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Answers to the Most Frequently Asked Questions
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What is eMarketer?
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4,000 eMarketer publishes data,
analysis and insights on digital marketing, media and commerce. We do this by gathering
information from many sources, filtering it, and putting it into perspective. For
more than a decade, leading companies have trusted this approach, and have relied
on eMarketer to help them navigate the digital marketplace and make better business
decisions.
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What are eMarketer's sources?
eMarketer gathers data from more than
4,000
sources worldwide including research firms, consultancies, corporations, universities,
trade organizations, private foundations, and government and nonprofit agencies.
For a full list of sources, click
here.
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How do I become a research source?
eMarketer accepts submissions of research reports, surveys, forecasts, etc., from
sources worldwide. Sources are asked to include a study’s methodology. eMarketer’s
team of researchers and editors will review the material for possible inclusion
based on its scope, content and methodology. There is no guarantee that a submission
will be cited by eMarketer. When included, eMarketer always provides a clear source
citation and attribution. eMarketer does not accept bylined articles or columns
for inclusion in the newsletter or blog. To submit research, email research_submission@emarketer.com.
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How can I submit information to be used in articles and the eMarketer
Daily Newsletter?
The eMarketer Daily requires the same information listed above for becoming a research
source. eMarketer does not accept bylined articles or columns for inclusion in the
newsletter or blog. Please email materials to editors@emarketer.com.
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What is eMarketer's methodology?
eMarketer develops its own market estimates and projections through a careful process
of aggregation, normalization, weighting, evaluating and estimating. By leveraging
the best market research available, we find the "best fit" with that information
and make sense of the disparate numbers. To download a PDF file with a detailed
explanation of the eMarketer methodology,
click here.
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Why don't the numbers from various sources agree?
The numbers arrived at by researchers are often based on different definitions and
different methodologies. There is also much extrapolation, interpretation and evaluation
involved.
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Does eMarketer conduct its own research?
Unlike most other market research providers, eMarketer does not conduct primary
research. eMarketer therefore has no testing technique to defend, no research bias
and no client contracts to protect.
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Where can I purchase eMarketer products?
If you're interested in becoming a subscriber to our core product, eMarketer Total
Access, please click here.
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How can I advertise on eMarketer.com or the eMarketer Daily Newsletter?
Information on all advertising opportunities is included in the eMarketer media kit.
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How do I cite eMarketer content in my published work or research?
If you have obtained information from our reports, website or newsletters, we prefer
that you cite the original source as well as eMarketer. For example, you could cite
"Ipsos Reid, as reported by eMarketer." We also encourage you to include the relevant
uniform resource locator (URL) from our website,
www.emarketer.com.
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May I forward the eMarketer Daily Newsletter or articles published
on eMarketer.com?
We encourage you to pass along any of our free content (newsletters and free articles)
to colleagues, business acquaintances, classmates and friends. However, information
purchased individually or through a subscription package cannot be shared.
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How do I obtain more information on research data cited by eMarketer?
It is best to refer directly to the website of the firm or organization that eMarketer
has cited in a report or in a newsletter. For a full list of sources, click here.
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If I am a member of the media, how do I get access to research
data for my stories?
eMarketer is an invaluable resource for many top media outlets and reporters looking
to get research data on the latest trends including perspective from our senior
analysts. Contact Clark Fredricksen by email at cfredricksen@emarketer.com, or call
212-763-6034.
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How can I arrange to brief an eMarketer analyst?
Please send your brief pitch to Clark Fredricksen by email at cfredricksen@emarketer.com.
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What is your privacy policy?
eMarketer takes the issue of privacy very seriously. We are proud to be a participating
member of the Better Business Bureau's BBB Online Privacy Program. Read our complete
privacy policy.
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