• Research and Analysis on Digital Marketing and Media
  • Objective Analysis of Internet Market Trends
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Answers to the Most Frequently Asked Questions

  What is eMarketer?
  What are eMarketer's sources?
  How do I become a research source?
  How can I submit information to be used in articles and the eMarketer Daily Newsletter?
  What is eMarketer's methodology?
  Why don't the numbers from various sources agree?
  Does eMarketer conduct its own research?
  Where can I purchase eMarketer products?
  How can I advertise on eMarketer.com or the eMarketer Daily Newsletter?
  How do I cite eMarketer content in my published work or research?
  May I forward the eMarketer Daily Newsletter or articles published on eMarketer.com?
  How do I obtain more information on research data cited by eMarketer?
  If I am a member of the media, how do I get access to research data for my stories?
  How can I arrange to brief an eMarketer analyst?
  What is your privacy policy?
  Does eMarketer offer RSS feeds?


What is eMarketer?

4,000 eMarketer publishes data, analysis and insights on digital marketing, media and commerce. We do this by gathering information from many sources, filtering it, and putting it into perspective. For more than a decade, leading companies have trusted this approach, and have relied on eMarketer to help them navigate the digital marketplace and make better business decisions.


What are eMarketer's sources?

eMarketer gathers data from more than 4,000 sources worldwide including research firms, consultancies, corporations, universities, trade organizations, private foundations, and government and nonprofit agencies. For a full list of sources, click here.


How do I become a research source?

eMarketer accepts submissions of research reports, surveys, forecasts, etc., from sources worldwide. Sources are asked to include a study’s methodology. eMarketer’s team of researchers and editors will review the material for possible inclusion based on its scope, content and methodology. There is no guarantee that a submission will be cited by eMarketer. When included, eMarketer always provides a clear source citation and attribution. eMarketer does not accept bylined articles or columns for inclusion in the newsletter or blog. To submit research, email research_submission@emarketer.com.


How can I submit information to be used in articles and the eMarketer Daily Newsletter?

The eMarketer Daily requires the same information listed above for becoming a research source. eMarketer does not accept bylined articles or columns for inclusion in the newsletter or blog. Please email materials to editors@emarketer.com.


What is eMarketer's methodology?

eMarketer develops its own market estimates and projections through a careful process of aggregation, normalization, weighting, evaluating and estimating. By leveraging the best market research available, we find the "best fit" with that information and make sense of the disparate numbers. To download a PDF file with a detailed explanation of the eMarketer methodology, click here.


Why don't the numbers from various sources agree?

The numbers arrived at by researchers are often based on different definitions and different methodologies. There is also much extrapolation, interpretation and evaluation involved.


Does eMarketer conduct its own research?

Unlike most other market research providers, eMarketer does not conduct primary research. eMarketer therefore has no testing technique to defend, no research bias and no client contracts to protect.


Where can I purchase eMarketer products?

If you're interested in becoming a subscriber to our core product, eMarketer Total Access, please click here.


How can I advertise on eMarketer.com or the eMarketer Daily Newsletter?

Information on all advertising opportunities is included in the eMarketer media kit.


How do I cite eMarketer content in my published work or research?

If you have obtained information from our reports, website or newsletters, we prefer that you cite the original source as well as eMarketer. For example, you could cite "Ipsos Reid, as reported by eMarketer." We also encourage you to include the relevant uniform resource locator (URL) from our website, www.emarketer.com.


May I forward the eMarketer Daily Newsletter or articles published on eMarketer.com?

We encourage you to pass along any of our free content (newsletters and free articles) to colleagues, business acquaintances, classmates and friends. However, information purchased individually or through a subscription package cannot be shared.


How do I obtain more information on research data cited by eMarketer?

It is best to refer directly to the website of the firm or organization that eMarketer has cited in a report or in a newsletter. For a full list of sources, click here.


If I am a member of the media, how do I get access to research data for my stories?

eMarketer is an invaluable resource for many top media outlets and reporters looking to get research data on the latest trends including perspective from our senior analysts. Contact Clark Fredricksen by email at cfredricksen@emarketer.com, or call 212-763-6034.


How can I arrange to brief an eMarketer analyst?

Please send your brief pitch to Clark Fredricksen by email at cfredricksen@emarketer.com.


What is your privacy policy?

eMarketer takes the issue of privacy very seriously. We are proud to be a participating member of the Better Business Bureau's BBB Online Privacy Program. Read our complete privacy policy.


Does eMarketer offer RSS feeds?

You can find eMarketer's content feeds here.


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