, from around $1.1 billion this year.
2/16: Advertising Age - From Hulu to Google TV, Battle Is on in Distribution Turf War
Nearly one-third of all online ad dollars is expected to go to video in 2011. Analysts expect by 2014 that the online video market will be $5.71 billion at the high end of the estimate spectrum (eMarketer).
2/16: Bloomberg.com - Google’s YouTube Ad-Linked Video Views Jump to 3 Billion a Week
YouTube more than doubled sales last year, beating total U.S. display-based advertising growth of 17 percent, according to researcher EMarketer Inc.
2/16: Financial Times - Jobs clarifies rules for 'Jesus tablet'
“Some [publishers] feel like it's too steep a price to pay,” said Noah Elkin, principal analyst at eMarketer.
2/15: Wall Street Journal - Google Executive Says Facebook Ads Not A Threat
"I don't think it is us versus them," he said. In the past two years, Facebook's share of online display ads has surged to 13.6% from 2.9% of the U.S. market, which reached $8.88 billion in 2010, according to research firm eMarketer.
2/15: Wall Street Journal - For Bubble 2.0, Security Analysis 1.0
That the company has reportedly attracted takeover interest from Google and Facebook at a multibillion-dollar valuation belies its small revenue, which will amount to just $150 million in 2010, estimates eMarketer.
2/15: Wall Street Journal - Yahoo Decides to Friend Facebook
Second-place Facebook saw its market share rise to 13.6% from 7.3% the prior year, eMarketer said. "They're a hot site, but there's room for more than one of anything," Ms. Bartz said at an event in December.
2/15: Wall Street Journal - Facebook's Growing Web of Frenemies
So far, Facebook's key battleground has been in online marketing. In just two years, Facebook's share of online display ads has surged to 13.6% from 2.9% of the U.S. market, which reached $8.88 billion in 2010, according to research firm eMarketer.
2/14: Advertising Age - App-Happy Brands Bypassing Facebook to Build Content on It
The company took in $1.86 billion in ad dollars last year, based on estimates from eMarketer, with $1.12 billion coming from the company's self-serve model.
2/11: Advertising Age - Sports Illustrated to Stop Selling Print-Only Subscriptions
Extending the "All Access" plan to Apple's iPad, which eMarketer projects will comprise nearly 80% of tablet sales this year, would be a big help. But magazine publishers and Apple still haven't found a mutually agreeable way to sell iPad edition subscriptions, so that's off the table for now.
2/4: paidContent - Facebook Video Count Has Been Plummeting For Five Months
Vevo peaked in December with 50.6 million, behind only Yahoo (53 million) and the invincible Google (144.8 million). “It could be more Facebook users are steering traffic to Vevo as opposed to consolidating it on Facebook,” said Paul Verna, who follows Facebook as an analyst with eMarketer.
2/3: paidContent - AOL’s Display Struggles Continue In Q4
To put the display numbers in context—and show what AOL has to contend with—eMarketer pulled some numbers on the general state of that ad segment. In general, the U.S. online display ad market grew 17 percent to $8.88 billion in 2010, up from $7.58 billion in 2009, eMarketer says.
2/3: TechCrunch - Confirmed: AOL Buys Video Syndication Company 5min (For $65 Million)
According to eMarketer, online video advertising spend is expected to grow from $1 billion in 2009 to more than $4 billion by 2014, making it the fastest growing format in online advertising.
2/3: Ad Age - With Google in the Game, Will Hispanic Digital (Finally) Grow?
Neither concept is new; research from E-marketer, Forrester, the IAB and others has been showing this for at least a couple years now. But for people who work in the Hispanic digital space, like me, the fact that Google is now saying it will make a huge difference.
2/3: Bloomberg Businessweek - Google Gets 75,000 Applications in a Week
Facebooks 500 million-plus users have provided an alluring target for advertisers, which will spend $4.05 billion on the site this year, according to EMarketer Inc.
2/3: Associated Press - AOL posts higher 4Q net income but revenue slides
Online search leader Google Inc. recently reported a 26 percent jump in fourth-quarter ad revenue, and Yahoo Inc.'s ad revenue fell 10 percent in the same period, a smaller decline than AOL's. Research firm eMarketer estimates that the U.S. online advertising market grew nearly 16 percent in the fourth quarter.
2/2: Adweek - AOL's Ad Revenue Plummets
Display dollars in the U.S. dropped by just 8 percent to $139.6 million. The decline, however, is strikingly poor in light of the robust online advertising market. According to eMarketer, overall display advertising in the U.S. surged by 13.9 percent in 2010 and should see similar growth this year.
2/2: Fortune - Will Murdoch's Daily ever break even?
Total U.S. mobile ad spending in 2010 was $743 million, according to eMarketer , which expects it to grow to just over $1 billion in 2011. That's $1 billion spread out over all mobile devices -- hundreds of millions of cellphones to maybe tens of millions of tablets -- and across all businesses and app types, books, games, porn, etc.
2/2: The Wall Street Journal - Cost Cuts Lift AOL Profit as Revenue Slumps
Still, analysts remain cautious about AOL's transformation and expectations that its advertising growth will keep pace with the broader market. U.S. spending on online advertising in 2010 grew 14% to $25.8 billion from a year earlier, according to research firm eMarketer.
2/2: The Wall Street Journal - Cost Cuts Lift AOL Profit as Revenue Slumps
Still, analysts remain cautious about AOL's transformation and expectations that its advertising growth will keep pace with the broader market. U.S. spending on online advertising in 2010 grew 14% to $25.8 billion from a year earlier, according to research firm eMarketer.
1/30: Bloomberg Businessweek - Facebook's Value Tops Amazon
Ad spending on Facebook will more than double to $4.05 billion this year, according to researcher EMarketer Inc. LinkedIn Corp., the biggest networking site for professionals, said Jan. 27 that it plans to raise $175 million in an initial share sale.
1/30: Los Angeles Times - Twitter tries to turn 140 characters into money
That investors valued Twitter at nearly $4 billion reflects its potential, not its actual business. Twitter will bring in $150 million in revenue this year, more than triple its revenue of $45 million in 2010, the first year the company sold advertising, according to research firm EMarketer.
1/29: The Business Insider - Mobile Phone Market Leaps Record 18 Percent
Many of these purchases will represent upgrades from previous smartphones, and Android users are as likely as iPhone users to stick with their current platform according to eMarketer, which also found that more and more of you will choose Android over the coming years, with Android's market share eclipsing that of the iPhone by 2012.
1/29: The Wall Street Journal - The Monster in LinkedIn
The average Facebook user spent 321 minutes. Research firm eMarketer estimates Facebook had world-wide ad revenue of $1.9 billion in 2010. LinkedIn likely did closer to $80 million, if growth kept pace in the fourth quarter.
1/28: The Wall Street Journal - LinkedIn IPO Offers Peek at Social Sites
Research firm eMarketer estimates Facebook had world-wide ad revenue of $1.9 billion in 2010. LinkedIn likely did closer to $80 million, if growth kept pace in the fourth quarter.
1/28: The Wall Street Journal - LinkedIn IPO Offers Peek at Social Sites
"The more diverse your business can become, the less exposure you have if there is downfall in a certain market," said Debra Aho Williamson, an analyst at eMarketer. "You want to see a rounded business."
1/27: paidContent - Reality Check: Social Media ROI Is Still MIA
According to eMarketer, social marketing spend is expected to reach £185 million, a 42 percent increase from 2010. While it remains to be seen if this spend will come from budgets that went to traditional media (TV and print), premium online publishers will definitely need to work hard.
1/27: AdAge - Revenue Slips Again at Yahoo, but Display Ads Show Growing Strength
A bright spot for Yahoo is a strong increase in display advertising, which was up 16% to $567 million for the quarter, up from $490 million a year ago, but the company saw its share of the overall market dwindle to 16.2% in 2010, down from its 2009 share of 16.5%, according to eMarketer.
1/26: Reuters - Small business ad spending fuels Facebook growth
As much as 60 percent of the social media network’s estimated worldwide revenue of $1.86 billion in 2010 was gleaned from self-service ads, according to a new study from eMarketer, which specializes in digital market research.
1/26: The Wall Street Journal - Yahoo Struggles to Keep Pace
Still, in the market for U.S. display ads, which reached nearly $9 billion in 2010, Yahoo's share slipped to 16.2% in 2010 from 16.5% in 2009, according to research firm eMarketer.
1/26: Financial Times - Yahoo sales slide as rivals gain ground
Research firm eMarketer said on Tuesday that Yahoo's US display revenue share slipped slightly to 16.2 per cent for 2010, while Facebook's share nearly doubled to 13.6 per cent. Google's more than doubled to 9.6 per cent.
1/25: Los Angeles Times - Twitter ad revenue could hit $150 million this year
Twitter may triple its advertising revenue to $150 million in 2011 as more companies turn to the growing social media website to market their products, according to a report from EMarketer Inc.
1/25: The New York Times - Twitter's Advertising Plan Could Be Paying Off
Twitter is on track to earn $150 million in advertising revenue this year, according to estimates from eMarketer, a research firm.
1/25: The Wall Street Journal - Yahoo Hopes to Share Google's Good News
Here, the company's headquarters in Sunnyvale, Calif. In the market for U.S. display ads, Yahoo's share slipped to 16.2% in 2010 from 16.5% the year before, according to research firm eMarketer.
1/24: Mashable! - Twitter Ad Revenue May Reach $150 Million This Year
Twitter will triple its advertising revenue to $150 million in 2011, and it might reach $250 million in revenue next year, research firm eMarketer predicts.
New York Post - A 'tweet' $150M ad forecast
It turns out, Twitter can make money. That's according to a new report from eMarketer, which is "cautiously optimistic" about ad revenue prospects for the micro-blogging service now that it's ramping up services for marketers.
New York Post - A 'tweet' $150M ad forecast
It turns out, Twitter can make money. That's according to a new report from eMarketer, which is "cautiously optimistic" about ad revenue prospects for the micro-blogging service now that it's ramping up services for marketers.
1/24: AdAge - Study: Twitter Ad Revenue Grow to $150M in 2011
A new estimate from eMarketer suggests Twitter is becoming a little more of a business. The company launched its first ad product -- "promoted tweets" -- in 2010 and netted $45 million in ad dollars, according to analyst Debra Aho Williamson.
1/24: Agence France Presse - Twitter 2011 ad revenue estimated at $150 million
The study, by digital research firm eMarketer, said ad spending on Twitter in 2010 was an estimated $45 million, would rise to $150 million this year and could reach $250 million by 2012.
1/24: Bloomberg - Google Unveils New Tool That Helps Chrome Users Block Tracking
The U.S. market for targeted online advertising, some of which relies on placing cookies on computers, may grow 21 percent to $1.35 billion this year from $1.12 billion in 2010, according to EMarketer Inc., a research company based in New York.
1/24: Bloomberg Businessweek - Twitter's Ad Revenue May Triple in 2011
Ad sales for Twitter, which introduced its advertising program in April, may reach $250 million in 2012, said Debra Aho Williamson, an analyst at EMarketer, which today released its first multiyear research report on the blogging site.
1/24: Reuters - Research firm sees Twitter's ad revenue tripling
According to the report released on Monday by industry research firm eMarketer, San Francisco-based Twitter generated an estimated $45 million from ads in 2010 and is expected to bring in $150 million in ad revenue in 2011.
1/24: The Associated Press - Yahoo’s 4Q results expected to show meager growth
Yahoo's share of U.S. display advertising online fell to 16.2 percent from 16.5 percent in 2009, according to the research firm eMarketer Inc.
1/24: The New York Times - Twitter Ad Revenue May Triple This Year to $150 Million
eMarketer says it's "cautiously optimistic" about Twitter's new ad products and predicts that the microblogging platform may see a threefold increase in revenue this year from the $45 million it brought in in 2010, the first year it sold advertising.
1/24: All Things Digital - A First Guess at Twitter Ad Results: How About $150 Million For 2011?
Twitter’s ad business is still in the just-getting-started phase, but eMarketer thinks that will still be a nine-figure business: It predicts Adam Bain and crew will sell $150 million worth of promoted tweets, promoted trends, etc., this year.
1/24: Wall Street Journal - Can Twitter Make $150 Million on Ads in 2011?
Only nine months ago, Twitter was debuting the first ads on its site. And now, the microblogging service could stand to make $150 million in advertising revenues this year, according to digital-marketing research firm eMarketer.
1/21: The Guardian - Google announces suprise shakeup as Larry Page takes on CEO role
Last year Facebook ousted Google to become the most visited website on the planet. According to analyst eMarketer, Google accounted for 13.4% of total US display ad revenues in 2010, up from 4.7% in 2009.
1/21: The New York Times - At Google, a Boost From E-Commerce
The company does not break out display ad revenue, but eMarketer, a research firm, estimated that Google accounted for 13.4 percent of display ad revenue in the United States last year, up from 4.7 percent in 2009. Meanwhile, Yahoo, the market leader, lost share, eMarketer said.
1/21: Wall Street Journal - Google's Page to Replace Schmidt as CEO
Research firm eMarketer said Google grabbed 13.4% of the growing U.S. display ad market in 2010, which totaled $8.9 billion, up from 4.7% in 2009.
1/20: MarketWatch - Schmidt out as Google CEO
Research firm eMarketer has estimated that Google accounted for 13.4% of all U.S. display advertising revenue last year, an increase from 4.7% in 2009.
1/20: AdAge - Living Social Establishes Itself as a Serious Groupon Rival
Added, Jeffrey Grau, principal analyst at E-Marketer, "Seeing Living Social can deliver the volume of takers on a deal like this, certainly they are now in the same league as Groupon."
1/19: Mashable - Facebook's Ad Revenue Hit $1.86B for 2010
eMarketer analyst Debra Williamson said that around 60% of Facebook's 2010 ad revenue came from SMBs and that 60% of Facebook's ad dollars came through its self-serve ad platform.
1/19: The Hollywood Reporter - Facebook's Ad Revenue Expected to Hit $4 Billion in 2011
Facebook’s advertising revenue could jump 118 percent this year to $4.05 billion and grow by more than 40 percent in 2012 to $5.74 billion, according to a new forecast from research firm eMarketer.
1/19: Brandweek Online - Blockbuster's Missed Opportunity
In December 2010, eMarketer projected that total U.S. mobile ad revenue would surpass $1.25 billion in 2011. This means that mobile advertising is no longer a new trend on the horizon, but will instead break through to become a mainstream option for marketers.
1/19: MediaPost - Facebook To Double Ad Sales To $4 Billion In 2011
The company is widely expected to go public next year. "2010 was the year that Facebook firmly established itself as a major force, not only in social network advertising, but all of online advertising," said eMarketer principal analyst Debra Aho Williamson.
1/19: Bloomberg.com - Facebook Estimated to Double Advertising to $4 Billion, EMarketer Predicts
Advertising spending on Facebook Inc. will total $4.05 billion this year, more than double the 2010 figure, according to researcher eMarketer.
1/19: Bloomberg.com - T-Mobile USA Seeks to Ride Beefed Up Network, May Need Partners
According to eMarketer, Android surpassed Apple in November to become the second-largest smartphone platform in the U.S. after Research In Motion Ltd.’s BlackBerry. Apple came in third.
1/18: CNN International - Concern over Jobs bites into Apple shares
"Everyone knows at some point it will happen," says Noah Elkin, an eMarketer analyst. Apple declined to say what was wrong with Mr Jobs, fueling speculation that his cancer had returned. An earlier recurrence of a rare type of pancreatic cancer was the presumed reason for his liver transplant in 2009.
1/18: CNN International - Concern over Jobs bites into Apple shares
"Everyone knows at some point it will happen," says Noah Elkin, an eMarketer analyst. Apple declined to say what was wrong with Mr Jobs, fueling speculation that his cancer had returned. An earlier recurrence of a rare type of pancreatic cancer was the presumed reason for his liver transplant in 2009.
1/18: TechCrunch - Facebook Estimated To Collect Almost 5 Percent Of U.S. Online Ad Revenue
Facebook may be responsible for nearly a quarter of all display ads shown in the U.S., but it only collects about 5 percent of U.S. online ad revenues. An article inreports on new estimates from eMarketer which peg Facebook’s 2010 advertising revenues at $1.86 billion, with $1.21 billion of that coming from the U.S.
1/18: TechCrunch - Global Ad Spending On Facebook Will Reach $4B By Year’s End
eMarketer predicts that social network advertising will account for nearly 11% of all online ad spending in the United States by the end of this year. According to the research firm, US marketers will spend a little over $3 billion to advertise on social networking sites this year, up 55 percent from the $1.99 billion advertisers devoted to social networks in 2010.
1/18: Mashable! - Why Amazon Unit Quidsi Finally Set Up Shop on Facebook
Jeffrey Grau, a senior analyst with eMarketer , agrees that F-Commerce hasn’t yet lived up to the hype. “It’s a real challenge because people are on Facebook to socialize with their friends and family,” Grau says, adding that the platform seems effective for broadcasting “liked” products.
1/18: New York Post - Facebook soaring
Facebook ad revenue could grow by more than 40 percent next year to nearly $6 billion, with non-US sales equaling US revenue for the first time, according to a new projection from eMarketer.
1/18: BtoB - EMarketer says global Facebook ad spending will reach $4.1 billion this year
Global spending on Facebook advertising will reach $4.1 billion this year, more than double last year's spending of $1.9 billion, according to a new report from eMarketer.
1/18: Financial Times - Investors concerned over Apple direction
"Unfortunately, even Steve Jobs isn't superhuman. There may come a point where health problems necessitate a change in leadership," says Noah Elkin, an eMarketer analyst.
1/18: Wall Street Journal - Facebook Seen Doubling Ad Revenue To $4B In 2011
On Tuesday, research group eMarketer said Palo Alto, Calif.-based Facebook will likely account for about 7.8% of the estimated $28.5 billion U.S. ...
1/18: Advertising Age - Facebook Books $1.86B in Advertising; Muscles In on Google Turf
According to an estimate from eMarketer, Facebook took in $1.86 billion in worldwide advertising revenue for 2010, an 86% increase over the company's estimated 2009 advertising revenue of $740 million worldwide.
1/17: Bloomberg Businessweek - Marketing Machines: Ads Abound on Consumer Electronics
Sales of mobile-phone ads are expected to pass $1.1 billion in 2012, from $320 million in 2008, according to researcher eMarketer. Spending on ads for newer technologies such as e-readers may increase at a similar pace in the coming years, says eMarketer senior analyst Paul Verna.
1/14: SF Gage - Not every smart-phone user is going crazy buying apps
One survey found that 60 percent of smart-phone users download applications only if they're free. An estimated 73.3 million people in the United States own smart phones, or about 31 percent of mobile users, according to eMarketer. So how many of them are downloading apps?
1/14: Bloomberg - Google, Microsoft Added Internet-Search Market Share in December
Google, which depends on search advertising for most of its revenue, is working to maintain dominance as its biggest rivals team up. Yahoo is farming out its search functions to Microsoft's Bing, with the two companies splitting revenue. The U.S. search-ad market generated $12.4 billion last year, up 16 percent from 2009, according to EMarketer Inc.
1/14: Bloomberg - Verizon to Sell iPhone Feb 10, Ending AT&T Exclusive
“This will only heighten the competition with Android, although having multiple carrier partners is likely to loosen the level of control Apple has had over iPhone customers,” said Noah Elkin, an analyst at researcher EMarketer.
1/14: New York Times - Social Gaming Market to Pass $1 Billion In 2011
The social gaming market is expected to pass $1 billion this year, thanks to a rising number of users and a projected increase in advertising, according to research group eMarketer.
1/14: Reuters - Social gaming market to pass $1 billion in 2011
The social gaming market is expected to pass $1 billion this year, thanks to a rising number of users and a projected increase in advertising, according to research group eMarketer.
1/13: Mashable - Social Gaming Will Generate $1 Billion This Year [STATS]
Social gaming is poised to become a billion-dollar industry this year, according to new research from eMarketer. Consumers are expected to spend $653 million in virtual goods in 2011, up from $510 million last year.
1/13: AdAge - The Year Ahead: 2011 Predictions for China
Advertisers spent about $3.7 billion on internet ads in China last year, according to eMarketer, up 37% from $2.7 billion in 2009.
1/13: Los Angeles Times - Top 10 video games of December and full year 2010
Paul Verna, an analyst with eMarketer in New York, said "For others, it's about the convenience and instant gratification of being able to download something immediately. The more content that becomes available digitally, the more the revenue will shift."
1/13: Los Angeles Times - Top 10 video games of December and full year 2010
Paul Verna, an analyst with eMarketer in New York, said, "For others, it's about the convenience and instant gratification of being able to download something immediately. The more content that becomes available digitally, the more the revenue will shift."
1/13: All Things D - Fewer Than 6 Percent of Gamers Buy Virtual Goods…And That's Big Bucks
When you add other sources of revenues, including lead-generation offers, which are incentives for filling out a survey or signing up for a subscription, and advertising dollars, the social gaming industry is expected to break $1 billion this year for the first time, according to eMarketer.
1/12: TechCrunch> - Social Gaming To Be A $1B Market In 2011; Virtual Goods To Bring In $653M
Social gaming is expected to be a billion-dollar business this year, according to an eMarketer report released today. Of course, this staggering number isn’t surprising considering the massive growth of both Zynga and Facebook as a platform for social games.
1/12: MediaPost - Social Gaming Revenues Will Top $1B in 2011, With More from Ads
They may be casual, but social games are serious business, according to the latest report from eMarketer, which predicts total revenues for social gaming will increase to 27% of the online audience.
1/12: Huffington Post - Kirk Cheyfitz: The Next Big Media Battle: Publishers vs. Ad Agencies
Geoff Ramsey, CEO and co-founder of eMarketer, an extremely influential marketing research firm, recently wrote a piece titled Writing at the end of last year, Ramsey said: This means, he went on, marketers will need to put out original content that "consumers genuinely want to engage with and pass along to others.
1/12: Wall Street Journal - Myspace Cuts Half of Staff In Effort to Stanch Losses
eMarketer estimates worldwide ad spending on Myspace will total $297 million this year, down 37% from 2009 levels. As Myspace losses have mounted, News Corp. executives have been more public in their displeasure.
1/12: The Financial Times - Social Gaming Sales to top $1bn in 2011
Farmville and its rivals can look forward to a bumper crop in 2011, with eMarketer predicting social gaming will pass $1bn in US revenues for the first time.
1/11: Ad Age - The Year Ahead: 2011 Predictions for China
Advertisers spent about $3.7 billion on internet ads in China last year, according to eMarketer, up 37% from $2.7 billion in 2009. By 2014, online advertising spending in China is expected to reach $9.5 billion.
1/11: Los Angeles Times - MySpace lays off 500 employees
Advertising revenue has fallen to $347 million, down 26% from a year ago, based on researcher eMarketer's most recent estimates.
1/7: Forbes - Speculations - Buys, holds, and hopes
According to eMarketer estimates, iPad sales will cross 19 million in 2011 and 30 million in 2012. It also predicts that the tablet market will diversify further and that iPad's share of the tablet market will reduce from 88% currently to 69% in 2012, however it will still retain its high market share.
1/7: Wall Street Journal - Gadget Makers Follow Facebook's Lead
The extension of Facebook's platform to devices could set the stage for the eventual expansion of its advertising business or other revenue streams, said Debra Aho Williamson, an analyst at eMarketer.
1/7: Bloomberg Businessweek - Facebook at $50 Billion Looks More Like Tencent Than...
Facebook took about 9.4 percent of the display- advertising market in the U.S. last year, up from 6.6 percent in 2009, according to EMarketer Inc. in New York. Yahoo, which leads the market, was expected to grab about 16.2 percent, down from 16.5 percent, the firm estimates.
1/6: StrategyEye - The Display Ad Revolution
But display ads are changing. Alongside traditional static banners, research firms including eMarketer and the Internet Advertising Bureau (IAB) now include rich media ads and video ad formats including pre-roll and overlay in their definition of a display ad.
1/7: Bloomberg Businessweek - Facebook to Start Reporting Finances by 2012
Facebook took about 9.4 percent of the display-advertising market in the U.S. last year, up from 6.6 percent in 2009, according to estimates from EMarketer Inc. in New York. Yahoo! Inc., which leads the market, grabbed about 16.2 percent, down from 16.5 percent.
1/6: The Economist - Is Facebook Really Worth $50 Billion?
But Facebook bulls argue that the network’s sheer scale is proving irresistible to advertisers. Debra Aho Williamson of eMarketer, a research firm, notes that Facebook has even begun to attract notoriously conservative—and deep-pocketed—advertisers such as Procter & Gamble.
1/5: Mashable! - Forrester: Tablet Sales Will Eclipse Laptop Sales by 2015 [STATS]
Forrester’s projections are still considerably more conservative than forecasts recently published by eMarketer, which predicts that 81.3 million tablets will be sold in 2012 alone, up from 15.7 million this year.
1/5: Adweek - A Critical Turning Point for Online Video Advertising
Consumer behavior has shifted, and it’s becoming increasingly clear that online video advertising is an effective channel for reaching consumers. Yet, online video represents only 7 percent of the entire ad market, according to eMarketer.
1/5: Ad Age - Millennial Media Raises $27.5M to Go Up Against Google, Apple
That momentum is expected to continue into 2011 -- the U.S. mobile advertising market is expected to hit $1 billion for the first time in 2011, according to eMarketer.
1/5: The Atlantic - A $50 Billion Facebook Valuation Might Not Be So Crazy
Despite a continued laser-eyed approach to growth, the company managed to bring in $2 billion in revenue in 2010, a significant amount more than than roughly $1.3 billion that eMarketer was predicting as recently as mid-August, and more than three times 2009 revenues of $665 million.
1/5: Wall Street Journal - AOL CEO Sees 2H 2011 Display Ad Growth in Line With Market
eMarketer, which tracks online ad spending, expects the market to increase 14% this year, down from 17% growth last year, while AOL posted a third-quarter decline in U.S. display ad revenue of 8%.
1/4: Wall Street Journal - News Corp.'s Myspace Prepares to Cut Jobs
Myspace had 54.4 million unique U.S. visitors in November, down 15% from a year ago, according to comScore. Ad spending on Myspace was expected to decline 37% last year to $347 million, according to research firm eMarketer.
1/4: Associated Press - Investments place value of Facebook at $50 billion
Research firm eMarketer estimates that Facebook generated $1.29 billion in online ad revenue in 2010 and will rake in $1.76 billion in 2011.
1/4: Associated Press - Is Facebook worth $50 billion? Investments will allow company to focus on strategy, not profit
Research firm eMarketer estimates that Facebook generated $1.29 billion in online ad revenue in 2010 and will rake in $1.76 billion in 2011.
1/4: TheStreet - CES Goes Social for 2011
"There's definitely a renewed attempt from TV manufacturers to crack the screen," said Noah Elkin, an analyst at eMarketer. "[They're] trying to evolve TVs into more connected devices that are used for more than just passive consumption of programming."
1/3: Los Angles Times - MySpace poised for massive layoffs
Advertising revenue has fallen to $347 million, down 26% from a year ago, based on researcher eMarketer's most recent estimates.
1/3: Associated Press - Investments place value of Facebook at $50 billion
Facebook hasn't said whether it is making money under the accounting rules used by public companies, though in 2009 it announced it was bringing in more than it was spending. Research firm eMarketer estimates that Facebook generated $1.29 billion in online ad revenue in 2010 and will rake in $1.76 billion in 2011.
1/3: PaidContent.org - Behavioral Targeter [x + 1] Raises $10 Million Round
As eMarketer has noted, about $1 billion was expected to be spent on behavioral targeted ads last year, out of roughly $25 billion spent on the web in general. The signs are all there for even more money to be spent on the space this year.
12/29: MediaPost - Online Ad Revenue to Grow 10% in 2011, S&P Predicts
Combining S&P's percentage-growth figure for 2011 with a separate 2010 estimate from eMarketer, that means total online ad revenues will grow from $25.8 billion this year to just under $28.4 billion next year.
12/29: AdWeek - MMA to Develop Privacy Guidelines
Unlike the $25 billion online ad industry, which launched a self-regulatory program last fall, the mobile marketing industry is still in its infancy. But not for long. Growing at a rapid clip, mobile marketing should hit $1 billion in 2012, per eMarketer.
12/29: MediaPost - Time Spent on Magazines, Newspapers, Radio Slips in 2010
Father Time wasn't kind to traditional media in 2010, judging by the latest data from eMarketer: The average amount of time spent with magazines, newspapers and radio dipped compared to 2009.
12/29: MediaWeek - Mobile Marketing Association Unveils Privacy Initiative
Unlike the $25 billion online ad industry, which launched a self-regulatory program last fall, the mobile marketing industry is still in its infancy. But not for long. Growing at a rapid clip, mobile marketing should hit $1 billion in 2012, per eMarketer.
12/29: Tech News World - Internet Tracking May Not Be Worth the Headaches
The type of advertising that results from the practice -- called "behavioral targeting" -- currently generates more than $1 billion for the industry each year, and it's growing at a double-digit pace, according to eMarketer.
12/28: ClickZ - AT&T Puts Ratings and Reviews on Facebook Page
Ninety-two percent of U.S. Internet users said they read customer product reviews online, and 46 percent said those reviews influence their purchases, according to an eMarketer report from August.
12/27: ClickZ - 10 Social Media 2010 Highlights
The year 2010 was a tipping point for social media. Interestingly, with one exception, 2010's social media highlights gained traction because something happening in the world resonated with social media users, generally news or entertainment related.
12/26: San Francisco Chronicle - Twitter has a lot to prove in 2011
So "2011 is the year where they're going to need to increase their user base pretty dramatically and prove to advertisers that Twitter advertising works," said Debra Aho Williamson, an analyst with the online research firm eMarketer Inc. "Right now, the advertising is mostly experimental."
12/22: BusinessWeek - The $8 Billion Do Not Track Prize
The "Long Tail" of niche content is going to get crushed. Let's follow the money. More than $25 billion was spent on U.S. online ads in 2010, according to eMarketer.
12/22: ClickZ - Display in 2011: The Future Belongs to Google
Agency groups ZenithOptimedia and GroupM both predict online ad spending will grow significantly next year, and researcher eMarketer projects display spending will expand from $8.9 billion this year to $15.9 billion in 2014 (though it will still trail search spending).
12/22: InfoWorld - Microsoft's biggest missteps in 2010
It's ironic that Microsoft has fallen behind in the tablet PC market, because tablets were a Bill Gates vision. But Microsoft didn't see it through, says Kay, and then Apple launched the iPad to grand success (Apple is on schedule to sell 8.5 million iPads this year and more than double that in 2011, says research firm eMarketer).
12/22: AdWeek - Poll Finds Broad Public Support for 'Do Not Track' List
The practice of behavioral ad targeting, a $1.1 billion business per eMarketer, is getting more notice among Internet users with 61 percent saying they have noticed that ads are targeted to them based on the Web sites they visited.
12/22: Wall Street Journal - Using 'Likes' for Gift Ideas
"This is a new frontier for personalization on retail sites," said Jeffrey Grau, an e-commerce analyst at eMarketer Inc. "If a user is on a site to shop— as opposed to being on Facebook for a social experience—it catches them at a point where the retailer can increase conversions," he said.
12/21: The Street - Mobile Shopping Apps Reward Consumers
"It's unclear to me if being the mayor on Foursquare pushes more sales other than announcing to all your friends and your social network that you stop at Starbucks three times a week," said Tobi Elkin, an analyst at eMarketer. "Is that really driving other people who might not ordinarily go?"
12/20: Wall Street Journal - Online Ads Pull Ahead of Newspapers
This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer.
12/17: Forbes - From Old Spice to Levitra, Social Media is the Place to Build Brands
As more advertisers do, Internet marketing grows. This year, online advertising spending is expected to top $25 billion, according to eMarketer.
12/17: CNN.com - How the iPad changed 2010
Fast-forward to the end of 2010, and the iPad is a smash hit. eMarketer predicts that Apple will sell 13.3 million iPads this year, and one survey ranked the iPad as the most-wanted gift this holiday season.
12/16: Forbes - Is "Ad Keeping" The Next Frontier?
AdKeeper is planning for a full rollout of its technology in early 2011. The launch comes as Internet research firms like eMarketer predict a more modest growth in online banner ads—7 to 16.2 percent annually through 2014—compared to other mediums like display and search.
12/15: Wall Street Journal - Profit Elusive, but Twitter Gets $3.7 Billion Value
Twitter will draw just under $50 million in ad revenue in 2010, according to research firm eMarketer. That figure doesn't include fees Twitter receives annually from Google and Microsoft Corp. to show tweets to users of their search engines.
12/15: TechCrunch - People Spend As Much Time On Mobile As Reading Newspapers And Magazines
The average time spent on the Internet by adults in the U.S. grew an estimated 6 percent in 2010 to 155 minutes a day, or about two and a half hours, according to new estimates from eMarketer.
12/14: iMedia Connection - Optimize your website for any holiday
eMarketer predicts that e-commerce spending will reach $51.4 billion by the fourth quarter of 2010. With numbers like these, the online opportunity -- both during holidays and off-season -- has nowhere to go but up.
12/12: USA Today - Do Not Track could revolutionize online ad industry
Display ads, video ads and animation ads that rely heavily on Internet tracking could be thrown out of whack in unpredictable ways, critics of the FTC plan say. And that could negatively affect a $25.8 billion-a-year advertising and marketing industry that's expected to swell to $40.5 billion by 2014, according to research firm eMarketer.
12/8: Bloomberg - Electronic Arts Expands Pogo Games to IPod Touch, IPhones
In-game advertising spending is forecast to rise 33 percent to $192 million next year, according to research firm eMarketer.
12/8: Ad Age - How Much Will You Spend on Social-Media Marketing Next Year
Next year, 80% of companies with 100 or more employees are expected to use social-media tools for marketing, up from 73% in 2010 and nearly double the usage rate in 2008, according to eMarketer. Surely that means big budget increases for next year, right?
12/7: MSNBC.com - When a Facebook wall post just isn't enough
“It isn’t quite there yet, but I think people are becoming more comfortable with Facebook as this all-encompassing world,” said Kimberly Maul, a writer and analyst in the social media group at eMarketer, a research company.
12/6: Financial Times - Google seeks way to rebalance in China
According to eMarketer, a digital marketing consultancy, the Chinese display market is forecast to reach $1.78bn this year, compared with $1.44bn in search ads.
12/6: TechCrunch - U.S. Online Advertising Expected to Grow 14 Percent in 2010
Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a revised forecast by eMarketer. Its last forecast in May projected about 11 percent growth to $25.1 billion.
12/5: Adweek - Zynga's Betting the Farm
Just as advertising demand for social games is poised to explode—eMarketer predicts spending will surge 33 percent in 2011, to $192 million—the company behind monster hit FarmVille seems not to care.
12/5: Mashable - 6 Reasons Why Social Games Are the Next Advertising Frontier
Ad spending on social gaming increased 60% since 2009, according to eMarketer. No doubt advertisers have noticed that 56 million Americans are playing social games and that the branded virtual goods market is booming.
12/3: Ad Age - Total Recall: How Mobile Photos Will Shape the Future of Marketing
85% of all mobile users worldwide have taken a photo with their phones, making it the second most popular mobile content activity after texting (88%), according to eMarketer.
12/1: Ad Age - Why Marketers Should Care About a Mexican Kid Falling Into a Stream
For next year, eMarketer forecasts 32.2 million Hispanics, or 62.9% of the US Hispanic population, will be online.
12/1: Reuters - How to Stay in Front of Your Referral Network
More than half (53 percent) of all Internet users have visited websites referred by friends or family in the previous 30 days, according to digital marketing and media researcher eMarketer.com.
11/29: Wall Street Journal - News Corp. Open to Options for MySpace
Ad spending on Myspace is expected to decline 37% this year to $347 million, according to research firm eMarketer.
12/1: Huffington Post - The Golden Age of Content
Now, what about the advertisers? eMarketer reports the trend in 2011 will continue to be towards real-time bidding for remnant publisher inventory and that the contest will persist between audience and inventory.
11/29: Advertising Age - Why Groupon Appeals to Google: It's All About Local
"Google has known for years that local is the major untapped area for online advertising," said David Hallerman, eMarketer principal analyst. "All the local data [from Groupon] would also give them an even further ammunition for that."
11/29: Media Life - Look for Cyber Monday sales to jump
Consumer electronics, including high-def TVs, video games and iPads, are expected to be hot sellers this holiday season, and today online stores such as Amazon are offering huge savings on all manner of products to lure customers. Earlier this month, eMarketer predicted that online holiday sales would jump 14.3 percent this year.
11/24: E-Commerce Times - Holiday Sales Forecast: E-Commerce Growing Like Gangbusters
"It's very early. The holiday season is just getting started. We're forecasting 14.3 growth in e-commerce," Jeffrey Grau, principal analyst at eMarketer, told the E-Commerce Times. "What that means is year-over-year people continue to shift more of their total gift budget to the Internet..."
11/24: UK More Ensnared in Web Than Ever Before - U.K. More Ensnared in Web Than Ever Before
"The cultural divide between Web users and non-users is widening," said Karin von Abrams, eMarketer senior analyst. "For the majority of marketers, though, this is not a problem; their audiences are online in ever-greater numbers..."
11/22: Wall Street Journal - Facebook To Ask Users To Make Site Their Default Homepage
"This is part of the larger battle for online digital supremacy," said eMarketer analyst Noah Elkin. "Both Google and Facebook want to make their services the gateway for all their users communications needs."
11/22: AdAge - YouTube Readies New Ad Units That Users Can Skip
Online video ad spending is expected to jump from $1.5 billion in 2010 to $2.1 billion in 2011, according to eMarketer.
11/19: Wall Street Journal - Groupon Girds for Holiday Shopping, AKA Grouponicus
“The discounts are very appealing for many budget-minded consumers who still feel the financial pinch,” said eMarketer analyst Jeffrey Grau. Plus, “the uniqueness of the deals and their local flavor make them special gifts,” he said.
11/18: Fast Company - Why "Mashups With Facebook" Isn't a Loss for MySpace
It’s still an open question whether the new MySpace will succeed. Ad spending on the site is expected to decline to $297 million in 2011, down from $470 million in 2009, according to eMarketer.
11/18: Bloomberg - News Corp.'s MySpace Deepens Ties to Facebook With `Mash Up' Account Links
MySpace’s worldwide advertising sales will shrink 37 percent to $297 million in 2011 from $470 million in 2009, eMarketer.com forecasts. During the same period, worldwide ad sales at closely held Facebook will more than double to $1.76 billion, according to the New York-based Internet researcher.
11/18: TechNewsWorld - Google Builds a Search Algorithm With an Eye for Fashion
With Boutiques, Google is addressing some of the challenges facing retailers trying to sell apparel online, according to Jeffrey Grau, a principal analyst with eMarketer in New York City.
11/18: MIT Technology Review - Behind the Surge in Mobile Advertising
U.S. marketers are expected to buy more than $1 billion in mobile advertising next year, with strong growth continuing through at least 2014. Figures include many different types of ads, including banners, video, rich media, search, and message-based advertising. Data: eMarketer
11/17: Bloomberg - Google, Microsoft Make Small Gains in Search Market
The companies are jockeying with Google for a bigger piece of the search advertising market, which may account for 49 percent of total U.S. online ad spending this year. That’s up from 47 percent in 2009, according to EMarketer Inc. in New York.
11/17: Brandweek - Holiday E-commerce to Hit $38.5 Bil.
E-commerce spending during the 2010 holiday season is expected to reach $38.5 billion, up 14.3 percent from 2009, marking the second straight year of double-digit e-commerce growth, according to a new forecast from eMarketer.
11/17: AdAge - More Advertisers Tap Virtual Goods for Casual Gamers
Though the virtual goods market is expected to grow to as much as $2.1 billion in 2011, there is plenty of room for advertising. Yet ad spending in social games is still nascent, a $192 million market in 2011, according to eMarketer.
11/17: Fast Company - Jivox Online Ads Hope to Bring TV Dollars Online
An October report by eMarketer, "Measuring Video Ads: Metrics for Brand Marketers," put it this way: "Today's video metrics only partially answer the essential question marketers want to know: Did the ad convince the consumer to buy?"
11/17: MediaPost - Engaging Moms? Let Them Engage You!
Consumer reviews are significantly more trusted -- nearly 12 times more -- than descriptions that come from manufacturers, according to a survey of U.S. mom Internet users by online video review site Expo. (eMarketer, February 2010)
11/17: E-Commerce Times - Winding Up for a Record-Breaking E-Commerce Holiday Season
More than 46 percent of North American retailers expect double-digit online revenue growth this holiday season, says eMarketer.
11/16: AdAge - The Real Battle Between Facebook and Google Is for Your Phone
Mobile advertising spending is likewise increasing at a faster rate: a projected 48% in 2011 vs. 8.4% growth for online, according to eMarketer. Marketers that want to keep up with their audience will have to focus more attention on mobile.
11/16: MediaPost - SearchIgnite Develops DSP: Giving Attribution To Search, Display, Social
Biddable display will increase in importance to make use of the growing amount of ad-space inventory, according to eMarketer Senior Analyst David Hallerman.
11/16: ClickZ - Marketing to Digital Moms
In her "Moms Online" report, eMarketer analyst Debra Aho Williamson cited the need to keep up with their children the reason that moms are among "the most savvy of all online users."
11/16: ClickZ - Get More Mileage From Your Existing Website
An eMarketer study showed that a full 79 percent of U.S. Internet users say they go online to obtain tips and advice. Instead of trying desperately to control your answers, welcome and encourage social conversations by changing your mindset from that of pushing out answers to sparking conversations.
11/15: USA Today - Facebook Messages puts texts, chats, e-mails in one in-box
Facebook will collect $1.3 billion in worldwide ad revenue this year, about twice what it did in 2009, according to eMarketer.
11/13: Technorati - Larry King Shrugs Off Spread of Social Media
A report released in 2009 by eMarketer.com found that 36 percent of Americans age 63 to 75 maintained a profile on a social media site, with Facebook being the most popular site.
11/11: Wall Street Journal - Apple's iAd Helping Rivals
Until recently, the mobile advertising market was a small fraction of the $25.1 billion U.S. online advertising market, according to researcher eMarketer.
11/11: MediaPost - Digital Pennies For Hulu Now Nearly A Couple Of Quarters -- Is That Enough?
Total video advertising dollars will get to $1.5 billion this year, according to eMarketer.
11/11: MediaPost - What's A Facebook Ad Worth?
Presently, Facebook accounts for 9.5% of the spending on display ads in the U.S., according to eMarketer. Why the large discrepancy?
11/11: MediaPost - YuMe Extends Video Ad Network To Mobile
Research firm eMarketer predicts the U.S. mobile video audience will grow almost 30% this year to 23.9 million, or only 7.7% of the total population and less than 10% of mobile subscribers.
11/10: Wall Street Journal - Valuing Facebook's Ads
The company accounts for just 9.5% of the spending on display ads in the U.S., according to research firm eMarketer Inc.
11/10: Los Angeles Times - Hulu on track to generate $240 million in revenue this year
Hulu is one of the most prominent players in the nascent online video advertising market. Research firm eMarketer estimated that the overall market should grow 48% this year to $1.5 billion.
11/10: AdAge Hulu's New Economics: $240 Million In 2010 Revenue
That tracks pretty closely with Hulu's audience growth and the increase in online video ad spending. Video ad spending is expected to grow 48.1% to $1.5 billion between 2009 and 2010, according eMarketer.
11/10: Adweek - Ad Spending in China to Surge for Next 5 Years
Boasting the world's most vibrant economy and the second-largest consumer market overall, advertising spending in China is expected to grow 14.6 percent to $33.64 billion this year, according to a new report from eMarketer.
11/9: CNBC - Asia's Advertising Recovery Fuels Hiring Boom
Starcom MediaVest Group and eMarketer Inc estimate Asia's ad market will be worth over $22 billion in four years.
11/9: Huffington Post - Internet Privacy: It's Between You, the Advertiser and the Platform
Aside from out of pocket expenses to their public relations counsel for crisis management preps, these two men are LOL-ing their way to the bank because according to eMarketer, advertisers spent $6.15 billion on Internet ads in the third quarter of 2010.
11/9: Wall Street Journal - Online Shopping Poised for Another Holiday Lift
“Thanksgiving Day—a time reserved for family gatherings, not shopping—and Black Friday—a day traditionally associated with in-store shopping—are becoming important e-commerce events,” says eMarketer’s Grau.
11/9: MSNBC.com - Mo-om! When the stars of mommy blogs grow up
An Internet market research group called eMarketer estimates that there are 3.9 million moms with kids younger than 18 who write blogs. But what happens when the stars of your blog start to grow up — and can search for their names online?
11/8: AdAge - Tremor-Scanscout Merger Creates Web Video Ad Player on Par With Hulu
While traditional display ads have slowed way down, video advertising is just revving up, growing an estimated 48.1% in 2010 off a relatively small base and another 42.7% to $2.1 billion in 2011, according to eMarketer.
11/8: Reuters - Facebook grabs bigger slice of U.S. display ad pie
The U.S. online display ad market is expected to grow roughly 13 percent to $8.56 billion in 2010, according to eMarketer, a digital market research firm.
11/8: Wall Street Journal - Ad Spending Committments Rise at CCTV
Many marketers also are buying ads on the Internet, where more data can be gathered on consumer reaction and ad viewing. China's Web ad revenue was $2.7 billion last year, according to research company eMarketer.
11/4: Brandweek - Do Mobile Users Prefer Browsers Over Apps?
"Just because you can create an app for that doesn't mean you should," said Nicole Perrin, a senior editor at eMarketer.
11/3: The FINANCIAL - UK Shoppers Are Global Leaders in Online Spending per Person
Over two-thirds of UK consumers ages 14 and older—roughly 26 million people—bought goods, travel or other services online at least once per month in 2010, eMarketer estimates.
11/3: BusinessWeek - AOL posts higher 3Q net income on gains, cost cuts
Competitors have been faring better. So far this quarter, Google, Yahoo Inc. and IAC/InterActiveCorp all reported growth in online advertising. Research firm eMarketer estimates that overall online advertising spending grew nearly 12 percent in the third quarter from last year, to $6.15 billion.
11/3: BusinessWeek - AOL posts higher 3Q net income on gains, cost cuts
Competitors have been faring better. So far this quarter, Google, Yahoo Inc. and IAC/InterActiveCorp all reported growth in online advertising. Research firm eMarketer estimates that overall online advertising spending grew nearly 12 percent in the third quarter from last year, to $6.15 billion.
11/3: The Wall Street Journal - Facebook Unveils Mobile Deals Service
"The more Facebook users that are checking in and getting the offers from social media, the less they are going to want to flip through their newspaper and tear out a coupon, or read through their direct mail," said Debra Aho Williamson, a principal analyst at eMarketer.
11/3; BusinessWeek - Facebook Lets Gap, McDonald's Use Local Promotions
“This gives local businesses an opportunity to reach people on Facebook, push deals to them and get them in the door,” said Debra Aho Williamson, an analyst at research firm EMarketer Inc. in New York.
11/3: The Wall Street Journal AOL CEO Says Ad Declines 'Self-Inflicted'
Overall, U.S. online advertising is expected to increase 10.8% this year to $25.1 billion, according to research firm eMarketer. To compete in the market, Mr. Armstrong said the company is introducing new advertising products.
11/1: MediaPost - Catching The Millennial Wave
Global Perspectives said 53% of consumers saw email as the primary driver of their social media activity. That's a pretty good stat since, according to eMarketer, 85% of this audience use social media. Maybe we need to work closer in partnership with our social media colleagues.
10/29: New York Post - Google yearns to make YouTube a TV network
According to eMarketer, the online video advertising market grew 48.1 percent year over year from $1 billion in 2009 to $1.5 billion in 2010. That's still much smaller than the $60 billion to $70 billion spent annually on TV.
10/27: The New York Times - For Myspace, a Redesign to Entice Generation Y
Ad spending on Myspace is expected to decline to $297 million in 2011, from $470 million in 2009, according to estimates from eMarketer, a research firm.
10/27: Time - New, More Focused MySpace Launches
"The vision has definitely gotten a lot smaller in this redesign," said Debra Aho Williamson, a senior analyst at research firm eMarketer. "When News Corp. bought MySpace it certainly didn't envision this."
10/27: MediaPost - Do Mobile Users Prefer Browser To Apps?
"Whether it was researching product and price info or sharing that information socially, mobile users would rather fire up a browser than a dedicated app," eMarketer notes.
10/25: Adweek - Revolution in a Box
Right now, 29 percent of consumers under 25 do, according to eMarketer. But over the next five years, this group will mature and make up a growing portion of U.S. households.
10/22: The Wall Street Journal - Global Ad Agencies Flocking to Africa
Africa and the Middle East together represent only about 2.9%, or around $14 billion, of the total $482.6 billion global ad market, according to market research firm eMarketer.
10/20: The New York Times - Advertising: Ads That Let You Check In at Your Favorite Billboard
Tying in location allows the advertiser to see which particular ads are more successful at prompting responses, said Noah Elkin, a mobile marketing analyst at eMarketer, a New York research firm.
10/18: Advertising Age - Mobile to Become a $1 Billion Business in the U.S. Next Year
Mobile is red hot this year, but it still won't be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer estimates.
10/16; The Wall Street Journal - Google Displays Its Advertising Strength
eMarketer projects display will be up 13% this year—for Yahoo to keep increasing revenues. What is more, eMarketer senior analyst David Hallerman notes that Yahoo remains strong in premium ad placements, whereas Google is selling a lot of lower-priced inventory.
10/15: Bloomberg.com - Marketers Mine Facebook, Twitter Posts to Duck Coke, Gap Snafus
Advertisers in the U.S. are getting the message. They will increase their spending on social-media sites by 24 percent next year to $2.09 billion, according to eMarketer Inc. in New York.
10/15: Bloomberg.com - Google Rises Most in Two Years After Sales, Profit Top Estimates
Advertisers spent $6.15 billion in the U.S. on Internet ads in the third quarter, up 11.8 percent from the year-earlier period, according to eMarketer Inc. ... Search-based advertising is the biggest piece of the U.S. Internet market, making up almost 49 percent of total online ad spending in 2010, according to eMarketer. Advertisers are expected to spend $12.4 billion on search advertisements, up from $10.7 billion in 2009.
10/15: Los Angeles Times - Google earnings outpace forecasts
According to eMarketer, advertisers spent $6.15 billion on Internet ads in the third quarter, up 11.8% from the same period in 2009. For the full year, spending on U.S. online advertising is set to reach $25.1 billion, of which search ads will account for 49.3% of total revenues.
10/14: Bloomberg Businessweek - Innovator: Blinkx Creator Suranga Chandratillake
Blinkx's early lead on video search could help it claim a big chunk of a Web ad market that researcher eMarketer expects to reach $96.8 billion by 2014.
10/14: Los Angeles Times - Google profit rises 32% in quarter
Online spending is expected to account for 15 percent of total U.S. advertising this year, up from 12 percent in 2008, according to eMarketer Inc. in New York. ...Search-based advertising is the biggest piece of the U.S. Internet market, making up almost 49 percent of total online ad spending in 2010, according to eMarketer. Advertisers are expected to spend $12.4 billion on search advertisements, up from $10.7 billion in 2009.
10/13: Bloomberg.com - Facebook, Microsoft Add Social Features to Searches
Advertisers will spend $12.4 billion on search ads this year, up from $10.7 billion in 2009, eMarketer Inc. estimates.
10/13: Bloomberg Businessweek - Facebook, Microsoft Add Social Features to Searches
Advertisers will spend $12.4 billion on search ads this year, up from $10.7 billion in 2009, eMarketer Inc. estimates.
10/11: Wall Street Journal - CEO's Gather for 'Group Think'
U.S. search and display ad spending is expected to reach $7.03 billion this quarter, up 12.3% from $6.26 billion a year ago, according to research group eMarketer Inc.
10/10: Wall Street Journal - Facebook's 'Social' Chief Pushes Human Interaction
Whether the approach succeeds is vital to Facebook's growth. The closely-held company, long mentioned as a potential initial public offering candidate, has been on a tear, topping 500 million users and bringing in some $1.28 billion in revenue this year from ads, estimates market researcher eMarketer, mostly from online ads.
10/6: Financial Times - AOL carves out content business
“To the extent they want to transform themselves into a true online media company, these purchases certainly make sense,” said David Hallerman, eMarketer senior analyst.
10/5: ClickZ - How to Put Social Content to Work This Holiday Season
According to an eMarketer study, 47 percent of consumers will have already started their holiday shopping by the end of this month. ... According to eMarketer, 27 percent of holiday shoppers last year (and likely even more this year) used social networks like Facebook and Twitter to look for clues as to gifts friends and family might like.
10/4: Reuters - Twitter COO Costolo replaces co-founder as CEO
Advertising spending on social networking sites like Twitter and Facebook will surge roughly 31 percent in 2010 to $3.3 billion, according to Internet marketing research firm eMarketer.
10/1: MediaPost - Behind the Numbers: Still Holding
The tripling in mobile video revenue over the next four years comes from the societal explosion in mobile usage, said Noah Elkin, eMarketer's senior analyst, who wrote the report. ..."You need the greatest bandwidth to consume video on a broad scale on mobile devices and you need the right devices. You have that now," he said. "If you think about five years ago, all the carriers had launched subscription services, but they were only available on limited devices."
10/1: Forbes - Apple Gets Ready To Challenge Google, Eat Lunch Of Yahoo, Microsoft In Mobile Ads
Last year, advertisers spent $128 million on mobile search and display advertising in the U.S., according to eMarketer research cited in the Wall Street Journal. Mobile ad spending is expected to read $187 million in 2010.
10/1: San Francisco Chronicle - Facebook not fan of movie: 'Social Network' fiction
The film "is definitely hitting at a good time," said Debra Aho Williamson, senior analyst at eMarketer. "There's a ton of momentum around Facebook, about what this company has done to change the culture of how we communicate."
10/1: Advertising Age - Pharma Online Spending to Hit $1 Billion This Year
"Pharma marketers are waiting around," said eMarketer's Victoria Petrock, author of the report "DTC Pharmaceutical Marketing Online: A Slow Shift to Digital." "They are trying to test the waters but realizing that the FDA isn't going to come down with a template or a hard-and-fast ruling. Even when that happens, there's still going to be a process of give-and-take and experimentation."
9/30: Bloomberg Businessweek - Apple Takes Share from Google in Mobile Ads
By comparison, the online ad market is much larger at $25 billion, but growing at a rate of 11 percent in 2001, according to eMarketer. ... Apple demands a degree of control over the design of the campaigns that some advertisers are hesitant to give, says Noah Elkin, a senior analyst with eMarketer.
9/28: Wall Street Journal - Google Wants to Make Online Display Ads ‘Sexy’
On Tuesday, the Google executives predicted the display ad market would reach $50 billion. By way of comparison, the research firm eMarketer puts U.S. display ad revenue in 2010 at $8.6 billion, up 13% over the prior year.
9/28: Bloomberg.com - AOL Acquires 5min Media, Gaining Web Video Service
Online-video ad spending is forecast to rise to more than $4 billion by 2014 from $1 billion in 2009, AOL said, citing data from researcher eMarketer.
9/27: MediaPost - Efficient Frontier Crosses Channels, Ventures Into Facebook
When asked whether Twitter followers, email subscribers and Facebook Fans would recommend a brand based on a "like" or "follow," 33% of Twitter followers admitted they were more likely to make a recommendation now that they followed a brand, compared with 24% of email subscribers and 21% of Facebook fans, according to eMarketer. The research firm notes that those who "liked" a brand on Facebook were most likely to actively disagree with the statement.
9/26: San Francisco Chronicle - Rumor of Facebook phone gets people buzzing
The outage comes at a time when Facebook is trying to get more companies to buy ads on the site, says Debra Aho Williamson, an analyst with eMarketer. "Facebook can't afford to have any downtime," she said. "Downtime means time they don't get advertisers in front of people."
9/26: Reuters - Online's Ad Challenge
Yet a huge chunk of that -- 65 percent in 2009, according to eMarketer -- is in direct response advertising rather than the brand-building efforts that define larger media like TV.
9/24: San Francisco Chronicle - Facebook is drawing attention on many fronts
"All of this data points to why Facebook could be looking to deepen its mobile offering, whether that means a branded Facebook phone or, more likely, deeper Facebook social integration with native mobile software in your contact list, address book, SMS stream, etc.," said eMarketer senior analyst Debra Aho Williamson.
9/23: CNN - Can Apple crack China with the iPhone 4?
Of China's more than 420 million web users, around 233 million use mobile phones and other devices to access the Internet, according to government statistics. That number is likely to more than double by 2014, a report from the market research firm eMarketer said.
9/23: Bloomberg Businessweek - Facebook Says Website Access Is Back After Glitch
“Facebook can’t afford to have any downtime,” said Debra Aho Williamson, an analyst with eMarketer Inc. in Seattle. “Downtime means time they don’t get advertisers in front of people.”
9/23: iMedia Connection - The good and bad of iAd
The bottom line: Whether or not Apple ends up being good at mobile advertising, iAd is good for mobile advertising.
9/23: Advertising Age - Why Netflix Has Already Won the Digital TV/Video War
Hulu earns more revenue from online video advertising than any other site on the internet, according to eMarketer estimates. But its ad revenue still consistently falls short of analyst projections and the expectations of its owners. Its next move: Create Hulu Plus, a Netflix-like subscription service for TV shows, with less total content and similar price point. Hulu has, however, floated the idea of an initial public offering, which presumably would raise capital to finance content acquisition.
9/20: Bloomberg.com - Havas Seeks Takeovers to Spur Asia-Pacific Growth
The region will become the largest advertising market soon after 2014 as the economic slowdown in North America accelerated the shift of ad dollars to digital media in China, India and Brazil, eMarketer Inc. and Starcom MediaVest Group said in a report earlier this month.
9/20: San Francisco Chronicle - Study: Ad 'retargeting' best at brand building
Graphical display advertising is set to grow to $8.6 billion in 2010, up 12.9 percent from the previous year, according to researcher eMarketer.
9/16: NASDAQ - Google Search Deal Could Yield Small Upside for AOL's Stock
Last year advertisers spent $128 million on mobile search and display advertising in the U.S., according to eMarketer research cited in the Wall Street Journal. Mobile ad spending is expected to read $187 million in 2010.
9/14: Bloomberg.com - Microsoft’s Bing Overtakes Yahoo as No. 2 U.S. Search Engine
The U.S. search-ad market may grow 16 percent this year, faster than the broader online advertising market, which is estimated to expand 11 percent to $25.1 billion, according to eMarketer Inc. in New York.
9/14: Reuters - Bing takes slight lead over Yahoo, still waaaaay behind Google
Furthermore, Google dominates most of the U.S. search advertising market with around 71% slice of an estimated $12.4 billion in search advertising spend, according to eMarketer.
9/14: Wall Street Journal - Microsoft Struggles to Gain in Mobile Search
Advertisers are expected to spend $187 million on mobile search and display advertising in the U.S. this year, up from $128 million in 2009, according to eMarketer.
9/13: Adweek - CMOs Explore Digital Domain
According to eMarketer, U.S. online ad spending as a percentage of total U.S. ad spending was 13.9 percent in 2009. The number is projected to advance to 15.1 percent this year and 20.3 percent by 2014.
9/13: Bloomberg.com - Asia-Pacific to Pass North America in Ad Market Size
“Digital always exceeded the growth rate of traditional media,” said Geoff Ramsey, chief executive officer at eMarketer. “We will see in the future, as we do already in the U.K., online encroaching upon television.” The largest share of online ad dollars, 48 percent, goes to search advertising, followed by display, which includes video advertising, Ramsey said. Video ads are the fastest- growing online format, he said.
9/13: Forbes - TV Advertising: It’s Not Dead!
Kantar doesn’t track spending on social networks or make grand forecasts, but eMarketer does. It has said that social network ad spending will total more than $3 billion this year.
9/13: Bloomberg.com - IPhone App Downloads Outpace Android, Blackberry, Nielsen Says
The mobile-ad market is expected to grow to $1.56 billion in 2013 from $593 million this year, according to research firm eMarketer Inc., which is based in New York.
9/13: Advertising Age - How the IAd Gave Mobile Marketing Needed Shot in Arm
Mr. Jobs announced Apple had secured $60 million from advertisers for iAd, a whopping 36% of eMarketer's projected $166 million in mobile display spending for 2010. Those projections were determined before iAd hit the market, and Noah Elkin, eMarketer's mobile analyst, says that money was likely new to mobile.
9/9: San Francisco Chronicle - Google makes searching faster
"It really highlights the importance of search for Google," said David Hallerman, senior analyst for New York research firm eMarketer Inc. "It's where most of their revenue still comes from, so they're developing more capabilities to keep Google on top in terms of audience share and search share."
9/8: Bloomberg Businessweek - Google’s New Search Suggests Results as Users Type
The U.S. search-ad market may grow 16 percent this year, faster than the broader online advertising market, which is expected to expand 11 percent to $25.1 billion, according to estimates by eMarketer Inc. in New York.
9/3: Crain's New York Business - AOL's Armstrong: Why we went with Google
AOL's search revenue, a fraction of the overall search pie, is expected to decline 11.8% to $330 million in 2010, according to eMarketer.
9/2: Los Angeles Times - Apple to offer 99-cent TV show rentals on revamped box
Media analyst Paul Verna of researcher eMarketer said Apple is missing the mark when it comes to TV shows. Unlike movies, consumers aren't in the habit of renting TV shows. "I think a lot of people would rather watch for free on Hulu, or even pay the subscription on Hulu, but have this illusion of getting it for free, rather than pay a la carte," Verna said.
9/2: MediaPost - SEOmoz Web App Puts Google Analytics Integration On Road Map
eMarketer Senior Analyst David Hallerman says it means gauging how much clients associate the name with products or services, and how much starting over with name, logo or more is needed to support the new offerings.
9/1: Advertising Age - Apple Pings Facebook With ITunes-Based Social Network
eMarketer analyst Debra Williamson said she has reviewed Ping's privacy policy. "It says that you should not opt in to Ping ... if you don't want others to view [your] activity on iTunes," she noted. "Ping users are automatically marketed to."
9/1: TechCrunch - Facebook Will Hit $2 Billion 2010 Revenue, Says Mob Of Unofficial Facebook Spokespersons
Facebook revenue estimates have been all over the place for 2010 – from less than a billion ranging up to nearly $2 billion. eMarketer recently estimated $1.28 billion, for example.
9/1: NASDAQ - Apple's New TV Push Boosts Challenges To Pay-TV Business
While eMarketer estimates that more than 72 million U.S. adults will watch full-length TV shows online next year--roughly a quarter of total viewers--that online watching represents a small fraction of their total viewing.
9/1: Reuters - Google Bows Sponsored Icons on Maps
"So more than a response to perceived competition from Mapquest, this looks like a response to Facebook Places. Increasingly, Google and Facebook -- large networks with millions of daily users -- [are finding] themselves on a collision course, both competing to own the nexus of social, location and commerce, and both working to provide the greatest value to marketers," wrote eMarketer senior analyst Noah Elkin in an e-mail.
9/1: USA Today - Target to sell Facebook Credits gift cards
Facebook is expected to rake in an estimated $1.3 billion in online advertising revenue worldwide this year, up 92% from 2009, eMarketer says.
8/31: Wall Street Journal - Start-Up Seeks To Outflank Google In New Market
The U.S. online display advertising market--including banner ads and video--is expected to grow from $8.56 billion this year to $14.71 billion by 2014, according to data provided by eMarketer.
8/31: Advertising Age - A Look at Where Movie-Marketing Dollars Have Gone
And with eMarketer projecting DVR penetration to reach 34.8% of U.S. households and 42% of homes to be video-on-demand-enabled in 2010 -- not to mention the rise of streaming-video platforms such as Hulu, Netflix and iTunes -- it's more difficult than ever for movie marketers to be sure their ads are being seen by the time the opening weekend rolls around.
8/31: Associated Press - MySpace users can now sync posts to Facebook
Research firm eMarketer estimates that advertisers worldwide will spend $347 million on MySpace this year and $297 million in 2011. Facebook, meanwhile, is expected to generate $1.29 billion in online ad revenue this year and $1.76 billion in 2011, according to eMarketer.
8/31: Forbes - Spending A Lot On Facebook
In the social media world a number of trends are dictating how, why and where money gets spent--trends that will push the industry past the $2 billion mark in 2011, according to eMarketer's projections.
8/30: MediaPost - MySpace Throws In The Towel, Connects To Facebook
"MySpace hasn't been in direct competition with Facebook for a long time now," said Debra Aho Williamson, a senior analyst at eMarketer. "MySpace executives have said this several times in interviews and at conferences ... Instead of being a big social network appealing to general audience, MySpace wants to focus on delivering content and experiences to young people, its core audience."
8/30: Associated Press - Google buys Angstro to boost social offerings
Research firm eMarketer estimates that social network ad spending will hit $3.3 billion in 2010 and $4.26 billion in 2011. Overall ad spending, meanwhile, is expected to reach $61.8 billion this year and $68.7 billion in 2011.
8/27: Crain's New York Business - Meet NY's fastest-growing companies
Online advertising so far this year is up more than 10% from last year and is expected to increase by an additional 45% by 2014, predicts eMarketer.
8/26: MediaPost - Cisco To Buy ExtendMedia, Ups Multiscreen Offerings
The potential of video advertising on the Web is drawing much attention, as eMarketer projects that video ad sales will grow from $775 million in 2009 to $3.1 billion this year.
8/26: Advertising Age - What Marketers Can Learn From the Old Spice 'Your Man' Campaign
Instead, even though some have called this campaign the ultimate case study of viral video or social-media marketing, the lessons here are more easily swallowed in pieces than whole. That is, instead of imitating the Old Spice Man, consider its more universal lessons: that this Procter & Gamble division figured out how to effectively blend ingredients from the three marketing media -- paid, owned and earned -- to reach its target audience.
8/26: Wall Street Journal - Report: Pharma Digital Spending Growing — But Slowly
In part, the relatively small chunk of ad dollars pharma is spending online reflects uncertainty about what the FDA will allow, the report says. “The regulatory issues are one of the biggest stumbling blocks” to a bigger presence online, eMarketer’s Victoria Petrock, author of the report, tells the Health Blog. “Pharma companies are very strictly regulated in terms of providing a fair balance between risks and benefits,” she says.
8/26: Advertising Age - Google Sees Facebook Threat in String of Deals
Why are games important to Google and to Facebook? "They're a huge part of what people do when they're in social networks and they are very addictive, they keep people coming back," said Debra Williamson, social network analyst at eMarketer.
8/26: CNN Money - Apple and Google prepare for mobile ad war
eMarketer predicts that U.S. mobile ad spending will grow by more than 35% in each of the next three years, rising to $1.6 billion in 2013 from just $416 million last year.
8/23: Advertising Age - How (and Why) Facebook, Twitter, Became Recess for Grown-ups
By the way, if you can bear yet another level of poignancy, eMarketer just released projections that marketers worldwide will spend $220 million on advertising in social games this year -- up from $183 million last year.
8/23: Bloomberg Businessweek - Facebook’s ‘Car Town’ Gains Honda Ads in Games Shift
Global advertising in social games and applications will total $293 million next year, a 60 percent increase from 2009, according to researcher eMarketer Inc. in New York. With total ad spending on Facebook estimated at $1.28 billion this year, according to eMarketer, social media is vital to marketers.
8/23: New York Times - A Magazine Now Tailored to the Not Necessarily Retired
In fact, 46 percent of boomers were on a social media network in 2009, up from 30 percent in 2007, according to eMarketer, a research firm.
8/23: Bloomberg Businessweek - Google Goes to the Guggenheim to Take YouTube Fare Upmarket
Sales of ads shown in online videos are expected to increase to $1.51 billion in 2010, up 48 percent from last year, according to market tracker eMarketer Inc.
8/20: MediaPost - Facebook Makes Most of Being In Right Places
Facebook ad revenues could exceed $1.2 billion in 2010, according to eMarketer, before taking into account the boost that could come from small business and brick-and-mortar applications of Places in the next few years. That's the lion's share of the $1.7 billion in domestic social network ad spending eMarketer projects this year.
8/20: Fortune - The case for a $50 billion Facebook
Based on a recent study released by eMarketer, Facebook is expected to bring in roughly $1.3 billion in revenue in 2010, nearly double the $665 million the research firm estimates Facebook recorded in 2009. Facebook will probably be able to monetize its user-base more efficiently in coming years as its business strategy shifts, says eMarketer analyst Debra Aho Williamson.
8/20: San Francisco Chronicle - Facebook's Places raises more privacy debate
Facebook has become one of the Internet's top destinations for finding news, viewing photos and watching video. And according to Internet researcher eMarketer, Facebook is on track to bring in $1.28 billion in online advertising in 2010, up from $835 million this year.
8/19: CNBC - Facebook's New Weapon and Cost of Privacy Battle
eMarketer projects that Facebook's 2010 ad sales will approach $1.3 billion. As more people opt into 'places' and more companies offer incentives to check in, this could could significantly add to that number in 2011.
8/19: MediaPost - Could Cloud Computing Push Mobile Games Past $1.5B In 2014?
Sixty four million people will play games on a mobile device at least once monthly this year, excluding preinstalled games, a number research firm eMarketer expects to near 94.9 million by 2014. As more consumers reach for portable devices to play video games, eMarketer estimates ad supported games will account for 6.5% of revenue this year, rising to 12.3% in 2014.
8/19: Wall Street Journal - Facebook Unveils Location Service
"There are such tremendous opportunities for marketers with Places, I think, sooner rather than later we are going to see advertisers incorporated into it," said Debra Aho Williamson, a senior analyst at eMarketer
8/19: Associated Press - Facebook checks in, adding location-based feature
Though they are still new, location services present "endless possibilities" to businesses, eMarketer analyst Debra Aho Williamson said. "Marketers want to reach consumers when they are at the point of making a purchase decision and locations services offer that opportunity," she said.
8/19: Bloomberg Businessweek - Facebook Unveils Service That Lets Users Share Their Locations
“Facebook made the absolute right decision by making this opt-in,” said Debra Aho Williamson, an analyst at eMarketer Inc. “Overall, the privacy controls seem smart and intuitive.”
8/18: New York Times - Facebook Unveils a Service to Announce Where Users Are
“Location gives marketers a great way to target customers,” said Debra Williamson, an analyst with eMarketer. “The whole idea is to reach people at the point of decision before they have to clip a coupon or perform a search.”
8/17: Bloomberg - Yahoo Search Engine Gains Market Share, Google Drops
The U.S. search-ad market may grow 16 percent this year while the overall online advertising market expands 11 percent, according to estimates by eMarketer Inc. in New York.
8/17: Los Angeles Times - U.S. advertising on social networks surges 20% to $1.68 billion, half of it on Facebook
U.S. advertising is expected to increase 20% over last year to $1.68 billion, up from December's forecast of $1.3 billion, according to a study by digital research group eMarketer. "That's primarily due to the strong performance of Facebook and somewhat due to the fact that we started adding Twitter to our analysis," said Debra Aho Williamson, an analyst.
8/17: Bloomberg Businessweek - The Young and Successful Job Search
Almost 60 percent of companies have hired a candidate found through social networks, according to eMarketer, a New York-based marketing research company.
8/17: DMA - Ad sales to rise by 29% on social media websites
Data from eMarketer found that spending on sites such as Facebook and MySpace will grow by $4.36 billion (£2.72 billion). This figure is up from around $3.3 billion this year. Furthermore, the growth predicted on social media sites is almost triple the 11 per cent rise which is estimated for all online marketing ads next year. Debra Aho Williamson, senior analyst at eMarketer, said: "They [brands] are looking at Facebook's 500 million active users worldwide, and they're saying, 'I need to be there, that's a heck of a lot of people'."
8/17: MediaPost - Marin Delivers On Facebook Keyword Targeting Tool
Advertisers will spend $1.28 billion worldwide this year to reach Facebook's more than 500 million users, according to new research by eMarketer. Debra Aho Williamson, an analyst for the research firm, points to Facebook's self-serve ad system to the company's success.
8/16: All Facebook - Facebook’s Ad Revenue To Surpass $1.2 Billion This Year
A new report from eMarketer yesterday suggests that over $1.2 billion will be spent on advertising on Facebook. That spending accounts for the vast majority of the $1.68 billion that will be spent on advertising across all social networks.
8/16: All Things Digital - Social-Network Ad Spending Starting to Add Up
In the U.S. market, eMarketer said, Facebook will get about half those ad dollars, with MySpace’s take continuing to drop and Twitter’s poised to take off if it can show its “resonance” model of measuring advertising effectiveness works.
8/16: Mashable - Advertisers to Spend $1.7 Billion on Social Networks in 2010
The latest numbers from eMarketer project that advertisers will spend nearly $1.7 billion in the U.S. on social networking sites in 2010. Worldwide, spending will hit $3.3 billion according to the report.
8/16: Bloomberg - Social-Website Ad Sales to Rise 29% Next Year, eMarketer Says
Facebook Inc. and rival operators of social-networking websites will see advertising sales rise 29 percent next year as marketers become increasingly drawn to their audiences, according to an estimate from eMarketer Inc. Ad spending on social sites will grow to $4.26 billion from an estimated $3.3 billion this year, Debra Aho Williamson, a senior analyst at the New York digital advertising research firm, said in an interview.
8/16: Wall Street Journal - Apple's Ad Service Off to Bumpy Start
Revenue from ads sold on cellphones in the U.S. is expected to increase by 43% to $593 million in 2010, up from $416 million in 2009, according to research firm eMarketer.
8/15: New York Times - Accounts, People and Miscellany
The lead Facebook enjoys over MySpace in advertising revenue will increase, according to a forecast from eMarketer, New York. Worldwide ad spending on Facebook last year totaled $665 million compared with $347 million on MySpace, eMarketer reported, and the figures for 2010 will be $1.3 billion and $297 million, respectively.
8/13: BtoB - eMarketer: Facebook ad revenue to double this year
Facebook is projected to tally worldwide advertising sales this year of $1.28 billion, almost double the estimated $665 million the company logged last year, according to a new forecast by marketing and media research company eMarketer.
8/13: Fast Company - Facebook Ads Expected to Top $1.2 Billion This Year
This year, eMarketer predicts Facebook will net $835 million in the U.S. alone, with a whopping $1.29 billion worldwide. Says an eMarketer analyst: Brand advertisers are making Facebook a core buy. Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer.
8/13: The Guardian - Ad revenue at Facebook expected to pass £1bn next year
"Brand advertisers are making Facebook a core buy," said Debra Aho Williamson, a senior analyst at eMarketer. "Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer."
8/12: Wall Street Journal - UPDATE: Facebook Seen Pulling In More Than $1 Bln In Sales
Online social-networking service Facebook Inc., which recently said it topped 500 million users, will pull in an estimated $1.28 billion in advertising spending this year, according to a report published Thursday by eMarketer.
8/12: AFP - Advertisers flocking to Facebook: eMarketer
"Brand advertisers are making Facebook a core buy," said eMarketer senior analyst Debra Aho Williamson. "Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer."
8/12: TechCrunch - eMarketer: Ad Sales On Facebook To Reach $1.3B In 2010; MySpace Sales To Plummet
According to the latest research from eMarketer, advertisers will spend $1.28 billion worldwide to reach Facebook’s 500 million users compared to $665 million in ad revenue in 2009.
8/12: MarketWatch - Facebook's 2010 ad sales to approach $1.3 bln: eMarketer
The eMarketer report noted that Facebook could see $835 million in advertising revenue in the U.S. alone this year, "within shouting distance" of the firm's forecast for U.S. advertising revenue at publicly traded AOL Inc.
8/12: MediaPost - Facebook Ad Revenue To Reach $1.28B This Year
Ad spending on Facebook will double to $1.28 billion worldwide in 2010, according to a new forecast by eMarketer.
8/12: San Francisco Business Times - Report: Facebook ads to hit nearly $1.3B
Facebook Inc. will collect almost $1.3 billion in advertising revenue this year, and more than half of that will come from companies using the social network's automated online self service tools, according to a new report from eMarketer.
8/12: Advertising Age - eMarketer: Facebook Ad Sales to Hit $1.2 Billion This Year
"We believe it accounted for about half of all ad spending on Facebook," eMarketer senior analyst Debra Aho Williamson said. "It's really become a tremendous business for the company. We didn't account for the size of that business last year in our estimate, but we found that it's become a great tool for direct-marketing advertisers."
8/12: New York Magazine - MySpace Aims to Redefine Itself ... by Mimicking Facebook
"MySpace and Facebook really aren't even competing in the same category any more," eMarketer analyst Debra Aho Williamson said. "Which is good. For MySpace to be successful they need to carve out their own place."
8/11: MediaPost - Is Google Playing Games?
Research firm eMarketer expects marketers will spend $220 million worldwide to advertise in social games and social applications in 2010, rising to $293 million in 2011. These figures do not include ads within mobile applications.
8/11: Associated Press - MySpace to revamp site in aim to simplify
eMarketer analyst Debra Aho Williamson called the redesign smart, a clear departure from the MySpace of old that was a "cluttered, messy catchall." "Do I wish it happened sooner? Yes," she said.
8/11: MediaPost - Twitter Adopts Deceased Policy And Fast Follow
Debra Aho Williamson, eMarketer senior analyst, believes that social sites will begin to offer a variety of services related to deceased members and users. As the number of people tapping into social networks continues to grow, it is inevitable that a certain percentage will pass away each year, she says.
8/9: DMNews - Preparing for 'do-not-track' legislation
Global online advertising spending will reach $61.8 billion by the end of this year, a 2% increase from 2009, according to data released July 28 by eMarketer. The research aggregator also predicted that online ad spending will rise to $96.8 billion by 2014, growing at an 11.9% compound annual rate. The Internet's share of total global ad spending will also reach 17.2% by 2014, according to eMarketer.
8/8: Bloomberg Businessweek - ASq: Microsoft, Yahoo Let Users Choose Ads
Online advertising is expected to rise 12 percent this year, to $61.8 billion worldwide, from $55.2 billion in 2009, according to New York-based researcher eMarketer. Although text ads on search pages such as Google or Microsoft's Bing remain the dominant form of online advertising, video ads are growing fast, eMarketer says.
8/6: Wall Street Journal - Newest Cellphone Ads Crave Entire Screen
U.S. mobile display-ad spendin
8/5: MediaBizBloggers - U.S. Latinos Online: A Driving Force
The IAB Hispanic Research Working Group reviewed all of these sources and determined that eMarketer had the most accurate and reliable number. Firstly, because they are an aggregator of sources. Secondly, it is a stable number since projections are done on an annual basis rather than on a monthly basis which can wildly fluctuate.
8/5: Mediabistro - Thursday Morning Stir
-eMarketer: Just 16 percent of brand tweets engage others as compared to 43 percent of consumers'.
8/5: MediaPost - All Interactive Youth Marketing Will Soon Be Location-Based
Most marketers are shocked to learn that despite the industry mystique with iPhone apps, only 12% of all consumers under 24 actually even own an iPhone, according to a recent eMarketer study and less than a third own any type of smartphone.
8/4: Bloomberg Businessweek - Facebook Advertisers Boost Spending 10-Fold, COO Says
Spending on display advertising is expected to rise 13 percent to $8.56 billion in the U.S. this year, after a 4.5 percent gain in 2009, according to eMarketer Inc.
8/4: Wall Street Journal - AOL Swings To 2Q Loss, Hurt By $1.41B Write-Down
U.S. online advertising spending grew an estimated 11.4% in the second quarter over the same period in 2009, reaching $6.05 billion, according to eMarketer. Overall, US online advertising is expected to grow 10.8% this year to $25.1 billion.
8/4: Reuters - AOL posts loss on Bebo charge, revenue drops
U.S. online advertising spending in the second quarter is estimated to have grown 11.4 percent from a year ago, according to analytics company eMarketer.
8/4: ClickZ - Small Business Gets Social
Matt pointed to an eMarketer study on the use of social media in building business: compared with the use of social media by big and mid-sized brands, of whom 28 percent and 36 percent, respectively, reported using social media for customer acquisition, an impressive 44 percent of the small businesses surveyed reported using social media to attract new customers.
8/3: Mediaweek - Report: Mobile Video Advertising Set to Take Off
Revenue tied to mobile video is expected to nearly triple from 2009 to 2014—jumping from just $436 million to $1.34 billion, acccording to eMarketer. In 2010 alone, mobile video revenue should reach $548 million, per eMarketer, which predicts that the universe of mobile video viewers in the U.S. will approach 24 million this year.
7/30: MediaPost - Young Latinos Lag In Mobile Use, But Boast Big Buying Power
While Hispanics index somewhat lower in mobile use than non-Hispanic whites, a separate study from eMarketer suggests that Hispanics are more likely to use mobile devices to research and buy products and services. 32% of Hispanics who own mobile devices would use them to compare prices, versus 23% of non-Hispanic whites.
7/30: Crain's New York Business - Social media-focused ad firms look to hire
Social networking advertising dollars will increase by 11.2% to $1.4 billion by the end of the year, and eMarketer predicts an additional 7.7% growth by the end of next year. Because of this, more startups are developing to help redefine social media.
7/30: Adweek - Vevo Climbs Web Video Charts
This year, two-thirds of U.S. Internet users, or 147.5 million people, will watch some form of online video content at least once per month, according to eMarketer. By 2014, the number of U.S. online video viewers will represent 77 percent of Internet users, or 193.1 million people, according to eMarketer's forecasts.
7/29: Fortune - Google: The search party is over
"Facebook has got Google in its sights," says Debra Aho Williamson, a senior analyst with eMarketer. "Advertisers get the best of both worlds -- a mass audience but also the ability to target more than anyone else. Who are the advertisers? In a lot of cases, they're Google's advertisers."
7/29: San Francisco Chronicle - Google looks to expand with acquisitions
Total spending will reach $61.8 billion this year and is set to increase between 10.6 and 15 percent over the next four years, according to eMarketer.
7/28: Bloomberg Businessweek - Global online ad spending to rise 12 pct in 2010
eMarketer expects online ad spending to rise to $96.8 billion in 2014, with an 11.9 percent compounded annual rate of increase.
7/28: MediaPost - Full Length Shows: Shifting the Dynamics of Online Video Viewing
According to a recent report issued by eMarketer, 33% of online adults in the United States, or 58.9 million people, will watch full-length television shows online this year on a monthly basis. Among adults who already watch video regularly online, the rate is 50%.
7/28: Wall Street Journal - eMarketer Sees Global Internet Ad Spending Up 12% This Year
Research group eMarketer also forecast that online ad spending will leap to $96.8 billion by 2014, growing at an annual rate of 11.9% despite the slow, uneven and fragile global economic recovery.
7/26: DMNews - Holding companies go social
Paul Verna, senior analyst at market research firm eMarketer, said the marketing industry is seeing more partnerships among agencies and service providers than in the past. Part of the reason that holding companies are creating these units is to formalize their social media expertise, which is still a fairly new part of the integrated marketing tool kit.
7/26: Los Angeles Times - Hulu's sharp decline in viewership underscores inconsistency in measuring size of online audience
The stakes for getting it right have never been higher. Advertisers are expected to spend $25.1 billion this year in online advertising in the U.S. alone, according to researcher eMarketer.
7/25: Newsweek - Arianna’s Answer
A recent report by eMarketer, a leading researcher of Internet media, says online ad spending will grow more than 10 percent per year over the next few years, approaching $100 billion by 2014. That will still represent only 17 percent of all advertising spending.
7/22: MediaPost - Free Mobile Phone And Search For All (Not)
The mobile ad market in the U.S. will reach $593 million this year, according to eMarketer estimates. The firm suggests location-based ads have the highest response rates, though few mobile users have seen them yet.
7/21: San Francisco Chronicle - Facebook now has 500 million active members
According to research firm eMarketer, online advertising has also shifted to Facebook -- worldwide online ad spending increased 39 percent to $605 million for Facebook from 2009 to 2010, even as spending on MySpace declined 21 percent to $385 million.
7/21: Bloomberg - Yahoo Drops After Second-Quarter Sales Miss Estimates
That’s made it harder to tap one of the most profitable and fast-growing sources of online advertising. U.S. spending on search-based ads should climb 16 percent this year, while the online market overall will grow 11 percent, according to research firm eMarketer Inc. in New York.
7/20: Bloomberg - Yahoo Revenue Falls Short of Estimates; Shares Drop
U.S. online advertising is rebounding. The market should expand 11 percent this year after declining 3.4 percent last year, according to eMarketer Inc. in New York.
7/20: MediaPost - Expert Notes Few Marketers Do Social Media Well
Marketers spent $65.2 billion on Internet advertising in 2008, and Geoff Ramsey, co-founder of research firm eMarketer, told the Association of National Advertisers' Social Media conference attendees last week that while that number is going to grow dramatically in coming years, many marketers don't know how to include social media in the mix.
7/18: Wall Street Journal - Social Media Draws a Crowd
Ad spending on social networks world-wide is expected to rise 14% this year to $2.5 billion, according to research firm eMarketer.
7/16: Wall Street Journal - ISuppli Sees 80% Of Cellphones Using GPS By End Of 2011
Companies' spending on mobile-device advertising is expected to grow to more than $1.5 billion by 2013 from $416 million last year, according to eMarketer, which tracks Internet marketing trends.
7/16: MediaPost - Google, Omnicom Partnership Redefines Digital Advertising
Potentially explosive privacy issues remain a deterrent to increased digital spending by many U.S. companies, according to eMarketer analyst David Hallerman.
7/16: Wall Street Journal - Ads Buoy Google; Profit Disappoints
U.S. advertising revenues for Internet companies are expected to grow about 11% this year to $25.1 billion, after shrinking 3.4% last year, according to research firm eMarketer.
7/16: Bloomberg Businessweek - Google Declines as Research, Marketing Crimp Profit
Search-based online ad spending will rise 16 percent this year, then decelerate to 8.6 percent in 2011, according to eMarketer Inc. of New York.
7/15: MediaPost - Google Search Still Bringing In The Bucks
The vast majority of Google's revenue growth comes from search, but there's lots of room to expand, especially as search text-and-pictures come together on PC and mobile, according to David Hallerman, senior analyst at eMarketer. "That growth is still a one-sided deal, even with mobile revenue, which is mainly search," he says.
7/15: Bloomberg Businessweek - Google Reports Profit That Misses Analysts’ Estimates
Search-based online ad spending will rise 16 percent this year and decelerate to 8.6 percent in 2011, according to eMarketer Inc. of New York.
7/14: Wall Street Journal - Advertising in the New Online World
The online ad world is growing strongly, with research house eMarketer forecasting the U.S. market will grow from $1 billion this year to $7 billion in 2014.
7/12: Bloomberg - Baidu Emerges as Winner After Google Ends Conflict With China
China had 384 million Internet users at the end of 2009, the government estimates, more than the U.S. population. That may grow to 840 million by 2013, according to eMarketer Inc.
7/9: Bloomberg Businessweek - Google Wins License Renewal in China After Modifying Website
China had 384 million Internet users at the end of 2009, the government estimates. That’s more than the total U.S. population. The number may grow to 840 million by 2013, according to eMarketer Inc. in New York.
7/9: MediaPost - YouTube Leanback Foundation For Google TV Remote
David Hallerman, senior analyst at research firm eMarketer, says that along with the content, the Leanback feature needs to improve. "Let's remember the feature is still in beta, but the question is really how much do people want that lean back experience online," he says.
7/6: Bloomberg Businessweek - Apple Studies User Downloads to Hone Mobile Ads, Take on Google
At stake is leadership in mobile ads, forecast by eMarketer Inc. to almost triple to $1.56 billion in 2013.
7/2: MediaPost - Internet Giants Haven't Cracked Digital Ad Code
One-third of adult Internet users view full-length TV shows online monthly, according to eMarketer.
7/2: Wall Street Journal - Apple Lets Google Sell Targeted Ads
Revenue from ads sold on cellphones in the U.S. is expected to increase by 43% to $593 million in 2010, up from $416 million in 2009, according to research firm eMarketer. By 2013, it is expected to reach $1.56 billion.
6/30: Bloomberg Businessweek - Google’s China Plan May Stoke Exodus to Baidu, Clients Say
China had 384 million Internet users at the end of 2009, the government estimates. That’s more than the total U.S. population. The number may grow to 840 million, or 61 percent of China’s population, by 2013, according to eMarketer Inc. in New York.
6/30: MediaPost - Behavioral Targeting With A Social Twist
David Hallerman, senior analyst at eMarketer, tells me about a brand that's designing a campaign where consumers sign up to earn points and discounts for providing information about themselves. This will allow the company to serve up ads to the consumers. Think of it as a rewards card where you allow the brand to target you an ad and earn points for discounts on products.
6/30: Bloomberg Businessweek - Google Awaits Fate in China as License Deadline Looms
China had 384 million Internet users at the end of 2009, the government estimates. That’s more than the total U.S. population. The number may grow to 840 million, or 61 percent of the Chinese population, by 2013, according to eMarketer Inc. in New York.
6/30: Associated Press - Hulu launches $10 video subscription service
"There'll be some pushback if there's the exact same number of ads, free or paid," said eMarketer senior analyst David Hallerman.
6/30: Los Angeles Times - Google to stop redirecting users in China to uncensored site
Research firm eMarketer estimates that there are 518 million Internet users in China, about 38.9% of the population. By 2013, the number of Internet users in China is expected to reach 900 million. That points to a market with huge potential: Spending on online advertising in China is expected to reach $3.8 billion this year, up 36% from last year, eMarketer said.
6/29: Bloomberg Businessweek - Google May Lose China Permit on Government Objections
China had 384 million Internet users at the end of 2009, the government estimates. That’s more than the total U.S. population. The number may grow to 840 million, or 61 percent of the Chinese population, by 2013, according to eMarketer Inc. in New York.
6/29: CNNMoney - Loopt knows where you are - and tells everyone
Noah Elkin, mobile analyst at eMarketer, says there's likely room for only two or three sizable location apps -- and contenders will need the amp up the creativity if they want to rise to the top. "Loopt is one of the older apps, but it hasn't been in the news all that much," Elkin says. "Foursquare has added content partners, while Gowalla has ad partners. That sense of being different is the key to galvanizing the space."
6/29: Brandweek - With Redesign, Mapquest Charts New Course
Indeed, the mobile mapping landscape got a "boost" when Google added free, turn-by-turn navigation features at the start of the year and Nokia followed with its similar Ovi Maps product, said eMarketer analyst Noah Elkin.
6/27: Adweek - Clash of Titans: Apple vs. Google
Even though it might look like everybody and his uncle has a smartphone, the truth is that less than a third of Americans (30.6 percent) are mobile Web users, according to eMarketer. So while brands like the idea of wireless marketing -- nearly 65 percent said they plan to invest in mobile apps this year, also per eMarketer -- they have reasons to be wary, too.
6/23: Los Angeles Times - Judge rules against Viacom in copyright suit against YouTube
The digital media research firm eMarketer estimated that advertising revenue generated by online video would increase 48% this year to $1.5 billion. The firm also predicted that more than 147million people will watch online videos this year, up from 121 million viewers in 2008.
6/23: San Francisco Chronicle - Apple on Pace for 1 Million IPhone Sales Today
The iOS 4 operating system includes an advertising platform called iAd. Through it, Apple will attempt to grab a piece of the mobile-ad market projected by eMarketer Inc. to reach $1.56 billion in 2013, from $593 million this year. Apple also sold more than 3 million iPad tablet computers since its April debut.
6/21: Advertising Age - Butter Acquisition to Spread Mobile Marketing Consolidation
The industry has grown up in a segmented, siloed way, said eMarketer analyst Noah Elkin, but the walls are coming down. "As each area starts to bleed into each other, the smarter companies have seen the writing on the wall: We have a good business today, but we need to start thinking about tomorrow," he said.
6/21: San Francisco Chronicle - What Is Your Facebook Data Worth?
"It offers the kind of targeting that marketers have been looking for for years," says Debra Aho Williamson, senior analyst for eMarketer.
6/20: New York Times - News From the Advertising Industry
Online advertising spending in the United States is expected to grow steadily to reach 20.3 percent of total media ad spending in 2014, according to a forecast by eMarketer, compared with 12.2 percent in 2008.
6/18: Associated Press - Co-president Hirschhorn to leave MySpace
eMarketer senior analyst Debra Aho Williamson said that News Corp. must be contemplating MySpace's very existence in light of Facebook's dominance. She said it may yet find its niche, less as a place to share personal information and more as a place to listen to free music, play games and find out about movies and other content.
6/18: Wall Street Journal - MySpace Says Co-President Jason Hirschhorn to Leave
According to research firm eMarketer, MySpace's advertising revenue is expected to fall to $360 million this year, from $465 million in 2009. In contrast, Facebook is expected to generate $450 million this year in ad revenue.
6/16: Mediaweek - Web Ad Spend to Surge by 10.8% in ’10, eMarketer
Online advertising spending will surge by 10.8 percent in 2010 to $25.1 billion, according to a new report released by the digital researcher eMarketer.
6/15: MediaPost - Brain Gain: Eyeblaster Rebrands As MediaMind
The partners pointed to recent research from eMarketer, which showed that in North America, expandable banners had only a 0.3% click-through rate, but show a 7.1% "dwell rate" -- or the percentage of users exposed to an ad who interact with it with their cursors -- and an average user "dwell time" of more than 45 seconds.
6/14: New York Times - Glucosamine and Chondroitin, Drinks to Unlimber With
And 46 percent of boomers were on a social media network in 2009, up from 30 percent in 2007, according to eMarketer, a research firm.
6/14: MediaPost - One-Third of Internet Users Watching Web TV
A third of adult U.S. Internet users will watch full-length television shows online this year on a monthly basis, according to new data from market research firm eMarketer.
6/10: NY Daily News - Google's AdMob accuses Apple of trying to monopolize mobile ad market with its newest rules
It's unclear whether Apple will enforce the restrictions on how the ad data can be shared, said Noah Elkin, an analyst for eMarketer, a research firm. "I think what we have here is two companies sparring for control of what is potentially a very big advertising market," Elkin said.
6/10: Wall Street Journal - Apple's Next Disruption: Advertising
Estimates from eMarketer put mobile advertising at $593 million this year, compared with about $25 billion for total online advertising.
6/10: Wall Street Journal - Google Blasts Apple's New iPhone Advertising Terms >GOOG AAPL
Industry tracker eMarketer says the mobile advertising market will reach $593 million in 2010 before almost tripling to almost $1.6 billion in 2013.
6/10: Wall Street Journal - Google Blasts Apple on Ad Rules
Revenue from ads sold on cellphones in the U.S. is expected to reach $593 million in 2010, up from $416 million in 2009, according to eMarketer, a research firm.
6/9: Associated Press - Google's AdMob attacks Apple's new mobile ad rules
It's unclear whether Apple will enforce the restrictions on how the ad data can be shared, said Noah Elkin, an analyst for eMarketer, a research firm. "I think what we have here is two companies sparring for control of what is potentially a very big advertising market," Elkin said.
6/8: MarketWatch - A World Cup with great online potential (even in the U.S.)
This analysis by emarketer, an online market analysis firm, suggests there could be a huge increase in online access to the World Cup this summer, including video streaming and other Internet access. The logic seems, well, impeccable.
6/8: Bloomberg Businessweek - Build Two Brands in Your Blog and Social Networks
Did you know that 71 percent of bloggers who post for a business have created greater visibility for their companies? That statistic, courtesy of New York-based research firm eMarketer, means your blog visitors could turn into customers, whether or not you're in the sales department.
6/7: MediaPost - Four On The Floor: iPhone Upgrade Doesn't Disappoint, Feeds Mounting iAd Hype
Taken together, the new features in the iPhone 4 add up to a substantial advance for the Apple device, according to Noah Elkin, a senior analyst at eMarketer. "This seems to be a more significant step forward than the 3GS was to the 3G," he said.
6/7: Wall Street Journal - Apple Could Jump-Start Mobile Advertising, Challenge Old Media
"For something that hasn't been in the market and is unproven, that's a lot of money," said Noah Elkin, senior analyst with eMarketer. "By getting behind mobile advertising in this way, Apple could create a rising-tide situation that will give the business a lot of momentum."
6/7: MediaPost - MySpace Names Veoh Founder Shapiro New CTO
Recently, eMarketer predicted that ad spending at MySpace would fall 21% this year to $385 million worldwide.
6/3: StrategyEye - FEATURE: The threat of mobile VoIP
"The advent of Skype and others that have copied it have driven down the costs of global telephony," says eMarketer analyst Noah Elkin. "In [the US], there's basically no money in landline communications any more. You're starting to see on a global scale the same downward pricing pressure as a result of Skype and others that have followed it."
6/3: ClickZ - Moving at the Speed of Your Sales Channel
Recent data from eMarketer shows that 42 percent of marketing executives are increasing their social media budgets for 2010, while 24 percent are increasing their mobile media budgets...most likely because of the cost-effectiveness of these marketing channels.
6/2: All Facebook - Facebook’s Advertiser Base Increases 400%
Companies should keep a close eye on user growth numbers in coming months, eMarketer’s Williamson said. Users might decide to hide some personal information used by advertisers to target customers, she said.
6/2: Bloomberg Businessweek - Facebook Sees Fourfold Jump in Number of Advertisers Since 2009
Even as companies ramp up spending, privacy challenges threaten to curb advertiser interest if it leads to a slowdown in Facebook’s user growth, said Debra Aho Williamson, an analyst at market-research firm eMarketer Inc. in Seattle.
6/1: Wall Street Journal - Buoyed by a Digital Wave
Meanwhile, digital-ad revenues were stable. In 2011 they are expected to grow 12% from this year to $61.85 billion, according to market researcher eMarketer.
5/27: San Francisco Chronicle - Will Facebook privacy move appease its foes?
"You don't want government regulation coming into a business," said Debra Aho Williamson, senior analyst for eMarketer Inc., an Internet research firm. "They realized they had to be proactive. If they didn't, they would have been perceived among lawmakers as not caring, and you don't want to have that."
5/26: Bloomberg Businessweek - Facebook adjusts privacy controls after complaints
"Facebook wants to be the social center of the Web, and any social interaction that takes place on the Web they want to be in control of," said Debra Aho Williamson, a senior analyst at research firm eMarketer. "If its plan succeeds, that could be a big problem. They will have access to too much information."
5/26: Associated Press - Facebook adjusts privacy controls after complaints
"Facebook wants to be the social center of the Web, and any social interaction that takes place on the Web they want to be in control of," said Debra Aho Williamson, a senior analyst at research firm eMarketer. "If its plan succeeds, that could be a big problem. They will have access to too much information."
5/25: ADWEEK - Products Primed on Social Launch Pad
Debra Aho Williamson, a senior analyst at eMarketer, is skeptical. “I absolutely believe the kind of feedback people are getting for free from social media is extremely valuable, but could it replace test marketing of a product? That, I’m not so sure about,” she said.
5/25: Bloomberg Businessweek - Apple Mobile-Ad Price Premium Threatened as Google Buys AdMob
“You see Android increasing at a much faster rate,” said Noah Elkin, a senior analyst with eMarketer Inc. in New York. “Apple has a very attractive audience. But they don’t have scale.”
5/22: Associated Press - FTC clears Google purchase of mobile ad service
Research firm eMarketer projects that U.S. spending on mobile advertising will reach $1.56 billion in 2013, up from $593 million this year and $320 million in 2008. By comparison, the firm projects U.S. spending on online advertising delivered to laptops and desktops will surpass $33 billion by 2013, up from a projected $25.1 billion this year.
5/22: Wall Street Journal - FTC Clears Google's Purchase of AdMob
Last year, companies spent $416 million advertising on mobile devices, according to eMarketer, which tracks Internet marketing trends. That is projected to grow to more than $1.5 billion by 2013, according to eMarketer.
5/20: The Business Insider - Google TV: What Does It Mean for Advertisers?
"One thing Google has over other interactive TV methods is that pre-existing connection on a large scale with advertisers and agencies," said David Hallerman, senior analyst at eMarketer.
5/20: MediaBistro - Thursday Odds and Ends
eMarketer: Online ad spending to jump 11 percent this year.
5/19: MediaPost - Content is King -- Sort Of
On the digital side, the online video landscape is white hot. Every conversation I have with agencies and clients revolves around it. In fact, eMarketer just released a survey noting that most agencies believe online video is more effective than other ads.
5/19: Advertising Age - Facebook Shopping Mall Snares a $1.5 Million Investment
"Any large retailer is going to have their own systems for conducting e-commerce," said Debra Aho Williamson, eMarketer senior analyst on Facebook. "It has to sync. It can't be yet another layer on top of what they already have implemented."
5/17: MediaPost - Looking To Energize Its Brand, MySpace Adds SVP of Marketing
eMarketer, meanwhile, recently predicted that ad spending at MySpace would fall 21% this year to $385 million worldwide.
5/16: New York Times - Accounts, People and Miscellany
eMarketer, New York, revised upward its prediction for online advertising spending this year in the United States. The new forecast is for a total of $25.1 billion, up 10.8 percent from 2009, compared with the previous forecast of a total of $23.6 billion, up 5.5 percent from 2009.
5/13: DMNews - Internet ad revenue jumps 7.5% in Q1: IAB
eMarketer previously predicted that online advertising spending in the US would reach $23.6 billion, an increase of 5.5% from last year. The firm now forecasts online ad spending for 2010 will hit $25.1 billion, a 10.8% growth rate from 2009. David Hallerman, senior analyst at eMarketer, said continuing economic instability is driving money online because of its measurability and its low cost.
5/13: Associated Press - Online ad sales rose 7 percent to $5.9B in 1Q
On Thursday, eMarketer revised its forecast for 2010 to reflect faster growth. It now predicts online ad revenue will reach $25.1 billion this year, up 10.8 percent from 2009. The previous forecast, made in December, had revenue growing by just 5.5 percent to $23.6 billion. eMarketer's revision, however, reflected its belief that the economy will remain soft.
5/12: StrategyEye - Google and Verizon to develop a tablet
"Verizon make no secret they would like to have the iPhone, but they're not holding out and waiting," says eMarketer analyst Noah Elkin. "They are hedging their bets against the possibility that the iPhone or the iPad don't come to Verizon this year or next year. They are making sure they still have the types of devices consumers want."
5/12: ClickZ - Social Media for Business (to Business)
Running down that list, eMarketer's data on the use of B2B isn't surprising: 81 percent of the B2B companies using social media maintain a presence on social media sites, versus 67 percent of the B2C companies surveyed.
5/10: Wall Street Journal - Are Mobile Ads the Next Big Thing? Maybe Not
In the U.S., mobile advertising accounted for $416 million in spending in 2009 — compared with $22.4 billion in overall online advertising, according to market-research firm eMarketer. The firm had predicted that mobile-ad spending would hit $760 million in 2009, the Journal’s Jessica Vascellaro and Emily Steel wrote earlier this year.
5/10: MediaPost - Google Continues Android Climb As I/O Conference Approaches
Android OS ended the quarter with 28% market share, up from 20% sequentially, according to The NPD Group. Expect that to continue, says eMarketer senior analyst Noah Elkin. There's one iPhone, but there are many Android handsets coming to market.
5/5: Advertising Age - Google Wins Industry Support for AdMob Deal
Mobile advertising in 2009 represents less than $1 billion in spending vs. almost $25 billion online, according to eMarketer.
5/4: Bloomberg Businessweek - Google’s YouTube Boosts Display Advertisers 10-Fold
Spending on the major categories of display, which includes banner ads and video, may rise 9 percent to $7.92 billion this year, according to eMarketer Inc. in New York. Search advertising may rise 5.9 percent to $11.42 billion.
5/4: Wall Street Journal - FTC Focus On Google Ad Deal Too Narrow, Say Sources
Spending on mobile-advertising in the U.S. last year was about $416 million, according to eMarketer, compared with more than $22 billion for online advertising.
5/3: DMNews - Social media evolves past push campaigns
According to eMarketer, just 16% of business-to-business companies track their social media efforts.
5/3: Adweek - Jury's Still Out on AOL's Future
“That’s a pretty glaring lag,” said David Hallerman, senior analyst, eMarketer, who also pointed out that AOL’s revenue decline had actually been more pronounced in previous quarters, indicating that things may be improving. “I’d say the jury is entirely out on AOL.”
4/28: ClickZ - Video Display Ads Deliver Motion Plus Relevance
eMarketer predicts video ad spending to increase at a rate of 40 percent per year, while banner advertising will grow at only 4 percent per year.
4/28: MediaPost - Marketing In The Moment
eMarketer recently published data stating that there are more than 250 million people online in the U.S. alone. With the world buzzing 24/7, the surfacing reality is that a brand that is not interacting fluidly, or lacks in-the-moment presence, might as well not exist.
4/28: Bloomberg Businessweek - Android Group Shows Cracks as Partners Seek Options
Sales from mobile ads in the U.S. will more than triple to $1.56 billion by 2013 from the end of last year, according to New York-based research firm eMarketer Inc.
4/27: Los Angeles Times - Four senators ask Facebook to make privacy fixes to new features
They gamble on the fact that many people don't pay attention to or care about Facebook's end game," eMarketer analyst Debra Aho Williamson said. "Facebook is pushing toward a future where they hope there will be fewer controls people want to put on their privacy."
4/26: Advertising Age - Do You Know the ABCs of DSPs? Agency-Relations Teams Pitch In
Moderator Geoff Ramsey, CEO of eMarketer, interrupted the chatter, noticing the glazed eyes of the agency-exec-filled audience: "Does everyone know what we're talking about?"
4/26: DMNews - North Carolina offers e-commerce merchants sales tax deal
E-commerce retail sales will jump 12.7% in 2010, according to a forecast released last month by eMarketer.
4/26: San Francisco Chronicle - Facebook's new features raise privacy concerns
"Facebook wants to be the center of the social Web," said Debra Aho Williamson, senior analyst for the research firm eMarketer Inc. Whether the company succeeds, "we're going to have to wait and see," she said. "
4/23: NASDAQ - New study to track mobile-phone health effects
The number of global cell-phone users is growing rapidly: Business intelligence firm eMarketer estimates that there will be more than 1.3 billion mobile users in China by 2014.
4/22: Associated Press - Facebook widens reach to tailor broader Web
In the U.S., research firm eMarketer expects companies to spend $23.6 billion on online ads this year, with 5.5 percent of it going to social networks, up from 5 percent in 2008.
4/21: MediaPost - ShareThis Unveils Display Ad Targeting Platform
eMarketer Analyst Paul Verna believes the future of online advertising ties together social and search. "We will see more companies play off the social interaction and tap into that advertising pool," he says.
4/21: CNBC - Retailers Get Social With Their Customers
The social media landscape is really “the wild west,” says Jeffrey Grau, a retail analyst with eMarketer, a research-and-trend analysis firm on digital marketing and media. “Right now, retailers are considered a success if they’re building a fan base and engaging consumers.”
4/20: Portfolio.com - Turf Warfare
Noah Elkin, a mobile advertising analyst with eMarketer in New York, said the companies’ technologies share similar approaches, and Apple may have an advantage since its software will be built into the iPhone and iPad operating systems. But it won’t have an exclusive hold.
4/19: Alister and Paine - eMarketing Insight from Geoff Ramsey
Geoff shared a little of his insider knowledge to boil down a few points that every smart business owner should be following as we transition into an entirely digital marketing world.
4/15: Wall Street Journal - Marketers Watch as Friends Interact Online
Advertisers say the new wave of social-networking targeting is registering impressive results.
4/14: Forbes - Blogging: The Perfect Stay-At-Home Career?
Even more astonishing: eMarketer estimates advertising on blogs will reach an all-time high of $746 million by 2012.
4/8: Wall Street Journal - Online Ads Show Signs of Pickup
Several forecasters predict that online ad spending will experience double-digit growth this year and continue to take share from traditional media, like print and TV. Online ad spending will grow 5.5% this year to $23.6 billion, according to research firm eMarketer.
4/8: Los Angeles Times - Apple launches ad system for mobile devices in race with Google
Spending on mobile advertising in the U.S. last year was about $416 million, and it is expected to climb to more than $1.5 billion by 2013, according to research firm eMarketer. Online advertising generated $24 billion last year, the firm said.
4/6: All Facebook - Report: Majority Of Facebook Users Spending More Time On Site
According to an eMarketer report published yesterday, between Twitter, Facebook, and MySpace users, Facebook users are most likely to return to the site with an increasing frequency over time.
4/4: Media Buyer Planner - M&A’s Are Up, Morning News Shows Are Down, iPad’s Name Is Boring
After two years of subpar growth, eMarketer predicts that the U.S. retail ecommerce market (excluding travel) will jump nearly 13% in 2010, to more than $152 billion, compared to 2009.
4/1: Search Engine Land - Build Out Your PPC Toolbox With Non-PPC Tools
eMarketer, these smart guys pull in research from around the world and cover not just search, but other online marketing channels.
4/1: Wall Street Journal - IPad to Launch With Payload of Ads
Spending on mobile ads in the U.S. reached just $416 million in 2009—up from $320 million in 2008—according to market-research firm eMarketer.
3/29: Retail Solutions Online - Communicating With Impact: Engaging Subscribers Using Video
In 2009, online video advertising is projected to grow 45 percent to $850M, according to eMarketer's latest forecast.
3/26: CNET - Google sharing mobile ad cash with partners?
That's what Google argues every time someone complains about its pending acquisition of AdMob: in defending the AdMob deal, Google cites statistics from eMarketer pegging overall 2009 mobile advertising revenue at $416 million.
4/1: Fast Company - How Adam Carolla Became a Podcast Superstar
Analysts at eMarketer predict that U.S. podcast listenership will approach 38 million by 2013, more than double 2008's audience. Meanwhile, traditional media has mostly used podcasting to repurpose preexisting TV and radio content -- the same mistake newspapers and magazines made with the Web, opening the door to outsiders.
3/25: Virtualization Journal - Geoff Ramsey Most Popular Speaker at I-COM Global Summit
Geoff Ramsey, eMarketer CEO, was the talk of the conference, with a 63% positive rating, the strongest showing -- ahead of Microsoft and Unilever. In his keynote, Mr. Ramsey said, "digital marketers need to get over measuring branding by clicks." Rather, the focus should be on tried-and-true methods like GRPs.
3/23: BusinessWeek - Google Searches for Tiananmen, Hu’s Son Still Blocked in China
China has 384 million Internet users, according to government data, more than the total U.S. population. eMarketer Inc. in New York said the number may grow to 840 million, or 61 percent of the population, by 2013.
3/22: Investors.com - Major League Baseball Pitches Higher Online Subscription Fees
Even with the recession still in play, MLB believes fans will pay higher fees to get closer to the games, says Paul Verna, an analyst for research firm eMarketer. "It strikes me as maybe overreaching a bit," Verna said. "They are counting on a loyalty factor."
3/19: BusinessWeek - Google May Shut Down China Unit in April, CBN Says
China has 384 million Internet users, according to government data, more than the total U.S. population. eMarketer Inc. in New York said the number may grow to 840 million, or 61 percent of the population, by 2013.
3/17: MediaPost - eMarketer: U.S. Social Network Users To Grow 44% By 2013
The number of people in the U.S. who use social networks at least once a month will increase 44% to 115 million in 2013 from 79 million in 2008, according to a new eMarketer report. With use already high among teens and young adults, growth will come from boomers, Generation X and tweens.
3/15: CNN Money - AXcess News: Bloggers Draw Marketing Dollars
According to eMarketer, US marketers are growing more optimistic about the economic outlook, though getting a return for their dollar is key and bloggers are finding themselves right in the middle of it, which could prove timely for Bloggerwave Inc. (OTCBB: BLGW).
3/15: BusinessWeek - Survey: Readers don't want to pay for news online
Last year, online advertising saw its first decline since 2002, according to the research firm eMarketer. Four of five Americans surveyed told the project that they never or hardly ever click on ads.
3/11: Wall Street Journal - Google Gains Traction in Display-Ad Push
Display ads, the eye-catching banner ads that appear atop and alongside most Web sites, have been under pressure as marketers question their effectiveness. Spending on banner ads in the U.S. fell 2.3% last year to $4.77 billion, according to eMarketer.
3/11: New Media Age - eMarketer CEO calls for end of measuring just clicks
Geoff Ramsey, US CEO of eMarketer, has called for the online industry to end its continued focus on measuring click-through rates.
3/8: ClickZ - Mobile Isn't Just the Cell Phone Anymore
According to Morgan Stanley's December 2009 Mobile Internet Report via eMarketer, there were 72 million shipments of wireless multimedia players in 2009.
3/5: iMedia Connection - 3 emerging formats poised for a breakthrough
eMarketer predicts mobile ad spending will rise from $416 million in 2009 to $593 million in 2010 -- a spike of 42.5 percent. That's not surprising as more brands and agencies integrate mobile into their marketing mix. Plus, Google's acquisition of AdMob is certain to prompt greater interest in the mobile space from agencies, brands, and media companies alike.
3/2: Entrepreneur - The New Advertising Age
While mobile still represents just a fraction of advertiser budgets--research firm eMarketer estimates that U.S. mobile ad spending reached $416 million in 2009, compared with $24 billion for online marketing--Hamoui contends that businesses of all shapes and sizes must now give the channel their undivided attention, especially with more traditional advertising mediums on the decline.
3/3: New York Times - Facebook, Omniture Expand Marketing Partnership
eMarketer analyst Debra Aho Williamson said the deal is a ''really big move'' because many large online marketers use Omniture on a regular basis. ''Marketers have been so interested in Facebook, but frustrated by the lack of analytics that Facebook is providing them,'' she said.
3/2: Los Angeles Times - Break.com's low-brow fare is right on target
"In a space as difficult to monetize as online video, it makes sense to cater to one audience so advertisers know who they're reaching," said Paul Verna, a senior analyst for eMarketer.
3/2: MediaPost - Behind the Numbers: Rent to Buy (Audiences)
In its social media outlook eMarketer found that advertisers plan to devote their social media resources this year on maintaining their social networks rather than growing them through paid ads. Many marketers made the investments last year in creating fan pages on Facebook, running ads on MySpace and developing the overall strategy for social media, said Debra Williamson, the eMarketer senior analyst who wrote the report. Now, they'll look to nurture those audiences.
3/1: MediaPost - Soon it’ll be a 50-50 digital media world. But much is still wrong.
Geoff Ramsey, co-founder and chief executive officer of eMarketer, reiterated some optimism that future digital media spending could wind up a part of a 50-50 world – where 50% of marketing and media dollars is spent on digital media platforms and 50% is spent on traditional analog platforms.
2/26: Washington Post - Hulu Investor Injects $50 Million Into Baidu's Online Video Venture, Qiyi
Partners in the new venture on January 5, citing local news sources who reported that the new joint venture company had received about $60 million in private equity funds, with Baidu investing about $10 million into the firm.If those reports were accurate, that means Qiyi only has Baidu and Providence as its backers for now. Baidu has also said that it will continue to maintain majority ownership in Qiyi.According to eMarketer, China will have 518 million Internet users in 2010.
2/26: BusinessWeek - China Attacks on Google May Have Hit 100 Companies, ISEC Says
China, whose authorities censor media through state ownership of all newspapers, television and radio stations, may have 840 million Internet users, or 61 percent of the population, by 2013, according to EMarketer Inc. in New York. The country had 384 million users at the end of last year, according to government data.
2/12: iMedia Connection - Social network ad sales hit the skids
Social media is the most buzzed-about channel in digital marketing right now, but social network ad sales accounted for a mere 5.5 percent of the online ad marketplace, according to eMarketer.
2/14: Brandweek - Intuit Program Combines Reviews, Social Networking
The push comes amid conventional wisdom in the marketing world that holds that customer reviews—even if a few negative ones are included—tend to convert shoppers into buyers. Jeffrey Grau, a senior analyst with eMarketer, said that consumers often regard reviews from fellow consumers even higher than expert opinions such as those published in Consumer Reports.
1/25: Variety - AOL in video groove
Ads attached to online videos are expected to generate $5.2 billion in 2014, up from $734 million in 2008, according to eMarketer. AOL cited the stats when announcing the StudioNow purchase.
1/26: Washington Post AOL buys StudioNow for $36.5 million
Spending on video advertising in the United States is projected to increase from $734 million in 2008 to $5.2 billion by 2014, according to a report by research firm eMarketer.
1/20: Bloomberg - China Needs to Investigate Google Attack, U.S. Says (Update1)
An exit from China would leave Google, whose revenue growth slowed during the U.S. recession, on the sidelines of the world’s biggest Internet market by users. The number of Chinese Web users will grow to 840 million, or 61 percent of the population, by 2013, according to EMarketer Inc. in New York. That would be up from 396 million last year.
1/19: Wall Street Journal - FTC Has 'Particular Interest' In Facebook Privacy
According to data published last month by eMarketer, Facebook is expected to pull in $605 million in advertising revenue this year, a 39% increase compared with 2009. The company is widely expected at some point to pursue an initial public offering of stock.
1/14: Bloomberg - Yahoo Said to Be Target of Hacker Attacks From China
An exit would leave Google on the sidelines of an Internet market that’s larger than the U.S. population. The number of Chinese Internet users should grow to 840 million, or 61 percent of the population, by 2013, according to EMarketer Inc. in New York. That’s up from 396 million, or 30 percent of the population, last year.
1/13: MarketWatch - Google shares slip on worries about China
According to data from eMarketer, the number of Internet users in China should hit 518 million this year - which still represents only 38.4% market penetration.
12/22: MediaPost - Facebook To Eclipse MySpace in Social Network Ad Spending
Marketers will spend $1.2 billion in paid advertising on social networks in the U.S. this year -- a 3.9% increase driven mainly by Facebook's rapid growth, according to a new eMarketer forecast.
12/09: am New York - AT&T warns 'data hogs' of higher prices
“People with smart phones were sold on the idea that they could use the Internet as much as they want,” said Noah Elkin, an analyst with eMarketer. “But as people are transferring bigger and more bandwidth-intensive content . . . (carriers) can’t build out their networks fast enough.”
11/22: PRWeek - Don't Fear the Firehose
Anyway - in no particular order, here are the three questions you should ask yourself before doing anything in social media... [Thanks to eMarketer for the whizzy graphs as usual]
11/22: ReadWriteWeb - Top Internet Trends of 2000-2009: E-commerce
According to data from eMarketer, more than 70 million U.S. mobile phone users will access the internet from their devices this year. Despite this, the m-commerce market remains immature. In an April 2009 survey by RIS News, privacy and security concerns are still at the forefront of both shoppers' and retailers' minds.
11/10: New York Post - Google's mobile message
Google cited eMarketer estimates that mobile ad spending will hit $416 million this year, compared with almost $24 billion that will be spent on overall online advertising.
11/09: New York Times - Google Set to Acquire AdMob for $750 Million
“I suspect the market is ripe for consolidation,” said Noah Elkin, an analyst with eMarketer.
11/2: Advertising Age - Online Video's Sexiest Category: Staid Old Package-Goods Players
Who knew online video would become so proficient at selling soap?
10/21: Wall Street Journal - MySpace Moves To Beef Up Music Offerings
News Corp.'s (NWS) MySpace social networking Web site beefed up its music offerings on Wednesday, part of a continued reinvention of the site designed to attract more users and ad dollars.
10/22: Media Life - Behind the decline in online advertising
David Hallerman, senior analyst at eMarketer, talks to Media Life about why he changed his forecast, why third and fourth quarter will see slower declines, and why classifieds are hurting offline and online.
10/6: Wall Street Journal - U.S. Seeks to Restrict Gift Giving to Bloggers
The government wants to make it a little harder for bloggers to shill products online for fun and profit.
10/5: Advertising Age - U.S. Online-Ad Revenue Dropped 5% in First Half
Internet-advertising revenue in the U.S. plunged 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals every quarter.
9/29: Business Week - Warner Makes Nice with YouTube
On Tuesday, Google announced that music videos by Jay-Z, Madonna, Green Day, and other Warner Music artists will return to YouTube after a nearly year-long breakdown in negotiations between the companies. The latest deal brings all four major music labels into revenue-sharing arrangements with the world’s largest video site.
9/27: Washington Post - A Virtual Theme Park for Kids Explores Life's Wonders
"I think this is educational," observes my 8-year-old stepson, about half an hour after logging on to Wonder Rotunda, a Web site aimed at kids that was recently launched by a Washington area dad.
9/11: Bloomberg - Microsoft, Yahoo Face In-Depth Review of Search Deal
Microsoft Corp. and Yahoo! Inc. have been asked by the U.S. Justice Department for more details on a proposed Internet-search partnership, expanding the agency’s review of the agreement.
9/11: MarketWatch - Twitter move could have service accepting more ads
Closely-held Twitter, which enables users to spontaneously post 140-character messages online, has seen its audience grow rapidly. However, the company's management has made clear that it intends to move cautiously when it comes to related money-making opportunities.
9/1: Wall Street Journal - Planned Privacy Law May Hamper Online Ad Industry
Looming federal legislation could hamper the ability of Yahoo Inc. (YHOO), Microsoft Corp. (MSFT) and other companies to entice advertisers with the potential to follow users around the Internet in order to tailor marketing messages.
8/31: BusinessWeek - Can Hulu’s High Prices Hold?
This fall, new episodes of The Office, 30 Rock, and other hit shows will keep millions of online eyeballs glued to Hulu. But some advertisers are reluctant to pay the high rates the online video startup is charging to reach those audiences, and have started weighing their options elsewhere.
8/14: Bloomberg - Google Puts Movie Previews Into Internet-Search Ads
Google Inc., seeking new ways to make money from Internet-search advertising, is dressing up its plain-text search ads with movie and TV previews.
8/14: BtoB - eMarketer details Internet video ad spending
Online video consumption is rising steadily, resulting in a gradual convergence with TV in advertising expenditures per hour of content viewed, according to digital marketing research company eMarketer.
8/2: BusinessWeek - The FTC Takes On Targeted Web Ads
Now, Leibowitz wants to terminate—or at least rein in—a different practice he finds no less harmful to consumers: delivering ads to individuals based on the Web pages they visit and searches they carry out.
7/26: New York Times - Lab Watches Web Surfers to See Which Ads Work
A technician in a black lab coat gazed at the short, middle-aged man seated inside the Walt Disney Company’s secretive new research facility here last week, his face shrouded with eye-tracking goggles. Read ESPN.com on that BlackBerry, she told him soothingly, like a nurse about to draw blood. “And have fun,” she added, leaving the room.
7/30: Bloomberg - Yahoo Chief Gets ‘No Confidence’ Vote on Search Deal
The honeymoon is over for Yahoo! Inc. Chief Executive Officer Carol Bartz.
7/23: The Economist - Tweeting all the way to the bank
WHENEVER the founders of Twitter, a social-networking service, have been asked about how much revenue they expect to generate from their creation, they have politely deflected the question.
7/21: BusinessWeek - Yahoo: Too Early to Call a Turnaround
With a disappointing second-quarter earnings report and outlook for the current quarter, Yahoo provided few signs that a slump in Internet advertising will abate anytime soon.
7/12: New York Times - The Paradox of Privacy
Maintaining privacy is on many people’s minds these days, but sometimes that’s the last thing they do.
7/13: Wall Street Journal - Microsoft Pitches Razorfish Deal to Big Agencies
Microsoft is pitching five of the world's biggest advertising companies a deal to buy its digital ad agency Razorfish -- and to use Microsoft's advertising technologies and possibly buy hundreds of millions of dollars of ad space across its Web properties -- according to executives familiar with the situation.
7/1: CBS Evening News with Katie Couric - Automakers' Slow Comeback - CBS News Video
Overall, automakers sales fell in June. But the trend is for a slow comeback with GM actually rising by 10 percent. Anthony Mason reports. eMarketer senior analyst, Paul Verna, comments on GM's social media strategy.
7/6: New York Times - Rise of Web Video, Beyond 2-Minute Clips
When motion pictures were invented at the end of the 19th century, most films were shorter than a minute, because of the limitations of technology. A little more than a hundred years later when Web videos were introduced, they were also cut short, but for social as well as technical reasons.
6/30: New York Times - Joost Reinvents Itself — Again
Joost, the online video site, is starting over with a new service and business model, the third in as many years.
6/25: Wall Street Journal - Broadcasters See Web Plans Leading To More Carriage Fees
Broadcasters, facing declines in advertising revenue, view cable television industry's push towards a subscription model for online video as a potential opportunity to grab more carriage fees from cable operators and their competitors.
6/23: New York Times - MySpace to Cut Two-Thirds of Staff Outside U.S
MySpace, the online social network owned by News Corp., said Tuesday that it planned to close at least four offices outside the United States and to eliminate two-thirds of its international staff.
6/19: Reuters - Music sales slide not expected to turn around
The near future appears to hold mainly sour notes for the beleaguered music business, according to eMarketer.
6/17: Wall Street Journal - DirecTV Will Offer Targeted Ads in 2011
DirecTV Group Inc. is preparing a new service that allows advertisers to reach viewers based on their locations, a significant change for the satellite-television business.
6/16: Associated Press - MySpace to cut 30 pct of jobs to boost efficiency
MySpace said Tuesday it is cutting nearly 30 percent of its work force in a bid to become more efficient, bringing its staffing level more in line with its more popular rival, Facebook.
6/8: Advertising Age - Inside the Mommy Blogger Business
Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies. And they're clearly a force that retailers underestimate at their own peril. In this "About Digital" report, we talk to a retail giant, an analyst, major publisher and a PR agency to better understand how various segments of the industry are adjusting to this phenomenon.
6/10: MSNBC - A Hot, Affordable New Advertising Opportunity
In the last quarter of 2008, young people began spending more time watching online video content than watching television. That's a shift that can't be ignored by advertisers, particularly as manufacturers prepare to roll out broadband-enabled TVs. And these numbers are poised to grow even higher.
6/10: Ad Age - Mobile Web Access, Apps on the Rise, per eMarketer
Applications of every sort have become ubiquitous in the mobile space. On the heels of Apple's success with the App Store, unveiled in July 2008, other device manufacturers and operating system providers, including BlackBerry and the Android platform championed by Google, opened their own virtual storefronts. Still others are readying for launch later this year, all hoping to take a bite out of Apple.
6/8: Ad Age - Inside the Mommy Blogger Business
Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies.
6/5: MediaPost - Will The Real Fail Whale Please Stand Up?
Tweets from fake Twitter users could prompt the microblogging site to reevaluate processes, according to some industry observers.
6/5: USA Today - GM's reorganizing includes TV ads pitching new beginning
General Motors, now in bankruptcy reorganization, seeks to reassure car buyers and dealers it intends to emerge as "leaner, greener, faster, smarter" in TV ads that begin airing Wednesday.
6/2: BusinessWeek - Pitching to Mommy Bloggers
When Lisa Williamson and Julie Jumonville founded UpSpring Baby in 2007, they knew their innovative infant products would not sell without getting specific information and education to their target customers.
6/1: USA Today - Ad Track: Signing on to social media; an alluring reader query
Marketers are getting on board the social-media trend with their own networking sites for brand aficionados. They may also attract critics, but it's a risk marketers believe they need to take. The branded sites won't rival mega social sites such as Facebook and Twitter, which already have millions of users, but complement them. Marketers spent about $1 billion to advertise their brands on such sites in 2008, according to eMarketer.
5/29: Financial Times - AOL Uncoupling a Chance for Fresh Start
Sumner Redstone, one of the last of a near-extinct breed of media mogul, declared the death of the entertainment conglomerates in 2006 after breaking off his CBS broadcast television network and radio stations from Viacom’s cable networks and film studios.
5/29: Wall Street Journal - Unilever to Test Mobile Coupons
Seeking to marry a ubiquitous device with a time-tested marketing technique in a sour economy, Unilever plans to begin a trial run Sunday of a new technology that lets consumers redeem digital coupons by having a supermarket cashier scan their cellphones.
5/24: New York Times - Ad Revenue on the Web? No Sure Bet
For anyone with a crazy idea for a Web business, the way to make it pay was once obvious: get a lot of visitors and sell ads. Since 2004, venture investors have put $5.1 billion into 828 Web start-up companies, and most of them are supported by ads, according to the National Venture Capital Association.
5/22: Newsweek - They Might Be a Little Evil
We all know how an auction works. The auctioneer sits up front and keeps calling for higher bids until there’s one bidder left—and that person wins. Now imagine an auction where the auctioneer won’t let you see the other bidders, but assures you they are there, on the other side of a curtain.
5/21: Wall Street Journal - Alcatel Gets Into Mobile Ads
Alcatel-Lucent is entering the much-hyped market for mobile advertising with a service that will let cellphone carriers offer their customers tailored alerts about a sale at a favorite store or a bank's closest ATM.
5/18: Washington Post - Facebook Raising $150M For Staffers' Stock Buy Back
Facebook is wrapping up $150 million in financing as it seeks to buy back stock from hundreds of its employees, Venturebeat reports, citing unidentified sources.
5/18: Wall Street Journal - Not Enough Slices In Web Ad-Dollar Pie
The Internet-ad business is a little like a Mini Cooper. There is a limit to the number of people who can squeeze inside.
5/14: New York Times - Hulu Questions Count of Its Audience
Does Hulu, the Web’s most popular place for TV viewing, reach nine million people a month or 42 million?
5/11: USA Today - 'Cybersquatting' crooks profit on marketers' brand names
As advertisers spend more online, brand name firms increasingly are seeing their names, customers and millions of dollars in sales hijacked by shady marketers.
5/10: TVWeek - Column: What’s the Difference Between Old and New Media?
When online video news and review site Tilzy.TV said it would host a Web video upfront to bring together media buyers and the best digital studios in a matchmaking event in June, my first thought was, “It’s about time.”
5/6: Wall Street Journal - Sprucing Up Online Display Adsl
Online display ads are taking a hit, with many marketers questioning their effectiveness. Now, some Web companies are trying to breathe new life into the format.
5/4: New York Times - An Upstart Gossip Site With a Gentler Tone Is Making a Big Splash
The Web got something in February nobody knew it needed: another celebrity gossip site. Ho-hum and back to TMZ, E! Online, UsMagazine.com and the crowd of other star-watching sites, right?
5/1: Wall Street Journal - Search Advertisers Remain Cautious In April
Cautious spending on search advertising in April suggests a typical seasonal dip expected in the middle of the year could be more pronounced than usual, a trend that could weigh on companies like Google Inc. (GOOG) and Yahoo Inc. (YHOO) if it persists.
4/29: MarketWatch - AOL says goodbye to Google, maybe hello to independence
In early 2006, as Google Inc. was securing its dominance of the Internet search advertising market, it invested $1 billion in AOL, the Time Warner Inc. online unit that was struggling to redefine itself for a new era.
4/27: BusinessWeek - Facebook.com: Future Ghost Town?
On Monday, the world’s largest social networking site opened parts of its code to the public. Now, third-party developers can build Facebook applications that will let users post status updates, share pictures and links, and interact with most other elements of the site without ever visiting Facebook.com. Apparently, the company is prepared to lose gobs of traffic and, in turn, revenue from display ads on the site.
4/27: New York Times - AP Sources: Joost Seeks Cable TV Operator as Buyer
Online video site Joost is shopping itself around to different cable TV operators, but at least one has declined to buy it, according to people with knowledge of the talks.
4/23: BusinessWeek - YouTube's Bold Move Toward Profitability
YouTube helped make Scottish singer Susan Boyle an overnight sensation, but the video-sharing site isn't getting much in return
4/22: Washington Post - Why Making Twitter Apps Could Be A Risky Business
Twitter has capped the number of accounts a user could follow in a single day to 1,000?the company said there were "technical reasons" behind the change, but also made it clear that the follower-limit was meant to discourage spammers.
4/18: Associated Press - MySpace hopes to turn free songs into needed cash
In 2004, when MySpace was still getting going, recording label executive Courtney Holt noticed that musicians were using the Web site to connect more intimately with their fans, through detailed blogs and behind-the-scenes photos. So Holt arranged to meet MySpace's founders
4/12: Associated Press - Startup embeds Web photos with shopping links
Inspiration comes in many forms, and in the case of James Everingham, it appeared as a pair of knockoff Christian Dior shoes. Everingham's vision ultimately became Pixazza, an online advertising startup that converts photos on Web sites into interactive advertisements.
4/10: Los Angeles Times - Universal Music, YouTube forge partnership
U2 lead singer Bono, well known for his ONE campaign against poverty, has turned his focus to a charity case closer to home: the ailing music industry.
4/02: Ad Age - A Former Leader in Digital, Argentina Tries to Get Back on Top
In 1990s Argentina, start-ups blossomed, ad agencies couldn't cope with the flow of work brought to them and cities were decorated everywhere with dot-com ads.Among the hundreds of ideas that saw the light in those days, many sank in the Nasdaq collapse (Megaagro.com, clickmedica.com, minutricionista.com); others never had a chance (Uncorte.com); and two made history: Patagon.com, the birthchild of Constancio Larguía, sold in the hundreds of millions of dollars; and El Sitio.com, whose IPO in New York raised $100 million.
4/02: Wall Street Journal - Video Gets Entrée Into Email
Email-security firm Goodmail Systems plans to introduce Thursday a new technology to help marketers and media companies send videos via email. It screens video messages for bugs and viruses and emails them to consumers who have opted to receive them. The Mountain View, Calif., start-up is launching its video email service with Time Warner's AOL unit.
3/30: Wall Street Journal - Spending on Internet Advertising Starts to Cool
The bright spot in the slumping advertising industry is dimming, as a report on Monday showed that U.S. online-ad spending grew 10.6% in 2008, its slowest rate since 2002.
3/26: BusinessWeek - Facebook: Seeking More Money
Facebook, the fast-growing social-networking Web site, is one of the many companies looking for additional financing as banks and other lenders become increasingly careful about extending credit.
3/23: Wall Street Journal - Mobile-Ad Firm Gets Hitched
In a sign the recession is reigniting consolidation in the mobile-advertising industry, SmartReply, which designs telephone and email marketing programs for retailers, is acquiring mobile-ad firm mSnap.
3/17: Wall Street Journal - Social-Networking Sites to See Slower Ad Growth
Advertising-spending growth on social networks is going to take a major hit amid the recession and the sites’ continued struggle to develop effective ad models, according to a new report from research firm eMarketer.
3/16: Advertising Age - eMarketer: How to Improve Hulu
eMarketer CEO, Geoff Ramsey at the Association of National Advertisers' TV & Everything Video Forum.
3/13: Variety - TV admen sticking to old blueprint
Although the TV business is being upended by YouTube, Hulu and the like, Madison Avenue is stubbornly sticking with the tried and true.
3/5: Wall Street Journal - CNNMoney Bulks Up in Video
Just a year after its initial foray into the field, CNNMoney.com has become the most-popular source of business-news video on the Web. Now, the Time Warner Inc. venture is rolling out a bigger slate of programs, as news outlets rush to satisfy marketers' appetite for Internet video
3/3: MediaPost - SEO Investments Expected To Grow More Than 20%
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer.
3/2: ADWEEK - Digital Shops Begin to Feel the Effects of the Economy
None of the ad world, not even the high-growth areas in digital, is immune to the ill winds blowing through the global economy.
2/24: Wall Street Journal - Yahoo to Offer Tools To Match Users, Ads
Yahoo Inc. is unveiling several tools Tuesday to help marketers better target their online ads, as the Internet company tries to win back business during the recession.
2/23: Advertising Age - Marketers Adapt as Social Networks Attract Older Users
The once-exclusive club of the young was completely infiltrated by colleagues, bosses, neighbors and others who might not be amused when little Johnny gets tagged in a photo getting totally ripped with his pals.
2/19: New York Times - Yahoo Shows Search Ads With Images and Video
Yahoo is introducing a new type of search advertising that integrates images and video in paid listings, the company plans to announce Thursday.
2/19: Wall Street Journal - Facebook's About-Face on Data
Facebook Inc.'s retreat from changes to its terms of service highlights a debate over the ownership of user information on social-networking sites, and the increasingly important role such data play in company business models.
2/16: BusinessWeek - Make Online Ads Accountable
The phrase comes to mind as I consider during this deepening recession a topic near and dear to me: online advertising. How the industry emerges from this slump has become a matter of fierce debate.
2/13: Wall Street Journal - FTC Backs Web-Ad Self-Regulation
In a much-anticipated report on Internet advertising, the Federal Trade Commission on Thursday endorsed industry self-regulation as a means of protecting consumer privacy in the fast-growing sector of "targeted" online ads.
2/9: USA Today - E-mail professionals help get the word out
Janine Popick wants to make sure you get even more daily e-mails in your inbox.
Don't hate her. It's her business.
2/7: Newsweek - Time to Hang Up the Pajamas
I learned the hard way: while blogs can do many wonderful things, making huge amounts of money isn't one of them.
2/3: Associated Press - Time Warner Inc.'s AOL taps new head of online ads
AOL, struggling to remake itself as an advertising-based company, has named former Yahoo executive Gregory Coleman as head of its online advertising unit, making him the third person in that role in 17 months.
2/2: Advertising Age - Google Closes in on Yahoo's Leadership in Display Advertising
Yahoo's business didn't crater in the fourth quarter -- good news for new CEO Carol Bartz. But the bad news: The No. 2 online player predicts first-quarter revenue will be down 10% as the recession starts to hit online-display-ad budgets in a bigger way.
2/2: The Telegraph - Networking site cashes in on friends
Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases.
1/28: Wall Street Journal - Yahoo Posts Loss as New Chief Plots Strategy
Yahoo Inc. swung to a loss and warned that the bleak advertising market will continue to hurt sales, intensifying the pressure on new Chief Executive Carol Bartz to turn around the Internet giant.
1/26: New York Times - Slicing Decades of Video for New Life on the Web
Media companies are rushing to repackage their videos for the Internet, and some say they can hardly keep up with advertiser demand for more. Video clips of TV shows and behind-the-scenes outtakes are omnipresent online — but how do they get there?
1/26: MediaPost's Online Media Daily - Ad Startup Takes Behavioral Targeting To SMBs
InflectionPointMedia today launches an ad network that identifies potential buyers looking for products and services.
1/21: Financial Times - Playthings for rich men could be unsafe toys
When Gannett, the owner of USA Today, told its employees last week that they would each have to take a week's unpaid leave, it was "the crowning blow in making us look like the auto industry", one former editor told Alan Mutter, the newspaper veteran and blogger.
1/19: Wall Street Journal - Search Advertising Runs into the Recession
On Thursday, the public will find out how online search advertising – the biggest chunk of the Internet ad market – weathered the rocky fourth quarter when Google reports its results for the period.
1/12: Advertising Age - Where to Find the Bright Spots in 2009
You've read the bad news, and no one's denying that it's grim, but surely there are some bright spots out there somewhere? Ad Age decided to go digging for some areas that might provide opportunities for the marketing and media industries to not only survive, but even thrive in 2009. Here are a handful, and we'll be bringing you more throughout 2009.
1/12: San Francisco Chronicle - Cal alum designs social network for China youth
In 2006, Pak was working at eBay as the auction site was expanding into China. He watched as eBay consolidated with one of the leading Chinese auction companies, Netease. And then he watched as eBay's market share in China dropped.
1/5: MediaPost - Job One: Advertisers' Survival Plan For 2009
Ad-supported media that resists extraordinary change will not bode well in the 2009 recession. The permanent demise of auto dealerships, financial institutions and retailers, as well as the continuing shift of advertisers and consumers to digital platforms, makes for a challenging recovery. A constructive survival plan depends upon heeding and creatively responding to trouble signs.
1/5: MEDIAWEEK - Forecast 2009: Digital
As the digital media business enters 2009 amidst continued economic upheaval, no one is talking about the industry being recession-proof anymore. But unlike some other more fragile media sectors, no one thinks this is the end of the world either.
12/16: Wall Street Journal - Online-Video Ads Show Slower Growth
TV networks have long hoped digital dollars would help offset declines in traditional ad spending, but now even online video is showing some signs of faltering amid the recession.
12/14: New York Times - Accounts, People, Miscellany
eMarketer, New York, lowered its estimate for advertising spending on social networks in the United States, citing factors like the recession.
12/9: Wall Street Journal - Social-Networking Ad Dollars Shrink
With the economic downturn causing advertisers to scrutinize every penny, growth in ad spending on social-networking sites is expected to remain tepid, according to new forecasts from eMarketer.
12/10: Wall Street Journal - AOL Readies High-Stakes Social-Media Debut
In the world of social networking, it's time for AOL's big debut, and there's a lot of money riding on the outcome.
12/8: Washington Post - Mobile Music Sales Will Reach $3.2 Billion by 2012, But Analysts Say 'Tracks Must Be Free'
The music industry has to be prepared to give music away for free, according to analysts.
12/5: TIME - Even Google Gets Frugal in the Recession
Even internet superstars fall to earth eventually. While recent reports of layoffs and other cost-cutting measures at Google have been greatly exaggerated, the search giant's culture of unbridled spending is finally coming to a halt. And that's probably a good thing.
12/1: Advertising Age - A Maturing Google Buckles Down and Searches for Cost Savings
The recession is reverberating even in the freewheeling halls of the Googleplex.
Proving that even the search giant isn't immune from the vagaries of the economy, Google is cutting its 10,000-strong contract staff, nixing some new products that won't pay back in the near term and aggressively trying to squeeze more out of existing revenue streams.
11/30: New York Times - Accounts, People, Miscellany
eMarketer reduced its estimate for the growth of online advertising spending in 2009. Rather than an increase of 14 percent compared with this year, as was forecast in August, the company now projects an increase of 8.9 percent. The decrease reflects the deterioration of the American economy since the previous forecast.
11/30: USA TODAY - Ad Track: Tell us your favorites of '08; got a Starbucks slogan?
No ad agency has ever accused Starbucks of being an easygoing client. Now, it's BBDO's turn to find out. The ad agency — which recently lost the Pepsi brand business — has picked up the java giant's account following Wieden & Kennedy's decision to opt out of it this fall.
11/24: Wall Street Journal - BRIEFS
Research firm eMarketer is slashing its forecast for U.S. online ad spending for the third time this year, predicting growth of 11.3%, to $23.6 billion, in 2008, down from 17.4% growth predicted in August. In the longer term, it is down to $42 billion for 2013 from an earlier forecast of $59 billion.
11/24: Advertising Age - What's Ahead for New Yahoo CEO, Whoever It May Be
Now that a merger with Microsoft is out of the picture, a new CEO faces a narrower array of strategic choices.
11/18: Wall Street Journal - A New Odd Couple: Google, P&G Swap Workers to Spur Innovation
At Procter & Gamble Co., the corporate culture is so rigid, employees jokingly call themselves "Proctoids." In contrast, Google Inc. staffers are urged to wander the halls on company-provided scooters and brainstorm on public whiteboards.
11/18: New York Times - Tech Firms Turn to Social Media to Reach Consumers
Companies ranging from PC maker Dell Inc to storage equipment maker NetApp Inc are increasingly turning to outside blogs, viral videos and websites such as FaceBook, Twitter, FriendFeed and Digg -- and their tens of millions of users -- to reach consumers.
11/16: Washington Post - TV Breaks Out of the Box
My friend Susanna has never had a cable subscription.
Sure, she has occasionally felt left out of the national conversation over the years -- mainly, when "The Sopranos" was on. But these days, when she's able to watch "The Daily Show" and "The Colbert Report" online every day, there's no chance Comcast will ever get her money.
11/13: Associated Press - YouTube channels Google with search-driven ads
Facing more pressure to profit from its huge audience, YouTube is letting advertisers promote their commercial clips alongside the search results at the Internet's most popular video site.
11/11: Time - Will Online Sales Brighten a Bleak Holiday Season?
As retailers brace for penny-pinching shoppers this holiday season, they're hoping their websites can deliver some good news.
11/7: iMedia Connection - Left in the dark: How search fails at mobile local
So today I set out for a new headlight bulb for my BMW, and I thought I'd give the mobile local search applications from Google, MSN and Yahoo a try.
11/6: Associated Press - AOL advertising revenue falls even as rivals gain
AOL suffered another setback in its bid to become an advertising-focused company as online ad revenue dropped 6 percent during the third quarter, while its chief rivals saw gains despite a weak economy.
11/4: Washington Post - Wal-Mart Top Retailer for US Gamers
In an IGN-sponsored survey dubbed "Are You Game?" involving some 2,000 gamers aged 12 to 54, eMarketer.com found that Wal-Mart was the most visited retailer by US gamers with a next-best margin of nearly 10 points. Best Buy and GameStop tied for second, while Target came in third.
10/28: MediaPost - The Revolution Will Be Downloaded
For proof that the viewer wants to be in charge, look no further than the Summer Olympics. Not only did the opening ceremony in Beijing have a gigantic DVR audience of 3.25 million viewers, but NBC said 40% of its online viewers used the Web to view events they had first seen on TV.
10/26: International Herald Tribune - Financial turmoil catches up with online advertising
Are you clicking "close" more often, to work your way past advertisements that get in the way of your Web browsing?
10/22: Forbes - What Google Gains From The Crisis
Last year's question of whether Google might be invulnerable to a recession has officially been answered. Since the beginning of the year, investors have sliced the company's stock price nearly in half over fears that spending on online ads will slow or fall as the credit crunch freezes wallets.
10/20: Washington Post - Counting Clicks: Now A Mainstay
It was the height of the frothy dot-com days, when start-up business models hinged on luring enough people to a free Web site to someday sell advertising on it. Measuring those eyeballs, no matter how much they were worth, looked like an obvious gold mine.
10/18: Newsweek - Why Is Jerry Yang Still in Charge?
Eight months ago, Yahoo!CEO Jerry Yang had a chance to sell his company to Microsoft for $43 billion. He refused. Now Yahoo's market value stands at $18 billion. This raises a question: Why is Jerry Yang still running this company?
10/15: New York Times - Deal Creates Largest Ad Network for Internet Radio
TargetSpot, an Internet radio advertising network, announced Wednesday that it has acquired Ronning Lipset Radio, an advertising representation firm, to create the largest online radio advertising network.
10/15: Wall Street Journal - Marketers Cut Back on Digital Media
In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader economic turmoil reaching Madison Avenue, these "experimental" budgets are among the first to hit the cutting-room floor.
10/13: Associated Press story in New York Times - MySpace Taps Small Businesses in Ad Money Quest
Just because your band doesn't have the bucks for a six-figure advertising campaign doesn't mean you wouldn't be interested in promoting it on MySpace.
10/6: Business Week - Where's the Money in Online Video?
The sharp growth in online video viewing, increasing availability of TV online, and proliferation of high-quality, Web-originated content has made it easy to point the arrow for online video advertising up and to the right.
10/6: New York Times - Sector Snap: Internet Stocks Slide With Market
Analysts fear that Web ad sales, particularly graphic-rich ''display'' ads, could take a hit if economic turmoil depresses consumer spending; New York-based research group eMarketer Inc. has cut its Web ad spending forecast twice so far for 2008.
10/2: New York Times - Credit Crisis Spreads a Pall Over Silicon Valley
High-tech entrepreneurs, investors and executives now believe the question is when, not if, the financial chaos will hurt the country’s cradle of innovation.
10/2: New York Times - Microsoft Unveils Plan for 3 Labs in Europe
Microsoft said Thursday that it would set up research centers in Britain, France and Germany to improve its Internet search technology, describing the move as a vote of confidence in the European economy and in the company’s ability to close the gap with Google.
9/25: Wall Street Journal - Yahoo Seeks Fresh Jolt With Ad Service
Yahoo Inc., aiming to regain online advertising share from competitors, pushed a significant upgrade to its display online-advertising system out the door.
9/24: Associated Press - Yahoo launches major upgrade to display ad system
Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in search marketing.
9/23: Business Week - Online Ad Slowdown Looms
But perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the financial crisis gripping Wall Street and what it means for their business, especially on the Web.
9/18: MarketWatch - Samsung and SanDisk can learn from prior deals
Samsung Electronics Corp. and SanDisk Corp. can both learn some useful lessons from other recent takeover battles in the technology sector, particularly the failed merger talks between Microsoft Corp. and Yahoo Inc.
9/12: Business Week - Can MySpace Save the Major Music Labels?
Meet the record label, version 2.0. After nearly a decade of plunging music sales, the labels are trying to overhaul their traditional business. Instead of just selling recorded music, they want to use music to sell a range of related extras, from online advertising to mobile phones packed with tunes.
9/4: Wall Street Journal - Gap Widens in Online Advertising
Spending on Internet advertising is climbing at a healthy clip -- rising 20% in the U.S. in the second quarter -- and growth forecasts are strong despite the weak economy. But that growth isn't being enjoyed by everyone.
9/3: Forbes - Lonely Girl Seeks Money
The guys who brought you LonelyGirl15 are a lot less lonely these days.
Set to debut Sept. 20, their new offering, LG15: The Resistance, will likely draw fans of the earlier series into the new show.
8/28: Business Week - The Candidates Are Monitoring Your Mouse
Barack Obama and John McCain are tracking what you do online. The Presidential candidates are so eager for votes this November that their campaign staffs are turning to behavioral targeting, a sophisticated though controversial strategy to pinpoint voters and volunteers online with advertising tailored to their interests.
8/23: Wall Street Journal - Obama Announcement by Text Sends Message About Medium
At about 2:45 a.m. on Saturday, Aug. 23, Kevin Bertram was awakened by a call from Barack Obama's Chicago headquarters. The campaign was about to send a text message officially announcing Sen. Obama's running mate. He had to get ready.
8/24: New York Times - Web Audience for Games Soars for NBC and Yahoo
The ratings for NBC’s television coverage of the Games were record-breaking this month. But the extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC’s own Web site and Yahoo’s Olympics section.
8/15: Wall Street Journal - Break.com Finally Lands One
For awhile now, edgy niche video sites like Break.com and College Humor have been desperately trying to get marketers to hire them to create shows that promote the advertisers' brands -- to no avail. The audiences were simply too small, and the sites too unknown.
8/14: The New York Times - The Social Network as a Career Safety Net
IF you have avoided social-networking sites like LinkedIn and Facebook with the excuse that they are the domain of desperate job hunters or attention-seeking teenagers, it’s time to reconsider. In a world of economic instability and corporate upheaval, savvy professionals like the technology consultant Josh So epitomize the benefits of brushing up your online image and keeping it polished.
8/14: Associated Press - Researcher lowers projections for online video ads
Research company eMarketer is sharply reducing its spending projections for online video advertising, saying the market hasn't been as strong as the firm had previously estimated.
Estimates that eMarketer expects to release Thursday show U.S. spending for online video advertising at $505 million in 2008, down from the $1.35 billion figure the firm circulated earlier.
8/11: Wall Street Journal - Running the Show Camera Ready
Getting noticed by potential customers on the increasingly crowded Internet is a challenge, especially for small businesses with small marketing budgets. But there's one way to stand out amid the clutter, even for those with limited resources: online video commercials.
8/7: Scribe Media - Ad Dollars for Social Networking Don’t Equal the Hype
When News Corp. President and COO Peter Chernin said in May that Fox Interactive (MySpace, et al.) would miss its second-quarter projections by 10% — coming in around $900 milllion — it gave media research company eMarketer a reason to take a closer look at social networking.
8/4: Wall Street Journal - ATargeted-Ad Initiative Is Crucial for MySpace
When News Corp. reports its fiscal 2008 earnings Tuesday, investors will scrutinize the company's plans to generate more advertising revenue from the enormous amount of traffic on its MySpace social-networking Web site.
8/1: Wall Street Journal - As Its Holders Meet, Yahoo Taps New Ads
Having averted Carl Icahn's bid to replace its board, Yahoo Inc. will now seek to reassure angry investors it has plans to grow, starting at its shareholder meeting Friday.
7/28: New York Times - A Means for Publishers to Put a Newspaper in Your Pocket
The thud of the morning newspaper landing on front porches may one day be replaced with the beep of downloads onto a cellphone. Verve Wireless believes it can save the dying local newspaper by making it mobile.
7/28: Washington Post - GM's Steady Online Spending Shift: A Double-Edged Sword?
For the past three years, General Motors has been cutting total ad expenditures, going from the number two spender to number four.
7/24: Business Week - Now ISPs Want to Serve You Ads, Too
Now Internet service providers want in on the act. The companies that manage those massive, coast-to-coast broadband networks which deliver a host of communications services may soon tap vast storehouses of data on our network use to—you guessed it—serve up personalized ads.
7/24: Washington Post - Optimistic Forecast For European Mobile Music Revenue
eMarketer has come out with a confident forecast for mobile music fortunes in Europe. It reckons retail revenue in the main five EU countries alone (UK, France, Germany, Italy and Spain) will balloon from $267 million to $1.4 billion by 2012. That's in stark contrast to April's Jupiter study, which found two thirds of US adults are not interested in any kind of mobile music at all.
7/21: The Guardian - If Google should falter, how many others will follow?
Nothing says "recession" like a bit of a dip in the rate of growth of Google's profits, which is what we saw this week. The search engine company has built up such a mythical presence in the minds of the old media, most spend their evenings behind the sofa shivering with primal fear, waiting to be disaggregated by the jolly primary coloured beast.
7/19: New York Times - To Save Gas, Shoppers Stay Home and Click
Online shopping is gaining at a time when simply filling up a gas tank to head to the mall can seem like a spending spree.
7/17: Wall Street Journal - Vogue Models a New Reality Series
In a new effort to attract a younger audience and capture marketing dollars that are increasingly going to the Web, Vogue magazine has teamed with the fashion and media divisions of IMG to produce an elaborate Web-based reality series about the fashion industry.
7/14: Business Week - What's Hurting Tech Stocks
So much for tech stocks providing shelter from the stormy market. The tech-heavy Nasdaq is down nearly 15% since Jan. 1, and some of the sector's bellwethers are even more battered.
7/9: Washington Post - Peer Pressure in Online Shopping
So when I saw this report about how online reviews sway shoppers from e-Marketer hit my inbox today, I was immediately interested in its findings.
7/8: Los Angeles Times - Getting the most out of bricks and mortar
Online sales--$136 billion in the U.S. last year--still account for just 3.2% of total retail spending, according to the Census Bureau. But as we get lazier--and as the price of speedy Internet connections continues to plummet--e-commerce will play a larger role in the way we buy and sell. eMarketer projects that online sales will grow at a 12% annualized clip through 2012.
7/2: Los Angeles Times - In virtual worlds, child avatars need protecting -- from each other
On the playground, kids pilfer lunch money and push each other around. But in the cyber clubhouses they're filling by the millions, kids rig elections, sell fake products and scam each other out of every virtual-worldly possession.
7/1: BRANDWEEK - Tiny Widget Apps Can Lead to Some Big Bills
Typically marketers pay a vendor for creating widgets, which are mini software applications with videos, games and other content that can be moved from site to site by Web users.
6/24: Washington Post - Facebook Passes MySpace With Global Boost
Facebook may have started to win the global popularity contest over the rival social network site MySpace, judging from some recent figures.
6/18: Wall Street Journal - A Pitch Only a Mother Could Love
Moms can fix all sorts of things, from scraped knees to belly aches, but can they help save local ad sales?
6/18: Washington Post - MySpace De-Clutters, Clearing Room for Big Ads
MySpace is getting a renovation this week as it seeks to build advertising revenue and provide a simplified experience to consumers.
6/16: New York Times - MySpace Might Have Friends, but It Wants Ad Money
The social networking site has grown — to 118 million worldwide users — and the flirtations have not stopped. But the cash is not coming in as quickly as the company had hoped.
6/14: Wall Street Journal - Google-Yahoo Poses Ad-Rate Worries
Some marketing executives said they are fearful that a new partnership between Google Inc. and Yahoo Inc. may raise advertising rates while reducing control over where their ads are displayed.
5/27: Wall Street Journal - Advertisers to Consumers: We'll Text You
Analysts like to make bold predictions about the growth of mobile advertising. Most have overshot reality. But at least one slice of the business appears to be catching on, according to marketers: ads sent via text message
6/9: Chicago Tribune - MySpace ready to prove itself in faceoff
"Facebook awoke the sleeping giant," said social networking expert Joseph Smarr, an engineer for online address book Plaxo Inc.
6/5: Associated Press story published in New York Times - As Icahn grumbles, Yahoo sets plans for ad growth
In the latest effort to placate restless investors, Yahoo Inc. president Sue Decker laid out plans Wednesday for building the company's online advertising operations, and Yahoo announced a slew of new partnerships.
6/3: Wall Street Journal - Google Search Ads Rile Its Big Customers
As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches.
6/1: International Herald Tribune - Networking sites boom but ads slow to follow
With everyone from lonely teenagers to underemployed executives engaged in a desperate quest for online friends, advertising agencies and media owners were scrambling to figure out how to cash in.
6/9: Chicago Tribune MySpace ready to prove itself in faceoff
"Facebook awoke the sleeping giant," said social networking expert Joseph Smarr, an engineer for online address book Plaxo Inc.
5/23: Wall Street Journal - Hellmann's Spreads Message With Flay
But Unilever, owner of the Hellmann's and Best Foods brands, says enough people tuned in to its online show last year that the company has decided to roll out a second season.
5/21: The Guardian - Ads blow for social networking sites
The failure of websites such as Facebook and MySpace to translate their global popularity into ad revenue has led one research company to downgrade ad-spend forecasts for the social-networking sector by around £250m by 2011.
5/19: Business Week - Where Portals and Social Networks Collide
Indeed, it's been nearly three years since News Corp. acquired MySpace, and still no one's answered that $64 gazillion question about who's going to make the real money from the social networking phenomenon
5/17: Wall Street Journal - Without Yahoo, Microsoft Has Little for Advertisers
Online advertisers next week will descend on Seattle seeking signs of how Microsoft Corp. will compete online without buying Yahoo Inc. They will have to wait a bit longer.
5/14: Business Week - Facebook's New Friends Abroad
Facebook is stepping up its international expansion. The Palo Alto (Calif.)-based company will introduce tools that translate the site into four additional languages: Dutch, Italian, Norwegian, and Polish.
5/7: Wall Street Journal - Do-It-Yourself Display Ads May Reshape Online Marketing
Start-ups and major Internet players such as Facebook Inc. are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own.
5/12: Advertising Age - Clear Channel, CBS Radio Chase Digital Listeners
Two of the industry's biggest players, CBS Radio and Clear Channel, are in an arms race to see who can build the most scale the fastest.
5/5: Wall Street Journal - Yahoo CEO Has a New Challenge: Reassure the Skeptics
Yahoo Inc. Chief Executive Jerry Yang got what he was hoping for Saturday, say people familiar with the matter, when Microsoft Corp. retreated from its threat to take over the company he co-founded in 1995.
4/30: Associated Press story published in New York Times - Integration missteps at AOL led to first flat ad quarter
AOL made key mistakes that pushed down display-advertising sales and resulted in the Time Warner Inc. unit's first quarter of flat ad revenue since it began staking its future on the boom in online ads, executives said Wednesday.
4/30: New York Times - Cox Enterprises to Acquire Adify, an Ad Tech Firm
Cox Enterprises, a media company with broad holdings in newspapers, radio and television, said Tuesday that it would pay $300 million in cash for the advertising technology company Adify.
4/28: Advertising Age - Warner Bros. to Revive WB as Online Video Site
TheWB.com is slated to have a beta launch in early May, and could launch publicly by August, executives from Warner Bros. Television Group said.
4/21: Wall Street Journal - Money for Nothing
SearchKindly allows users to raise money for charity without even contributing their small change, simply by performing Google searches on the site.
4/21: New York Times- A Web Shift in the Way Advertisers Seek Clicks
So far, the threat of a recession has not slowed the migration of ad dollars to the Internet — as Google’s strong results showed on Thursday, when it reported a 30 percent jump in net income for its first quarter
4/17: Wall Street Journal - Has Economy Hurt Google Search Ads?
When Google Inc. reports first-quarter earnings after the market close Thursday, investors will find out whether their worries about the impact of the softening economy on Google search ads are justified.
4/14: Wall Street Journal - IPhone Web Sites, Take Two
We believe that mobile devices will change the way people use the Internet. And the iPhone may very well lead the way. But businesses that sell to other businesses shouldn’t get carried away.
4/13: The Sunday Times - Who's next, Yahoo?
Yahoo’s board members received a letter last weekend from Microsoft’s fearsome chief executive, Steve Ballmer. In précis it said: accept my $44 billion (£22 billion) takeover offer by the end of the month or prepare to go to war.
4/11: Wall Street Journal - Sizing Up a Post-Yahoo Ad Landscape
The latest developments in the Microsoft-Yahoo affair have advertising executives contemplating a drastically different landscape in the online-ad world.
4/10: Business Week - Yahoo's New Bedfellows: AOL and Google
Yahoo is showing just how far it's willing to go in efforts to fend off an unwelcome takeover attempt from Microsoft—or at least extract a few more dollars from the software giant.
4/3: The Economist - The case of the missing clicks
DID Google, the world's largest web-search engine, peak last November 6th, when its share price hit an all-time high of $742? Some people on Wall Street seem to think so.
4/4: Business Week - The Record Labels' Digital Future
The social networking site MySpace and three of the four major record labels unveiled MySpace Music, which will let fans listen to music online for free and buy songs for download, along with merchandise and concert tickets
4/3: New YorkTimes - Yahoo Updates Mobile Search
Yahoo, the second-most-popular Internet search engine, upgraded its mobile phone software, OneSearch, to allow voice queries and provide more information in results.
3/31: Los Angeles Times - Yahoo hopes women take a Shine to site
Launching today is Shine, a Yahoo website aimed at women ages 25 to 54. It will delve into fashion and beauty, entertainment, parenting, work and other areas of interest to women.
3/31: Business Week - Google's Gamble
Can fewer clicks on its search ads lead to more revenue for Google? That is the question investors, analysts, and the company itself are trying to answer.
3/26: Wall Street Journal - AOL Ad Project, 'Platform A,' Plots Plan B
Time Warner's AOL unit is aiming to transform itself from an Internet service provider into a full-service digital-advertising business.
3/27: The Diane Rehm Show - The Future of Radio
Radio interview with Mike Chapman, editorial director on the future of the radio industry.
3/20: BusinessWeek - Come On, Labels and Apple: Make the Talk Come True
Arik has expressed his views, but I can’t help weighing in on the possibility of iPods that come pre-loaded with some or all of the labels’ catalogs, or with an all-you-can-eat subscription so consumers can pay a monthly fee to get that music whenever they want.
3/19: ADWEEK - Researcher Cuts Web Ad Forecast
While some hope the online advertising industry will thrive in an economic downturn, research firm eMarketer thinks it will suffer with the overall ad market, although less so.
3/14: Wall Street Journal - U.S. Investors Get Boost From Subprime Report
After a day of renewed turmoil on world markets Thursday, U.S. investors took heart from a Standard & Poor's report that suggested an end to banks' write-downs on soured mortgage bets is in sight.
3/13: Associated Press - AOL to Pay $850M for Social Network Bebo
AOL said Thursday it will pay $850 million to acquire the online hangout Bebo, giving the struggling Internet company a foothold in an expanding business.
3/12: New York Times - Europe Backs Google Bid to Acquire DoubleClick
European regulators on Tuesday approved Google’s acquisition of DoubleClick, a significant player in the $37 billion online advertising business, brushing aside complaints that the combination would allow Google to extend its Internet dominance.
3/12: Washington Post - Hollywood Tests Tolerance For Ads With Online Video
Watching video online has typically entailed viewing short snippets of celebrity news, music videos and homemade clips. But as streaming video becomes more popular, Hollywood is trying to figure out how to make its old business translate better online.
3/7: Wall Street Journal - Toyota Makes a Sharp Turn on the Web
Toyota Motor's new comedy-themed marketing campaign for its 2009 Corolla sedan, to be rolled out on YouTube next week, is as much of a gamble for the video Web site as it is for the auto maker.
3/2: International Herald Tribune - Growth in search ads slowing, but won't stop
Concern about a possible slowdown in the growth of Google's main money maker, textual ads linked to Internet searches, is weighing on the company's stock price. Among ad agencies, though, interest in the use of search engines as marketing tools is unabated.
2/25: Ad Age - Game-Ad Boom Looms as Sony Opens Up PS3
Sony is opening up its in-game advertising platform -- likely providing a boost to the already-burgeoning $400 million in-game-ad market and sparking a battle among the three key players who sell these ads.
2/24: BBC News - Why Microsoft wants to lasso Yahoo
Amid fierce resistance from Yahoo, Microsoft's initial offer of $45bn already looks too low - and it may end up spending billions more.
2/19: Wall Street Journal - Mobile advertising gains but faces hurdles
The mobile phone has long been seen by marketers as a promising medium. But so far, it hasn't delivered.
2/13: New York Times - Yahoo Acquires Ad Technology Company
Even as Yahoo tries to stay out of Microsoft’s grip, the company is busy closing acquisitions of its own.
2/12: Wall Street Journal - Calling on Advertisers
The audience for mobile ads remains minuscule, and advertisers have been reluctant to commit big budgets to mobile campaigns because results are so difficult to measure. Meanwhile, privacy concerns limit the amount of customer information carriers can share with marketers, which restricts advertisers' ability to extract key demographic and usage information that could improve their marketing.
2/11: USA TODAY, picked up by ABC News - Social-Networking Sites Going Global
MySpace, Facebook and other social-networking sites aren't just slugging it out for customers in the USA. They're expanding aggressively overseas, where a vast majority of Internet users live.
2/7: Wall Street Journal - Yahoo Studies Alternatives to Microsoft
Yahoo Inc. is holding out hope that there are ways it can thwart Microsoft Corp.'s unsolicited $44.6 billion takeover offer, including the emergence of a rival bidder or a business tie-up with Google Inc. that might allow it to remain independent, people familiar with the matter say.
2/2: Wall Street Journal - Online Marketers Could Have More Options
Marketers have watched with alarm as Google Inc. has grown even more dominant in the online-advertising business. Now, with Microsoft Corp.'s bid for Yahoo Inc., they finally have something to cheer about.
2/5: Wall Street Journal - Social Sites Don't Deliver Big Ad Gains
As Microsoft Corp. makes a $44.6 billion bet on Internet advertising with its unsolicited offer for Yahoo Inc., there are signs that some of the biggest new places where consumers are flocking on the Web -- social networking and video-sharing sites -- are yielding advertising revenue slower than some Internet companies had hoped.
2/4: Washington Post - Possible Yahoo Sale Puts Focus On AOL
Microsoft's $44.6 billion bid for Yahoo on Friday revived debate about AOL's plan to remake itself as an online advertising company and whether it might too become a target for acquisition.
1/28: USA Today - Yahoo still standing at fork in the road
When Yahoo reports year-end results on Tuesday, financial analysts may be more interested in what the Internet giant does not say: What are its long-term plans to compete with rivals Google and Microsoft , and spry upstarts such as Facebook?
1/28: LA Times - Disney adds fantasy lands
Now, Disney is spinning its tales in the newest mass medium -- online virtual worlds, where children adopt cartoonish avatars and play games.
1/19: The Daily Telegraph, UK - How the web is shaping the paradise island of Vorovoro
On an idyllic island in the South Pacific ocean, Ben Keene is sitting in front of a computer. It's late 2006 and he's thinking about the enormous sums of money he must raise online if he is ever to bring an eco-village to his Fijian paradise.
1/23: New York Times - Google and Ad Conglomerate Teaming Up
The chief executives of Publicis Groupe, the advertising conglomerate, and Google, the Internet giant, said Tuesday that they would jointly develop an approach to digital advertising that was both creative and technologically savvy.
1/17: Philadelphia Inquirer - Online video: Big trend on Internet
The Internet made a big splash with its millions of Web pages of free information. But that was so 1990s. Video is the new new thing on the Internet, baby.
1/15: MediaPost's Online Metrics Insider - Media Cost Projections: Are We Measuring The Right Thing?
There is a lot of talk about a media recession. The major agencies are projecting media growth ranging from .3% to a few percentage points. Yet there are a lot of parts of the media business that are growing just fine.
1/14: BusinessWeek - Apple May need to Play Better With Others
For Apple to make the most of its peerless products, experts say it will need to improve relations with the folks who create the content to run on them.
1/8: Media Life Magazine - For the web, a year to crank it way up
Geoff Ramsey, CEO of eMarketer, talks to Media Life about trends in new media for 2008.
1/7: Associated Press, printed in NY Times, - Yahoo Spruces up Mobile Web Platform
In a move announced Monday, Yahoo opened its mobile platform so outside programmers can develop new applications for Yahoo pages accessed on mobile handsets.
1/2: Wall Street Journal - Ad Houses Will Need to Be More Nimble
The Web's emergence is forcing ad executives to succumb to marketers' demands that agencies reinvent how ads are created, and forgo their TV-centric approach.
1/2: Associated Press, printed in NY Times - MC Hammer's Next Act: Tech Entrepreneur
Hammer is choreographing a new career as co-founder and chief strategy officer of Menlo Park-based DanceJam.com.
12/31: NY Times - Web Playgrounds of the Very Young
Trying to duplicate the success of blockbuster Web sites like Club Penguin and Webkinz, children’s entertainment companies are greatly accelerating efforts to build virtual worlds for children.
12/12: NY Times - Cheatsheet: Online Ad Spending to Slow
If you have been following this space, here is a conclusion that’s not going to surprise you: Online advertising will grow, but it will do so more slowly over the next few years.
12/20: NY Times - F.T.C. Clears Google-DoubleClick Deal
With U.S. antitrust clearance for its DoubleClick purchase, Google's focus now turns to European regulators, who are expected to be more critical of the top search engine linking up with a market leader in online advertising.
12/5: Radio Interview, WebmasterRadio.FM, Ft Lauderdale, Florida - Mobile search
John du Pre Gauntt, Senior Analyst for eMarketer, speaks about his appearance on the SES Chicago 2007 panel called the Mobile Search Battle Royale where he discussed topics like how to make a mobile device a local search platform.
12/4: Web Pro News - SES - Mobile Search Battle Royale
With mobile carriers working with advertisers, Web giants looking to extend their brands into mobile, and Yellow Pages or Directory Assistance players getting into mobile, the stage is set for a battle royale.
12/10: NY Times - Startup Gets Ad Data Via Web Providers
As Internet advertising is increasingly precisely targeted to meet consumers' presumed desires, the trick for advertisers is to sniff out people's interests and needs without riling their privacy defenses.
12/5: iMedia - Geoffrey Ramsey explains your world
Confused by the industry's never-ending news cycle? Geoffrey Ramsey, eMarketer's CEO, sheds some light on the stories that are impacting the interactive industry.
12/3: Wall Street Journal - Li Ka-shing Buys Facebook Stake
The Hong Kong billionaire is in talks to acquire a small stake in the social networking site for $60 million, according to a person familiar with the matter.
11/27: Reuters - MediaNews uses Topix for online newspaper comments
U.S. newspaper publisher MediaNews Group Inc has enlisted Topix.com to run the online forums and comments sections that people use to discuss articles they read in its papers.
12/3: NY Times - Ad Targeting Improves on Web Sites
Although behavioral targeting isn't right for all advertisers, it has become increasingly important as companies try to break through the clutter.
11/27: USA Today - Widgets make a big splash on the Net
As the popularity of widgets grows, so does their potential as a source of revenue.
11/16: Radio Interview, KOMO 1000 News Radio, Seattle, Washington - Text message advertising
John Gauntt, senior analyst, discusses text message advertising.
11/21: New York Times - Making Social Connections and Selling Cookies
Ad spending on Web sites like Bebo, Buzznet, Facebook and MySpace — by companies like Blockbuster, Circuit City, Coca-Cola, Microsoft and Sony — is expected to total $1.2 billion this year.
11/13: Wall Street Journal - Papa John's Pizza Gets Finger Friendlier
Pizza chain Papa John's International is about to start taking some new phone orders via text message.
11/19: New York Times - Web Sites Go Fishing in TV’s Advertising Revenue Stream
The predominant revenue producer for Web video will probably be advertising, experts say.
11/7: Radio Interview, Jenn and Joe Show, Vancouver, BC, Canada - Facebook
Debra Williamson, senior analyst, discusses Facebook's advertising related products.
11/12: NY Times - Newspapers and ads: Missed delivery
Ad spending on the Internet is rising steadily while newspaper ad spending is declining.
11/12: San Francisco Chronicle - Hammer teams with entrepreneur to create interactive dance site
By next year, more than half of the U.S. population, or about 155.2 million people, will watch video on the Internet, according to an eMarketer report.
11/12: USA Today - Ad Track: Trying more ways to snag viewers
Digital video recorders, changing viewer habits, a cluttered ad landscape and new ratings measures are inspiring a search for more pod-busting ad techniques.
11/5: USA Today - Microsoft works family angle in new Xbox ads
Despite conventional wisdom, it's not just young men using PC and console video games. Slightly more than a quarter of players are under 18, but nearly half are 18 to 49, and another quarter are 50 and older, according to Entertainment Software Association data provided by eMarketer.
11/3: Washington Post - Widgets Become Coins of the Social Realm
Almost everything on the Internet is fast becoming a moneymaking opportunity through advertising. Ads built into social networks are expected to bring in $900 million in revenue this year and $2.5 billion by 2011, according to a study by eMarketer.
10/31: Forbes - Movie Marketing Moves Online
Surprisingly, as more and more advertising dollars have migrated to the Web, the film industry has lagged.
10/31: Associated Press - Privacy Groups Target Online Advertising
Online ad revenue is forecast to more than double to $44 billion in 2011 from $17 billion in 2006, according to eMarketer.com.
10/29: CNN - Going Wild Over The Web
Paid search -- text-based ads that show up near search results -- is the biggest driver of online ads. It accounts for 40% of the market. Display ads are next with about 20%, says eMarketer.
10/29: Business Week - Hulu: Premium Content Only
Seemingly every major Web player from AOL to Yahoo! has developed a video site in hopes of cashing in on the growing number of U.S. Web surfers who watch video online and the advertisers who want to reach them. Roughly $2 billion is projected to be spent on online video advertising in 2009, according to eMarketer.
10/25: Bloomberg - Microsoft Pays $240 Million for Stake in Facebook
Spending by advertisers on social-networking sites such as Facebook and bigger rival MySpace may almost triple to $3.63 billion globally by 2011, according to EMarketer Inc.
10/22: USA Today - GM Floods Net With Malibu Ads
That reflects the growing importance of Web marketing to car manufacturers. Not including what they spend for their own sites, automakers are expected to spend $2.5 billion on U.S. Internet ads this year, up 30% from 2006, according to eMarketer.
10/25: Wall Street Journal - Microsoft Bets On Facebook Stake And Web Ad Boom
The online-advertising market is less mature and more fragmented abroad than it is in the U.S. In 2007, advertisers are expected to spend $900 million advertising on social-networking sites in the U.S., compared with $335 million on such sites abroad, according to research firm eMarketer Inc.
10/19: Wall Street Journal - The World (Wide Web) Series
Research company eMarketer estimates that U.S. online advertising revenue for sports sites will jump 28.6% this year, to $548 million, and will reach $1.1 billion by 2011.
10/11: Forbes - Facebooking The Music
Online music is expected to generate $4.1 billion in 2008 through sales and ads, according to eMarketer. Facebook would be foolish not to try to win as many of those dollars as possible.
10/8: New York Times - Toyota’s Latest Commercial Is Not on TV. Try the Xbox Console
Advertisers are also increasingly buying product placement space within games rather than creating their own. Advertisers in the United States will spend $502 million on video game advertising this year, up from $346 million last year, according to eMarketer, a research firm. Just over half of that is in the form of ads placed within games, and the rest is for marketers to create their own games, known in the industry as advergames.
10/8: Associated Press - Major Internet Hubs See Lesser Influence
"It's not that networks are going to supplant these mass-market sites, but they will have less influence as networks have more," said David Hallerman, a senior analyst at the research group eMarketer, which projects U.S. online advertising spending at $44 billion in 2011, more than double the $17 billion last year.
10/4: New York Times - Calling All Alpha Kitties
Debra Aho Williamson, a senior analyst for eMarketer, said, “I think teen magazines have had a long and only marginally successful online presence.” Teen People, for one, tried to sustain a Web site after ceasing print publication, but ultimately gave up online, too.
10/3: USA Today - Tech Giants Poke Around Facebook
"If (Facebook) is not the Big Man on the Internet Campus yet, it's the handsome frat guy everyone wants to know," says Debra Aho Williamson, an online-advertising analyst at researcher eMarketer. "There is a feeling that Facebook may be onto something big: It takes Google's concept of targeted search advertising and goes multiple steps further" by delivering highly tailored ads to individuals and their network of friends.
10/2: Bloomberg - Google Stock Approaches $600 as Web Ad Spending Soars
The Web advertising market in the U.S. will grow 29 percent this year to $21.7 billion and then more than double by 2011, according to EMarketer Inc. Ads linked to search results will account for about 40 percent of that, the New York-based researcher estimates.
10/8: BusinessWeek - Will a Google Phone Change the Game?
"Google is the first gambler sitting down with as big a bankroll as the carriers have," says John du Pre Gauntt, a wireless industry analyst for researcher eMarketer. "By playing in wireless, they have caused people to look at the industry in a different way."
9/25: Bloomberg - Microsoft May Tighten Relationship With Facebook
U.S. ad spending on social-networking Web sites will double to $900 million this year, with Facebook and MySpace grabbing three quarters of the total, according to EMarketer Inc., a research firm in New York.
9/24: Reuters - Revenue Science Offers Behavioral Ads in Japan
In the United States alone, marketers are expected to nearly double their spending on behaviorally targeted ads to $1 billion next year from $575 million in 2007, according to Web research firm eMarketer.
9/18: Forbes - Portal Problems
Despite their recent troubles, AOL, Yahoo! and MSN remain giants of the Internet economy. The three companies alone are projected to generate 29.2% of all U.S. Internet advertising revenue in 2007, according to market research company eMarketer. That's down from 32.5% in 2006, but anyone in the newspaper industry would love to trade.
9/17: Associated Press - AOL to Move HQ to NYC, Regroup Ad Units
David Hallerman, a senior analyst at the research group eMarketer, said the one-stop shop approach should make AOL more attractive to advertisers and ad-placement agencies.
9/11: Wall Street Journal - Coupons Gain New Market on Cellphones
Cellfire is just one of a myriad of cellphone marketing shops cropping up to grab a piece of the mobile-marketing business. Despite much buzz, mobile advertising is still a nascent business, with marketers in the U.S. spending just $421 million in 2006, according to eMarketer. That compares with the $16.9 billion advertisers spent online in 2006.
9/6: Reuters - Baby Questions? Check The Net For Answers
"What's happened over the last few years is the landscape has broadened," eMarketer senior analyst Debbie Williamson said. "There's a lot of mommy blogs, mommy blog ad networks and social networks specifically for moms."
Some 61 percent of moms use the Internet multiple times each day, according to eMarketer figures from DoubleClick Performics and Microsoft research.
9/3: New York Times - Gadget Maker or Service Provider? Firms Start to Overlap
EMarketer, a research firm, says mobile advertising in Europe will grow to nearly $3 billion in 2011 from less than $400 million in 2006.
8/26: USA Today - Facebook Plans to Offer Targeted Ads
"The same ultimate goal applies to social networks," says Williamson at eMarketer. "It's about mining the information people post about themselves and using it for targeted advertising."
8/28: Wall Street Journal - Web's Niche TV Programs Win Sponsors
Geek's signing of GoDaddy reflects how a rising tide of marketer interest in Web video is lifting all sorts of Internet boats. Online video has become the fastest-growing category of Internet ad spending in the past year, according to research firm eMarketer -- so much so that advertisers now frequently complain about the shortage of video content worthy of sponsorship.
8/25: Los Angeles Times - Sponsors are Winners in Online Contests
This is how it works: After setting up a user-generated contest, as it's called, all a marketer has to do is sit back and count the hits. That explains why advertisers will spend $4.3 billion by 2011 on user-generated content sites, including YouTube and Flickr, up from $450 million in 2006, according to research firm eMarketer.
8/23: Wall Street Journal - Facebook Gets Personal With Ad Targeting Plan
Finding a way to use people's interests and personal connections to show them relevant ads has "always been the promise of social networking, but we're still waiting to see the big successes," says Debra Aho Williamson, an online-advertising analyst at New York-based eMarketer Inc.
8/22: New York Times - Google Aims to Make YouTube Profitable With Ads
The video ad market, which is expected to nearly double from last year to $775 million, has been projected to grow to $4.3 billion by 2011, according to eMarketer, a research firm.
8/20: New York Times - Ad Growth for AOL Called Vital to a Remake
Online advertising in the United States is expected to increase 28.5 percent this year, according to eMarketer, a research firm. AOL's ad revenue increased 16 percent in the last quarter after gaining 40 percent in the previous quarter. Revenue at Yahoo, the No. 1 Internet portal, rose 8 percent in the latest quarter.
8/20: Wall Street Journal - Building Buzz for Ellis Island -- and Shirts
Marketers are forecast to spend $900 million in the U.S. on social-network advertising this year, almost three times what they spent in 2006, according to market-research firm eMarketer. By 2011, eMarketer says it expects spending will more than double to $2.5 billion from this year.
8/15: Wall Street Journal - Yahoo Banks on SmartAds To Lift Display Business
Yahoo hopes SmartAds will help it gain ground in the rapidly expanding market for behaviorally targeted ads, which is expected to jump to $1 billion in the U.S. in 2008 from $575 million this year, according to eMarketer.
8/13: Wall Street Journal - Are Skins, Bugs or Tickers The Holy Grail of Web Advertising?
Research firm eMarketer Inc. projects that U.S. spending on Internet video advertising will rise to $4.3 billion in 2011 from $410 million last year.
8/9: Marketplace Radio - Text 'til you drop
8/2: Wall Street Journal - Google Pushes Tailored Phones
Last year, global spending on mobile-phone advertising, including placement of ads in text messages, Web pages, video and all other content, was only $1.5 billion, according to eMarketer. But that figure is projected to grow to nearly $14 billion by 2011, the market research firm says.
8/6: Los Angeles Times - Antitrust now a battleground for Google and foes
Google makes its fortune by selling targeted text advertisements. They appear alongside results from its search engine and on thousands of websites, which contract with Google and share the revenue from those ads. Google is likely to capture 27.4% of the online advertising market this year, according to eMarketer.
8/2: Associated Press - AOL Loses Subscribers, And Ad Growth Drops
AOL hopes its agreement to buy Tacoda, the behavioral-targeting ad firm, will increase the value of its ads. David Hallerman, a senior analyst at the research group eMarketer, said the purchase also extends AOL's reach to third-party sites.
7/31:BusinessWeek - Asian Tourists Love to Click and Go
In Asia, the race is on to capture the interest of the first-time user and build up some brand loyalty to sites. "In the U.S., companies are fighting to take over consumers. But in Asia Pacific, there is opportunity to acquire new users who are using the Internet for the first time," says Jeffrey Grau, senior analyst at eMarketer. "You want to plant the seeds now because that's going to be the future growth engine."
7/30: Advertising Age - Meet the Typical Electronics Consumer
7/25: Reuters - U.S. Web video ads seen up to $4.3 bln in 2011
U.S. spending on Internet video advertising will grow at a fast clip in the next four years to an estimated $4.3 billion as users make Web video a regular habit, research firm eMarketer said on Wednesday.
7/24: Associated Press - AOL buying targeted ad company Tacoda
The research company eMarketer projects that spending on behavioral targeting will nearly double to $1 billion next year and hit $3.8 billion by 2011.
7/23: New York Times - Podcasters Unite to Figure Out a Role for Ads
According to a recent Forrester survey, slightly more than 10 percent of all Internet users have listened to a podcast. Emarketer, another online research firm, said that advertising on podcasts reached just $80 million last year. Mr. Haven said a lot of growth is possible.
7/18: New York Times - Yahoo Profits Steady; Revenue Up 8%
Google is expected to capture 27.4 percent of the $21.7 billion in United States online advertising this year, far more than Yahoo's 16.3 percent share, according to estimates released yesterday by eMarketer, a research firm. The gap between the two companies is larger than last year, when Google had 24.3 percent of the online United States advertising market, and Yahoo 17.8 percent.
7/16: BtoB Magazine - Congragulations to David Hallerman, who is listed in the "Who's Who in B-to-B" feature
7/16: BusinessWeek - Online Video Ads: Just Wait
But a new report by eMarketer, released July 16, suggests Web surfers ain't seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That's up from a November projection in which eMarketer estimated 2010's video ad sales at less than $3 billion
7/15: Los Angeles Times - Surfing Before You Fly Can Uncover Best Fare
"The online travel market is a hotbed for experimentation," said Jeffrey Grau, senior analyst for Internet research firm EMarketer. "New travel sites are seemingly popping up weekly."
7/11: New York Times - A New Studio Will Market Short Videos for the Web
"The market is quite large," Nick Grouf, chief executive of Spot Runner, said of a growing pool of Web video advertising dollars that is expected to reach about $775 million this year, up nearly 90 percent from 2006, according to figures compiled by the research company eMarketer.
7/11: Los Angeles Times - Nielsen Revamps System for Measuring Website Popularity
The new form of measurement won't change where advertisers are putting their dollars online, said Debra Aho Williamson, a senior analyst with Internet research firm eMarketer Inc. But it might change the way websites are structured. For example, some newspapers spread out stories across multiple pages to increase page views, but they might have less incentive to do so under the new ranking system.
7/2: Reuters - Yahoo Beefs up Target Advertising Tools
The market for such targeted ads is expected to nearly double to $1 billion in 2008 from this year, and surge to $3.8 billion by 2011, according to research firm eMarketer.
7/5: Los Angeles Times - As TV Shows Go Online, Networks Try to Adapt Ads
Research firm EMarketer anticipates that $2.9 billion will be spent on online video advertising in 2010, up from $775 million this year. By comparison, advertisers committed to spend $93 billion for network TV airtime during the recent so-called upfront negotiations.
6/26: Advertising Age - In Shift, eMarketer Raises Online Ad-Growth Estimates
While there has been some speculation that the dramatic growth in online display advertising is starting to level off, that is not the case this year or next, said eMarketer, as the research firm revised its online ad spending estimates upward for 2007 and 2008.
6/26: Investor's Business Daily - Online Bill Paying Adds Up To Big Incentive To Get Broadband
"People who want to bank online need broadband almost by necessity these days," said Lisa Phillips, an analyst for the research firm.
Phillips says the eMarketer report found that nearly 80 million U.S. adult Internet users will do some banking activity online this year. That's a 9.5% increase over the 73 million who did so last year. The report sees 101 million users in 2011.
6/20: Wall Street Journal - Marketers Seek a Banner-Blindness Cure
Basic display ads still accounted for $3.4 billion in U.S. online ad spending in 2006, or 21% of the total U.S. online ad market, according to research firm eMarketer. So many marketers are furiously trying to jazz them up.
6/20: Forbes - Post Photos, Print Money
U.S. advertising spending on user-generated content is expected to surge more than eightfold from $450 million in 2006 to $4.3 billion in 2011, research firm eMarketer said Wednesday.
6/15: Wall Street Journal - Sony TV Stages a Heavy Online Push
eMarketer projects advertisers will spend some $5 billion annually on rich media ads by 2010, more than double the $2.1 billion expected to be spent this year.
6/8: Advertising Age - McDonald's Recruits Mom to Be Ultimate Influencer
"Moms are the ultimate internet networkers," said Debra Aho Williamson, senior analyst at eMarketer.com in an earlier interview. "They seek out other moms' advice for what they're looking for." According to Ms. Williamson, 18.4% of U.S. internet users were females with children under 18 in the house, a number predicted to rise to 36.6 million by 2010. Blog-ad firm Blogads in March reported that the average mom-blog reader is a 29-year-old female with annual income of $70,000.
6/5: Los Angeles Times - Major changes afoot for Ask
It turns out there's a lot of money to be made on winning even 5% of the market for search, a $7-billion business that's growing more than 30% a year, according to research firm eMarketer Inc.
5/31: Los Angeles Times - Call it a Search Engine Curator
The reliance on people to organize the Web hearkens back to the early to mid-1990s, when Yahoo and others had employees sift through Web pages and assemble them into directories, said David Hallerman, analyst with eMarketer Inc. But the sheer size and constantly changing nature of the Web quickly made computers better suited for that task.
5/25: Wall Street Journal - Advertising's Brave New World
5/19: New York Times - Internet Giants Vie to Snap Up Web Ad Firms
Online ads accounted for 5.8 percent of the $285 billion spent on advertising in the United States in 2006, according to eMarketer, a research firm. It estimates that the online share will rise to 10.2 percent by 2010.
5/16: Washington Post - AOL Buys Cellphone Ad Company
John du Pre Gauntt, a senior wireless analyst at eMarketer, said the deal comes as more powerful cellphones are flooding the consumer market, creating opportunities for AOL and other Internet companies to introduce advertising on the devices. "The fact they acquired Third Screen Media outright indicates how much urgency there is right now for big portals and big ad networks to have a fairly sophisticated, fully backed mobile component," he said. He predicted more deals involving mobile-ad firms in the coming months.
5/15: Associated Press - AOL Buys Third Screen Media
Citing eMarketer, AOL said U.S. mobile advertising is expected to grow from $421 million in 2006 to $4.7 billion by 2011. Worldwide, the market is expected to expand to $11.3 billion by the same year.
5/9: USA Today - Disney Site Music to Parents' Ears?
Disney is looking for direct sales as online digital music revenue is expected to mushroom to $1.7 billion this year, up 55% from 2006, according to eMarketer.
5/5: New York Times - Rumors Fly on Microsoft and Yahoo
Of every $100 spent in online advertising in the United States in 2006, Google took in $25, while Yahoo got $18 and Microsoft received less than $7, according to eMarketer, a research firm. And Google is expected to capture 32 percent of online ad dollars this year, eMarketer said.
5/4: Associated Press - Analysts Cynical of Microsoft-Yahoo Deal
David Hallerman, a senior analyst at the research group eMarketer, said he saw many cultural problems and few strategic benefits with a Microsoft-Yahoo combination.
"There's too much overlap between Microsoft and Yahoo, and to try to merge the company cultures of two large companies like that in general is hard," Hallerman said.
4/29: New York Times Magazine - The Post-Money Era
As a New York ad executive recently told The New York Times, "The dirty secret is, people have been avoiding commercials, bad commercials in particular, for a very long time." By the end of this decade, according to the Web site emarketer.com, more than one in three households will have TiVo or another digital video recorder, meaning that a sizable chunk of voters will be skipping commercials altogether.
4/24: Beet.tv - "Gateways" Are Effective Online Video Advertising Platforms
Senior Analyst David Hallerman sits down for a video interview with Beet.tv about effective video advertising formats.
4/15: Gizmodo - World Is Ending: More Girls Than Guys Online
The internet is now officially a place to pick up girls, since they outnumber guys on the internets in the US by over 6 million users. Of course, most of them look nothing like Scarlet Johansson, but we can't all be picky. Apparently, only 66 percent of them have heard of YouTube, however. Of course, the more pertinent question is, "are any of you reading Giz?"
4/23: Wall Street Journal - Papers' Web Hopes Dim a Bit
eMarketer, a market-research firm, predicts the overall growth of U.S. online-ad revenue will slow to 18.9% this year from 30.8% last year. It predicts newspapers will do slightly better.
4/14: Wall Street Journal - Investors Gauge Yahoo's Ad-System Revamp
Research firm eMarketer Inc. estimates that Yahoo's search advertising will rise about 28% this year to $1.35 billion, when certain payments to partners are factored out. That would be a big improvement from a 7.5% increase last year. "It's doing a turnaround," says eMarketer senior analyst David Hallerman.
4/13: Reuters - Women don't click with Internet videos
Women prefer the remote over the mouse when it comes to watching videos even though they outnumber men in cyberspace. About 97 million women in the United States will use the Internet this year compared with 91 million men, according to a study by eMarketer. But the report also says only 66 percent of those women are watching videos online compared to 78 percent of men.
3/29: TIME - Spam, to Go
Still, the industry faces a host of technical obstacles. Handset technology, network bandwidth and even screen sizes differ among phone manufacturers, countries and carriers, so campaigns must be tailored to individual markets. "It is virtually impossible for a brand or its agency to make a cross-carrier media buy for mobile," says eMarketer senior analyst John du Pre Gauntt. "Brands, agencies and carriers will need to cooperate or risk losing out on one of the world's most prevalent interactive platforms."
1/29: The Wall Street Journal - Life in the Slow Lane: a Tech Detox Experiment
An eMarketer report from December said U.S. adults spent an average of 155 minutes online every day in 2010, up 6% from a year earlier; and an average of 50 minutes a day on a mobile phone, up from 39 minutes a day in 2009.
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